How

This case study on Tanishq is focused on one of the most trusted brands in the Indian jewellery industry i.e., Tanishq. The Indian jewellery industry is highly unorganised with a stronghold of local jewellers who are serving from generations. In 1994, Tanishq was in a loss of 150 crores but now in 2022 has earned 23000 crores. How does a loss-making company become profitable? Which business strategies of Tanishq made it a market leader? How did Tanishq become a global brand in spite of pullbacks?
Kaise 80% Business Owners Ne Sirf Ek Audit Se Paaya 10 Guna Sales. Join BUSINESS AUDIT by Top Coach Dr Ujjwal Patni on 18 Sep. bjeeto.com/liv...
- How to make a loss-making entity profitable
- How to create a global business brand
- Which successful business strategies made Tanishq successful
- How to develop a profitable business with limited resources
- How to develop a professional team
- How significant is training for business growth
Watch this business case study on Tanishq. Identify the business strategies which made Tanishq India's no.1 jewellery brand. If you are struggling with your business this is a must-watch video for you. Note down the successful business strategies which are implementable in your business.
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Video Chapters:
00:00 - Introduction
01:26 - Problems that tanishq identified in jewellery market
03:14 - TANISHQ’S Initial FAILURE, The 18K jewellery
06:19 - Master strategies of Tanishq, How it disrupted Indian market?
09:34 - Secret money making maths of "impure to pure"
14:21 - How Tanishq impacted the practices & thought processes of retail jewellery market?
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#tanishq #ratantata #ratantatamotivation #tanishqjewellery #tanishqgoldjewellery #drujjwalpatni #hindi #tanishqgoldbangle #tanishqdiamond #tanishqgoldnecklace #tanishqbangle #tanishqdiamondnecklace #tanishqearrings #tanishqdiamondring #tanishqad #tata #ratantata #cyrusmistry #karatmeter

[@UjjwalPatni]

To join business audit, 3 day fastest result giving business training program, click bjeeto.com/live-business-audit Wish to train your jwellery staff, mail at - [e-mail]

[@rajendraagarwalabangladesh4697]

Tony Mony Store Bogura Bangladesh

[@haridwarguide9955]

Tank sir

[@haridwarguide9955]

Tank sir

[@sureshabhang2097]

9999OKū

[@greentouchnursery7727]

Sir plants nursery realeted video chahiye please

[@venkatasubramaniamkrishnan2408]

I went to adjust old gold bought from some other jewellery and bought in exchange another new set the old gold was found to be pure and weighed perfect and the amount on the day adjusted to the new one after melting them infront and with no loss in weight. TATA stands for purity and No fraud. No other brand for me now.

[@indianfukrey1068]

Yes jab aap 400@gm sa ziyada 700 to 900 per gm pay kartay han

[@SeemaSingh-xm9ww]

इस एपीसोड को देखकर कह सकते है कि मेरा देश बदल रहा है। बहुत सुन्दर प्रस्तुति 🌹 उज्जवल पाटनी जी आपका बहुत बहुत आभार 🌹

[@sharmiladevika]

I worked with. A Tata company all my life and I can tell that Tata will never cheat. It was a smart business strategy.

[@Anita-wg2bu]

That means tanishq is good ??

[@sharmiladevika]

@@Anita-wg2bu yes.. rest assured..

[@babypratyakshpal2249]

Tanishq doesn't hide anything they reveal breakup of amount.

[@avinashpandey6948]

टाटा का नाम विश्वसनीयता का पर्याप्त है।

[@yogeshsoni4571]

I am jeweller from 35 years Tanishq bear 8 years loss as a tata survive can't other small jeweller survive

[@bhupinderthakur2876]

Tata is the only brand to be trusted blindly in India from steel to gold. Tatas integrity cannot be challenged. The most ethical brand in India.

[@shymaldas2429]

If you know the personal character of J R D Tata or Tisco s Russi Modi you will never say that. Even today Ratan is Ratna.

[@bijut3035]

You cannot be sure

[@tausifraheman4245]

Sab ke sab chor hain. These tatas give quality products to customers but they also loot country resources n interfere in govt policy making for business n make profit

[@veenamamgain6077]

Koi buisness profit ke liye hi karega bhai. Apni. Indian company progress kar rahi hai achchi baat hai

[@suni6464]

We had a bad experience with Tata realty The reason is we trusted them blindly and they let us down .

[@geetarai1538]

टाटा जी पर देश को गर्व है

[@UjjwalPatni]

kzbin.info/www/bejne/o2XMZHekmb5qm6csi=yOxOAyKC9fsZYQ6l Watch this video and get more insights about Ratan Tata ji

[@binodrout7485]

Thanks Tanishq I'm Tanishq Manager 🙏

[@rajendrajoshi983]

Recently while buying some jewellery from Tanishq, we gave some old ornaments originally made by P N Gadgil, Sangli. Even as per the caratometer at Tanishq - these old ornaments were found to be quite pure. It showed honesty of both.

[@radhikamote6472]

Even चंदू काका सराफ भी pure देते है

[@godofliberty3664]

आपको शायद अच्छा मिला होगा लेकिन गाडगिल मिलावटी में फेमस हैं

[@ushagajwani5348]

I salute the Tata Ratan ..legend of our country...trusted ... loyalty..❤

[@vijayshankersrivastava298]

ये तो आपने बता दिया वरना हैम तो जानते ही नही थे कि तनिष्क टाटा का है।टाटा खुद भारत का प्योर गोल्ड है।उनका नाम ही काफी है।

[@NILAMANIL]

I bought some items from Tanishq and exchanged some old gold items. The items were made by my jeweller at Gwalior and it was found that although it was marked and charged as 22 carats but it was found 14 carats at Tanishq caratometer. This was the dis honesty of local jewellers .

[@poonamgoswami7801]

Same things happened with me local Jwellers are fraud.

[@deeplaxmishah3069]

Absolutely true.

[@deeplaxmishah3069]

Whoever is spreading such posts first try its integrity. For me we trust TATA.

[@anish_arora]

Same happened to me all the jewellery I brought from local jewellers of Chandigarh came out to be 18 kt

[@pratibhamaheshwari8960]

Same with me from jeweller of gwalior

[@shagunchandel9008]

Maza aa gya Sir..thank you. Wonderful to hear about such a reliable brand which is actually pride of India.

[@sunitabarnwal4759]

भ‌ई डिजाइन बहुत ही कमाल का होता है तनिष्क का

[@AshokKubavat799]

सर आपकी मोटीवेशन स्पीच के बाद में बैकग्राउंड म्यूजिक बहूत अच्छा है सर आपकी बात में दम है

[@venkatasubramaniamkrishnan2408]

Tanisk thoda paisa zyada lega to bhi satisfaction of buying a pure stuff gives immense trust.

[@sandeepp.coondapur2515]

Really , Tanishq is a most trusted brand in i india and in due course it will be worlds popular and world's trusted brand too. I myself always buy gold from Tanishq only.

[@navkarenterprise1884]

भाई आपने यह विषय की जानकारी बखूबी से दी है, आपकी शुरुआत मैं पेशी ऐसी थी की टाटा का कोई काला कांड बाहर आएगा, लेकिन ज्वेलरी विषय को बहोत सुंदर तरीके से आपने रखा, आपका नाम यूंही उज्वल है,,,,,

[@user-yn6ih8jb1g]

आज ज्यादातर बड़े ज्वैलर 22 कैरेट में ज्वैलरी बेच रहे हैं, और making charges भी कम है लेकिन tanishq making charges बहुत ज्यादा लेता है 😢

[@meenasoni7081]

Hum khud sunar hai ham हम तनिष्क की ज्वेलरी लेना पसंद नहीं करते मेकिंग चार्ज ज्यादा है कि जो वह 22 कैरेट का बेचते हैं उसमें ही एक आधा ग्राम तो पूरा हो जाता है मेकिंग में

[@sehatdarbar2]

Kaun se jweller h plz bata dijiye

[@user-yn6ih8jb1g]

@@sehatdarbar2 मालाबार

[@Nitesh-iy5nq]

​@@meenasoni7081gold buy krne kha se sahi hoga aur Gold buy krne se pehle ky ky dekhna chaiye

[@manishjaiswal2099]

😅😅😅

[@kavitamittal3679]

I dealed with Tanisaq and still very happy with it ❤

[@jayashreekumar4038]

Same here.❤ they are much better than all others.

[@sandeshmanroa9635]

I always buy Tanishq jewellery

[@pratibhamaheshwari8960]

Me too

[@manojchy4186]

आपका वीडियो तो अच्छा है लेकिन आपका समझाने का तरीका उससे भी अच्छा आसान भाषा में धन्यवाद

[@ziddizagat]

मैं हूँ अक्षय गौतम "Ziddi Zagat" का Creator. आपके ज़िद को सलाम करता हूँ!

[@sandeshkumbhar9696]

Bahut badhiya information Sir 👍👍👍 thanku so much 🙏🙏🙏 I'm a very Big fan of you ❤️❤️❤️ from Ratnagiri Maharashtra.

[@shyamjawla5653]

बहुत ही सारगर्भित विश्लेषण और प्रस्तुतिकरण जो उपभोक्ता को जागृत करेगा ।

[@sachinnrs1773]

Impacting the life of a lower middle class 💞❣ Thankyou so muchhj sir ❤😍

[@shaileshkohli1999]

Hii

[@sujeetkumar1487]

गर्व है कि हम सब भारतीय हैं ...🇮🇳🇮🇳

[@The_Visual_Artist]

जो सुनार लूट रहे थे कस्टमर को वो भी भारतीय ही हैं😂😂😂

[@paleram1666]

​@@The_Visual_Artistryt

[@Crfakki]

Bhai tanishq ko agar uski jewellery becho toh cash ke badle 3% cut karte hai. Lete hue kehte hai not cut only 100% return but at the time of asking cash against jewellery. They cut 3%. I had already paid. They don’t fulfill their promises. Because they never give in written.

[@bhavadipnavinchandravaidya6637]

Faith is very important. I bought from Tanishq since 2005. Every thing is transparent.

[@suhanisingh7928]

Definitely, The purity which Tanishq provides no other brand can and moreover Tanishq has a special lustre in its jewellery. It's designs are straightly fabulous

[@rm.jewellersfazilka8436]

सर we are rm jewellers doing this process from 2016 nd sell 22 kt jewellery from 2008.....bcoz i hv 21 yers experience of gold इन jewellery business....... And my father and my grand father was also Goldsmith...... We are doing our bussiness from 1940...... पहले भी गोल्ड 22 कैरेट का बनता था......... तनिष्क ने शुरू नहीं किया...... पुराने लोगों को पता है.... की सोना आठ आने बंद बनता था...🙏🙏.🙏🙏🙏🙏

[@bhabadevmalla9002]

Bachpan se 22k sunta aa raha hu. Bad me 18 k suna. App sahi ho .

[@TechTrend]

We have hope for a better world because of you

[@manjupragya786]

Great video... I proud of you Sir जी 🙏 आपकी सोच के सजदे में हम सलाम करते हैं। आपका एक एक शब्द अनमोल होता हैं। आपको अपना आदर्श और अपना गुरु मानकर हम भी आपसे दूर रहकर ही सही, आपका मार्गदर्शन प्राप्त कर रहे हैं। ईश्वर से प्रार्थना करते है कि आप सदैव स्वस्थ और प्रसन्न रहें। आपकी छत्र छाया ताउम्र हम पर बनी रहे। Good Luck जी गुरुदेव🙏👍

[@sandeepmewati5389]

Sir ap ek video सम्राज्य: par bana do ki सम्राज्य: khud ka kaise banaye

[@kewalrana1785]

Great study and narration ❤you sir. God bless 🙌 all success

[@nanditamachado9768]

Tata matlab trust. I love❤ tanishq jewellery

[@lajjasharma06]

मैंने तनिष्क को को ही चुन्स ओर माना है मैन 13g. क्वाइन भी जीत है रत्न टाटा मेरे आदर्श हैं दूसरी आज के कुवेर खून तो कोई अतिशयोक्ति नहीं मैं उनकी शहर jsr से हूँ गर्व होता है।

[@techguruji292]

I Salute you Sir for sharing the information about Tanishq !🙏

[@Prince_ff926]

Thank you sir very knowledgeable video 😍

[@anjalidixit2149]

तनिष्क में मेकिंग चार्जेस ज्यादा है, लेकिन स्टैंडर्ड purity ki baat hai to tanishq hi hai

[@SINGHNARENDRA963]

Sir, aapki video bahut achhi hoti hai, Bas beech me add mat kiya karo... Add ki separate video bna diya karo... Topic se bhatak jate hai...

[@ashvinipandya1473]

When you go n buy gold on a high price On the other hand if you go for sale you get less price.why.?

[@ashvinipandya1473]

Business may transparency honi chahiye.

[@rashidshaikh8161]

I'm a shareholder of the company!!

[@jagrakhansinghrajput7820]

पाटनी सर आपका ये वीडियो केवल मेरे लिए है ऐसा मुझे लगता है।

[@user-fo2ux2sk9q]

Maine local jwellery shop se kuchh jwellery liya tha. Jab malabar me check karwaya to sab 22carrot k hi nikale.

[@aleyammarenjiv7978]

Once Tanishq started I bought only from them. But I am no more crazy about ornaments. But if we take their gold anywhere without any hesitation any jeweler will buy without out checking.

[@IndiaUniquePacking]

Salute hai sir aapko Itni mahnat se hame jankari dene ke liye

[@santoshmamluskar854]

Niska means honest and pure in sanskrit and Tata obviously the same2❤

[@SeemaSingh-xm9ww]

बहुत सुन्दर प्रस्तुति 🌹 काश ऐसा सभी करने लगें।

[@ajaydudeja5355]

🙏JAI JAI SHIRI RAM UJJWAL SIR 🙏

[@satyabratablscool]

I proud of tata group...... Desh ki jaan

[@rambahadurverma2330]

तनिष्क ज्वैलरी में लूट अधिक है। लेकिन सब समझनही पाते है। मेकिंग चार्ज जम कर लेते हैं।

[@Amardeepkshort]

Salam Hai sar aapko aap log ki vajah se kitne young ka life badal diye hi

[@GopalVakil]

आदरणीय यह शीर्षक भ्रामक है। ज़रा सोचिए: सोने में मिलावट ? Tanishq नम्बर 1 😎☺️

[@ziddizagat]

Yes, maybe I was born a Looser though; But when I die I will be a legend! so believe in yourself, And never give up.

[@sudhirbhatnagar7570]

Any karatometer can be set while calibrating. karatometer is an eye wash for layman type if CUSTOMERS

[@manishrakundla8205]

Excellent video sir. Thanks

[@Business_Doctor109]

Hare Krishna, Dear Ujjwal sir mujhe to bahut mazza aaya ish video mein

[@va....-....k6000]

Thank you sir mujhe Apne startup Idea mil gaya

[@manishjaiswal2099]

dosto halmarka ka matlab samjhna jaroori hai:- halmarke me jo number ho usko 10 se devide kar do uska sahi percent aa jayega ! 24carat ki jwellary kabhi nahi aati hai

[@savehumanity2019]

Malabar jewellers are the best, coz unki making kafi sahi hoti h and gold price bhi...but tanishq bekar h kafi high making hoti h

[@jorjhatka6090]

Thanks sir

[@PKJain-zr5mr]

टाटा ने इस काले धंधे को सफेद में बदलने के लिए मजबूर कर दिया है। उन्हें नमन।

[@arunyadav-oz4mm]

बहुत-बहुत धन्यवाद अच्छी जानकारी दी है आपने और साथ में एक सिख भी

[@nayankatmande621]

Bahot bahot dhanyawad sir iski peshkash ke liye..❤️ grow more sir g blessed you a lot

[@Sdinkar]

Sar aap sadharan Insan nahin hai u r great person I like

[@ManishYadav-lr2mc]

22k gold . Mere se lo no making charge. No gst . 916 holl mark. Tanishq lutti hai. Meri shree shyam jewellers ke name se shop hai

[@srsheoran3103]

Very very good information sir 🙏🙏

[@UjjwalPatni]

We are glad that you watched our video and commented on it . please share the video as much as possible if you find it informative.

[@letsgowithdaukapoor]

Knowledgeable video Thank you sir

[@Business_Doctor109]

Thanks so much for making this video

[@nikiis10]

I hope somethings will be made mandatory for the public sector Life Insurance Companies & General Insurance Companies where the staff is generally having strong unions and everyone having great salaries but because of their secure jobs and no answerability for services to Policyholders and claimants ultimately the customer i.e the Policyholders suffer.

[@HarshVerma-tm5od]

Agree

[@Shreebeautymakeover]

Thanks

[@tanus8295]

Klayan, malabaar etc inka naam kyu nshi liya. Tata se koi problem hai kya?

[@ashishupadhayay1946]

Sir, you r my favourite motivater.

[@rahulvyas4355]

Make a case study on MALABAR GOLD AND DIAMOND 💎 ....AUR MAZAA AAYEGA

[@sangharsh212]

This is sponsored show bro. Why you worry?

[@rahulvyas4355]

@@sangharsh212 why .worry ..it's good ... learning ...isiliye i m giving ..him content ...bro ...

[@jayashreekumar4038]

Frauds..like nirav modi's diamond.

[@manishavyas4750]

Bahut acchi information thank you sir

[@beastgamer4595]

Sir small town me credit ,bargain,police ke baad me kya khal hai.

[@mr_afraz]

Very Interesting Story of Tanishq 👍

[@jYOTivERMa-ky5br]

Thank you batane ke liye ab sirf tanishq

[@raj_offical9800]

Great knowledge sir 👍

[@rajeshkumarpatel7760]

Patni ji video aam janta ke liye he bade brand ke liye.

[@subhashdave7562]

Bussiness me tata ki quality sabse achhi hai isliye gold means gold no one can challange their quality and standard

[@png161958]

Nishank = Trust is first sign of progress of relationship !

[@SSingh-xb6pt]

Tata का मतलब है “भरोसा” 3 जेनरेशन की Tata की अलग अलग कंपनी में काम करने के बाद हम इस भरोसे का मतलब बहुत अच्छे से समझते हैं।

[@UjjwalPatni]

Bilkul sahi kaha aapne .. watch more videos on ujjwal patni you tube channel

[@heroparikh7728]

TATA is a great brand, Trustable name in the world

[@UjjwalPatni]

Thanks for your feedback. Click on the link to learn business strategies from top business organisations: kzbin.info/aero/PLqbvA-TUu6H7Q4NQYaWMLJm2XtuANsSPE&si=PqD7CemiYumYiCC9

[@drawingwithcrafts]

Sir Ratan Tata ji ki strategy

[@shadab-hl1py8tr6z]

Wakai sir mza aa gaya🥰🥰🥰😌😌☺☺☺☺😊

[@user-vq9gp8rt4r]

ज्वैलर पहले भी बहुत से ईमानदार थे कुछ अपवाद थे पहले‌ प्योरिटी चैक करने की मसीन‌ नही‌ थी सब अनुभव से होता था अतः पुराने और दूसरे के आईटम में नुकसान नहीं लगने‌ के कारण 2 -4 पर्सेंट ज्यादा काटते थे और जो उधार भी देते थे पूरी उधार कहां बैठती है अत पहले भी ईमानदारी थी पैमाना नहीं था

[@srinikadesigners1341]

Thank you fir incredible enlightening on gold, be blessed by devine

[@sureshkashid6376]

very important information 👌 👏

[@pradeepshukla2573]

Please also analyse about SENCO Jewellers

[@extemporebypriyanka7616]

bohot behtareen explanation sir

[@user-fl1vn8vz2o]

Koi bhi designer gold jewellery not pure. Jitna jada designe utna he mix with other metal

[@sv2244]

Tanishq is Best 👍🏻👍🏻

[@santoshyadav-qt6nn]

सर कृपया एक वीडियो गौतम बुद्ध पर बनाइए 🙏🙏🙏🙏🙏

[@manjupragya786]

Yes... I am agree with him.🙏👍

[@EnglishbyRajSharma]

Very Good 👍 good 👍

[@AdityaRaj-nj7jq]

Bhaut maja aya sir mn krta h ap bolte rho hm bs sune apko dil se thank you sir from Bihar

[@Lokafunfine2395]

Very nice information about gold 🥇 Sir

[@dharmorak6atirak6itah27]

Waah very happy दिपावली mere भैया

[@bachapanbasic]

Tata AIG health insurance पर केस study कीजिए