How TATA ACE Disrupted India’s Automobile Industry

How TATA ACE Disrupted India’s Automobile Industry | GrowthX Wireframe

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Күн бұрын

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@user-xn1dh6ml4n 10 ай бұрын

As Nano twist owner. It works, less stress, good quality and simple for everyday use. Showing middle finger to society that time has saved me from rains, air pollution, hot sun and much more.

@hetrogaming3624 7 ай бұрын

Just Bad marketing spoiled demand of whole product which was gem

@rajeshsiva6533 11 ай бұрын

Tata Ace replaced tri wheelers in cargo segments, thereafter many auto makers introduced many brands

@bonjovi1354 10 ай бұрын

tata ace is nothing more than a copy of jdm mini trucks and 4x4 trucks ..

@aditya_gupta 10 ай бұрын

@@bonjovi1354yeah..and your point is?

@bonjovi1354 10 ай бұрын

@@aditya_gupta which is started by them not tata

@aryavarta-rq4xv 8 ай бұрын

@@bonjovi1354 According to this logic even Japanese copied Americans and European 😂

@bonjovi1354 8 ай бұрын

@@aryavarta-rq4xv o yes!! Is there anything else???

@sriramg7495 11 ай бұрын

When i started to work in Quality supervisor in small industries in Chennai i have seen tata ace were used to load goods near 1.5 tons above its capacity which is company not told. Ace is strong.

@rishiraj6184 10 ай бұрын

3 to 3.5 ton in Bihar

@dholakpurkirakhi434 11 ай бұрын

Nano was like more social entrepreneurship But society cant accept that

@djsuchith 10 ай бұрын

In South India, we call it with love as "Kutti Yanne" - Small Elephant

@user-xw5lq7gg8m 10 ай бұрын

We say the same here in north.

@chan_for 11 ай бұрын

Tata has historically stood as a monopoly in the commercial vehicles domain. Therefore, their current disruptive endeavors in this domain can be equated to saying the iPhone 15 as the ultimate iPhone iteration.

@Scrollwithshubham12 11 ай бұрын

Very underrated channel

@KaranNagarajan 11 ай бұрын

I wish you made this before I spent money on my MBA, or even during, then I would ACE my papers ;)

@avishekchakrabarty2560 11 ай бұрын

Way before tata launched ace they had tata 207 pickup which was not a successful product and faced hard competition from mahindra Maxx pickup truck and followed by bolero pickup. Its not like that tata didn't knew the market actually they wanted to replace the failed 207 and wanted to tap 1T market, as still now at 2T goods vehicle bolero is the preferred choice by the commercial owners.

@abhijitrout701 11 ай бұрын

In-depth insights 💯✨ Loved this episode

@rahuljawale 10 ай бұрын

Nano failed because Tata could not start the production at their Singur site in West Bengal. Didi made the Singur her political turf and Tatas had to move their factory to an alternate location. This whole process delayed the production by 4 years. And by the time first vehicle was out, people were no longer curious/interested in the product.

@Observer-f5k 10 ай бұрын

how much money CPI paid you commie?

@Boution 10 ай бұрын

These vehicles played a very important role in transportation infrastructure in India but this isn't parmanent we need something more faster for better transportation.

@Manoj8 11 ай бұрын

Really loved it, especially breaking the strategy into in-depth insights 🚀

@rajeshbhattad 11 ай бұрын

Love the research and the presentation! Keep them rolling, folks!

@rajeshbhattad 11 ай бұрын

Also sent this video to a friend who actually leads a sales territory at Tata for the Ace vehicle!

@MoonSun-yy1ym 10 ай бұрын

Thanks Jaga and Team. Thanks for ur research.

@karanvirrkumar 11 ай бұрын

Love the reasearch you guys did for the video.... one suggestion.. please reduce more the background sound while you are speaking

@balajibala4759 10 ай бұрын

Yes we use tata Ace since 2006 till now it works ( with low maintenance cost) in my business.

@manasdragoneel7253 8 ай бұрын

Hi What business do you have?

@balajibala4759 8 ай бұрын

@@manasdragoneel7253 confectionary items small scale supply

@dipika_pujari27 9 ай бұрын

It's good to see 4 wheelers than 3 wheelers vehicle ❤

@gauravtamhane 10 ай бұрын

Here's a contrarian thought on the failure of Nano: 1. It failed because it was way ahead of it's time and the real Indian middle class is yet to rise. 2. The consumer that would buy a Nano is someone who's a first generation wealth generator, not someone who's used to the privileged affluence of big cities in India. 3. For a successful automotive boom, one needs to have a preemptive boom in the number of new urban areas in a country.

@anilachar323 11 ай бұрын

10:20 The jury may be out there, with the perception that "...nobody wanted to buy the cheapest car..." In the past 30 plus years (since the 1991 Liberalization), the average bicycle/moped/scooter-motorbike/first car owners have always wanted to scale up to the next segment for more passengers per vehicle. I don't believe that the introductory Rs 1 Lakh Tata Nano car was a put off for most! - in fact, market surveys and polls put aside, many would talk about wanting to pick up the Nano, BUT with the rider -"Let's see how well it sells for the next 2, 3 years, before I decide to buy a new/second hand Nano.." Yes, in a field full of foreign makes who were already leading the car sales, there may have been a bit of apprehension/skepticism for a home grown personal vehicle. The ensuing bad press of Nano catching fire, etc didn't help either. Their IndiCabs did well initially, till the competition caught up.

@valerianpereira1259 11 ай бұрын

Design: Can the Wipers be redesigned; reprogrammed; either Viperless; self cleaning glass; or Telescopic Vipers; which just shoots out from the nimble does the job and retracts; min space; clean looking Work on it Build powerful traction; engine like MITSUBISHI ;

@gauravbhende1776 11 ай бұрын

Good work. Keep such stories case study for us msme.

@VISHNUVARDHAN-ut4hd 11 ай бұрын

Great man , good explanation and research, try to use simple vocabulary to get more traction

@dbk8814 11 ай бұрын

Loved your content. also love your style ...keep it up 🔥

@militarygeopolitics1062 11 ай бұрын

Ace dominates Bangladeshi small Truck as well as Light Commercial Passenger vehicles market.

@ADabtU 11 ай бұрын

Typos in slides. It's Piaggio Ape, NOT apee

@prabhakaranb8669 11 ай бұрын

This channel is a gold mine

@drago4803 11 ай бұрын

Look, nano was a tata share auto converted into a car...the noise the engine would make is enough to turn one off. Its cheap in every way. Also its an image spoiler for an average person

@adityaambulkar4086 10 ай бұрын

It is still called as "chota hatti" in our vidharbha

@abhishek_patil 11 ай бұрын

LOVE THIS EP ♥

@kannavsharma2 2 ай бұрын

10:45 placing nano as 1 lakh but selling for 2.33 lakh... It never achieved what it wasade for.and with little addition people were able to buy alto or 800.

@vitsboy46 10 ай бұрын

Nano failed cause it randomly started combusting the whole car. Given the cheap tag did not help them

@udayanw 11 ай бұрын

LOVEE THIS

@trendingtoday3449 11 ай бұрын

Good content man, cheers

@RajDas-ob4mp 10 ай бұрын

Nice report .just one thing if you are posting this on KZbin which is global, than can you please tell the rest of the world what the heck lakh is in $$ the international currency!,

@imshubhh 8 ай бұрын

I can bet if u"ll tell us in hindi your channel gonna grow upto 10x for sure !

@atz1091 11 ай бұрын

Aeee the outro ❤

@tushardiaries1 11 ай бұрын

Tata ace ❌ छोटा हाथी ✅

@jamespaul579 10 ай бұрын

Thank u ❤

@gautam_srivastav 11 ай бұрын

Tata has thought what the Local people looking for.

@gt3652 10 ай бұрын

Tata released its own kei trucks

@architsharma2032 11 ай бұрын

Hindi Mai bhi bnao jyada interest Ata hai

@satvikkhare1844 11 ай бұрын

What kind of a psychopath calls this thing ACE. For everyone, it is always Tata’s “Chota Haathi”

@amardave84 10 ай бұрын

0:29 recheck your map. I believe Delhi location is incorrect.

@valerianpereira1259 11 ай бұрын

MITSUBISH; ISUZU. Are good models to duplicate

@ZakirHussain-cd3wy 10 ай бұрын

Even Daihatsu.

@rahuljain5980 11 ай бұрын

Strangely Tata Ace was copied from a truck assembled bt Premier Automobiles from kit imported from China. That truck was only available in Mumbai

@rahuljain5980 11 ай бұрын

My views pls.I am not undermining Tata motors.we also use Ace for deliveries.Great and cost effective.

@Sai-zu2hy 11 ай бұрын

Tata Nano failed due to his bad publicity delay of production at the same time social stigma because it seen as a very poor man's car😅

@anjalicgirl 9 ай бұрын

Using it as a family vehicle with only 2 seats is a stretch.

@sarthakdas6059 10 ай бұрын

Back then i used to think it's name is chota hati 🐘

@Puneet-TVH 10 ай бұрын

0:31 - Why is Delhi in MP?

@narutosingh5239 10 ай бұрын

Tata Ace is not original creation. Small truck were first created by Suzuki in early 90s.

@kreativechaos7606 11 ай бұрын

Video was great, but didn't mention anything about the JV that gave ride to this vehicle, it wasn't developed from scratch, but introduced from South Asia in partnership

@RamKumar-pe7hp 10 ай бұрын

delhi ka location kya mast dikhaya re

@princeo15 11 ай бұрын

If you visit Japanese industrial area, you will observe these trucks immediately

@TejasMalode-gj1mh 11 ай бұрын

❤

@mor_travels9072 11 ай бұрын

Tata never called their Nano the cheapest car ..... here's where you are wrong

@GrowthX 11 ай бұрын

Here, Ratan Tata spoke about Nano's positioning failure here in his Nat Geo documentary :kzbin.info/www/bejne/o6G4nGqJi7SDfZIsi=XOmIxYHqHj9DqftE

@ns8583 10 ай бұрын

Ratan Tata himself acknowledged that the marketing of Nano as the cheapest car for the poor man was the reason it failed ... What are you implying by closing your eyes