How TATA ACE Disrupted India’s Automobile Industry | GrowthX Wireframe

[@AbhitoshGhongade]

As Nano twist owner. It works, less stress, good quality and simple for everyday use. Showing middle finger to society that time has saved me from rains, air pollution, hot sun and much more.

[@hetrogaming3624]

Just Bad marketing spoiled demand of whole product which was gem

[@sriramg7495]

When i started to work in Quality supervisor in small industries in Chennai i have seen tata ace were used to load goods near 1.5 tons above its capacity which is company not told. Ace is strong.

[@rishiraj6184]

3 to 3.5 ton in Bihar

[@dholakpurkirakhi434]

Nano was like more social entrepreneurship But society cant accept that

[@rajeshsiva6533]

Tata Ace replaced tri wheelers in cargo segments, thereafter many auto makers introduced many brands

[@bonjovi1354]

tata ace is nothing more than a copy of jdm mini trucks and 4x4 trucks ..

[@aditya_gupta]

​@@bonjovi1354yeah..and your point is?

[@bonjovi1354]

@@aditya_gupta which is started by them not tata

[@aryavarta-rq4xv]

​@@bonjovi1354 According to this logic even Japanese copied Americans and European 😂

[@bonjovi1354]

@@aryavarta-rq4xv o yes!! Is there anything else???

[@djsuchith]

In South India, we call it with love as "Kutti Yanne" - Small Elephant

[@Govindkumar-y7m8u]

We say the same here in north.

[@Scrollwithshubham12]

Very underrated channel

[@chan_for]

Tata has historically stood as a monopoly in the commercial vehicles domain. Therefore, their current disruptive endeavors in this domain can be equated to saying the iPhone 15 as the ultimate iPhone iteration.

[@avishekchakrabarty2560]

Way before tata launched ace they had tata 207 pickup which was not a successful product and faced hard competition from mahindra Maxx pickup truck and followed by bolero pickup. Its not like that tata didn't knew the market actually they wanted to replace the failed 207 and wanted to tap 1T market, as still now at 2T goods vehicle bolero is the preferred choice by the commercial owners.

[@KaranNagarajan]

I wish you made this before I spent money on my MBA, or even during, then I would ACE my papers ;)

[@abhijitrout701]

In-depth insights 💯✨ Loved this episode

[@Boution]

These vehicles played a very important role in transportation infrastructure in India but this isn't parmanent we need something more faster for better transportation.

[@anilachar323]

10:20 The jury may be out there, with the perception that "...nobody wanted to buy the cheapest car..." In the past 30 plus years (since the 1991 Liberalization), the average bicycle/moped/scooter-motorbike/first car owners have always wanted to scale up to the next segment for more passengers per vehicle. I don't believe that the introductory Rs 1 Lakh Tata Nano car was a put off for most! - in fact, market surveys and polls put aside, many would talk about wanting to pick up the Nano, BUT with the rider -"Let's see how well it sells for the next 2, 3 years, before I decide to buy a new/second hand Nano.." Yes, in a field full of foreign makes who were already leading the car sales, there may have been a bit of apprehension/skepticism for a home grown personal vehicle. The ensuing bad press of Nano catching fire, etc didn't help either. Their IndiCabs did well initially, till the competition caught up.

[@MoonSun-yy1ym]

Thanks Jaga and Team. Thanks for ur research.

[@rahuljawale]

Nano failed because Tata could not start the production at their Singur site in West Bengal. Didi made the Singur her political turf and Tatas had to move their factory to an alternate location. This whole process delayed the production by 4 years. And by the time first vehicle was out, people were no longer curious/interested in the product.

[@Observer-f5k]

how much money CPI paid you commie?

[@balajibala4759]

Yes we use tata Ace since 2006 till now it works ( with low maintenance cost) in my business.

[@manasdragoneel7253]

Hi What business do you have?

[@balajibala4759]

@@manasdragoneel7253 confectionary items small scale supply

[@Manoj8]

Really loved it, especially breaking the strategy into in-depth insights 🚀

[@dipika_pujari27]

It's good to see 4 wheelers than 3 wheelers vehicle ❤

[@rajeshbhattad]

Love the research and the presentation! Keep them rolling, folks!

[@rajeshbhattad]

Also sent this video to a friend who actually leads a sales territory at Tata for the Ace vehicle!

[@prabhakaranb8669]

This channel is a gold mine

[@karanvirrkumar]

Love the reasearch you guys did for the video.... one suggestion.. please reduce more the background sound while you are speaking

[@gauravtamhane]

Here's a contrarian thought on the failure of Nano: 1. It failed because it was way ahead of it's time and the real Indian middle class is yet to rise. 2. The consumer that would buy a Nano is someone who's a first generation wealth generator, not someone who's used to the privileged affluence of big cities in India. 3. For a successful automotive boom, one needs to have a preemptive boom in the number of new urban areas in a country.

[@dbk8814]

Loved your content. also love your style ...keep it up 🔥

[@abhishek_patil]

LOVE THIS EP ♥

[@gauravbhende1776]

Good work. Keep such stories case study for us msme.

[@militarygeopolitics1062]

Ace dominates Bangladeshi small Truck as well as Light Commercial Passenger vehicles market.

[@trendingtoday3449]

Good content man, cheers

[@vitsboy46]

Nano failed cause it randomly started combusting the whole car. Given the cheap tag did not help them

[@kannavsharma2]

10:45 placing nano as 1 lakh but selling for 2.33 lakh... It never achieved what it wasade for.and with little addition people were able to buy alto or 800.

[@valerianpereira1259]

Design: Can the Wipers be redesigned; reprogrammed; either Viperless; self cleaning glass; or Telescopic Vipers; which just shoots out from the nimble does the job and retracts; min space; clean looking Work on it Build powerful traction; engine like MITSUBISHI ;

[@udayanw]

LOVEE THIS

[@VISHNUVARDHAN-ut4hd]

Great man , good explanation and research, try to use simple vocabulary to get more traction

[@adityaambulkar4086]

It is still called as "chota hatti" in our vidharbha

[@atz1091]

Aeee the outro ❤

[@drago4803]

Look, nano was a tata share auto converted into a car...the noise the engine would make is enough to turn one off. Its cheap in every way. Also its an image spoiler for an average person

[@ADabtU]

Typos in slides. It's Piaggio Ape, NOT apee

[@jamespaul579]

Thank u ❤

[@tushardiaries1]

Tata ace ❌ छोटा हाथी ✅

[@gt3652]

Tata released its own kei trucks

[@Puneet-TVH]

0:31 - Why is Delhi in MP?

[@gautam_srivastav]

Tata has thought what the Local people looking for.

[@amardave84]

0:29 recheck your map. I believe Delhi location is incorrect.

[@imshubhh]

I can bet if u"ll tell us in hindi your channel gonna grow upto 10x for sure !

[@RajDas-ob4mp]

Nice report .just one thing if you are posting this on KZbin which is global, than can you please tell the rest of the world what the heck lakh is in $$ the international currency!,

[@architsharma2032]

Hindi Mai bhi bnao jyada interest Ata hai

[@anjalicgirl]

Using it as a family vehicle with only 2 seats is a stretch.

[@satvikkhare1844]

What kind of a psychopath calls this thing ACE. For everyone, it is always Tata’s “Chota Haathi”

[@valerianpereira1259]

MITSUBISH; ISUZU. Are good models to duplicate

[@ZakirHussain-cd3wy]

Even Daihatsu.

[@sarthakdas6059]

Back then i used to think it's name is chota hati 🐘

[@Arjun-nx]

Are yeh toh Apna chota hathi hai

[@rahuljain5980]

Strangely Tata Ace was copied from a truck assembled bt Premier Automobiles from kit imported from China. That truck was only available in Mumbai

[@rahuljain5980]

My views pls.I am not undermining Tata motors.we also use Ace for deliveries.Great and cost effective.

[@rockrzclub8807]

But Tata nano engine is very reliable

[@RamKumar-pe7hp]

delhi ka location kya mast dikhaya re

[@TejasMalode-gj1mh]

❤

[@Sai-zu2hy]

Tata Nano failed due to his bad publicity delay of production at the same time social stigma because it seen as a very poor man's car😅

[@srisridhar1663]

I think ratan Tata built nano under ace platform then it will be successful nano 😢

[@arjunjadhav3726]

Chota hathi ❤

[@syedsaleemsaleem8150]

Tata ace taqdeer chamkanewali gadi hae❤

[@mor_travels9072]

Tata never called their Nano the cheapest car ..... here's where you are wrong

[@GrowthX]

Here, Ratan Tata spoke about Nano's positioning failure here in his Nat Geo documentary :kzbin.info/www/bejne/o6G4nGqJi7SDfZIsi=XOmIxYHqHj9DqftE

[@ns8583]

Ratan Tata himself acknowledged that the marketing of Nano as the cheapest car for the poor man was the reason it failed ... What are you implying by closing your eyes

[@kinshuk0007]

Delhi k bajaye Bhopal likh deta bhai

[@narutosingh5239]

Tata Ace is not original creation. Small truck were first created by Suzuki in early 90s.

[@thomasjoseph8567]

Make video in Tamil

[@Mrsawesome.402]

Make video in Hindi language also😊

[@Melikegames3100]

यदि आप Indian हैं या India में रहते हैं तो कृपया हिंदी या अपनी मातृभाषा का प्रयोग करें

[@udayd]

No pickup at all....

[@iamashubanger]

Chota haathi 🐘

[@pritamptgaming]

750 kg passing we loaded it up to 2200 kg 😂😂

[@sujeewarathnaweera]

That shit ain't safe

[@tirth0330]

Please use proper map of India

[@ajay_4868]

Hindi me v banao video

[@1lottrader436]

Chotta hanthi

[@kreativechaos7606]

Video was great, but didn't mention anything about the JV that gave ride to this vehicle, it wasn't developed from scratch, but introduced from South Asia in partnership

[@princeo15]

If you visit Japanese industrial area, you will observe these trucks immediately

[@Padminimusunuri]

Tato nano looks like a big auto news spread by vijayawada guys,vijayWada guys are bad guys