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This post goes over one of the determinants of demand and how changes in it can affect the demand curve and the resulting market equilibrium. You can see in the video that tastes and preferences are an important determinant of demand and can shift it in either the right (increasing demand) or left (decreasing demand) directions. This has an effect on the resulting equilibrium price and quantity.
More information is available at: www.freeeconhelp.com/2011/08/...