How Tay Keith Blew Up From Local Teen Beatmaker to Producing Global Hits for Drake and Travis Scott

On this week's episode of IDEA GENERATION, producer Tay Keith takes us on a journey from his early days taking piano lessons, to meeting BlocBoy JB and building their careers together, to producing smash hits for artists like Beyonce, Drake, and Travis Scott, including the Diamond record "Sicko Mode."
Act I
00:00 Intro
1:25 Family dynamics, work ethic
2:24 “The most important idea I ever had”
2:40 Step father's influence
3:02 Inspiration and starting to make beats (Sound Click)
5:42 Pivoting from rap to production
7:24 Keyboard
8:28 First time his own beats made it to an artist
9:28 Qualities that you hold on to tightly
9:44 Networking and building relationships
11:35 Making the decision to go to college
Act II
12:36 Lessons from college, DJing parties
14:26 Meeting manager and developing a dynamic/helping each other out
15:56 "I don't believe in luck"
16:15 Growth between 2015-2018, First BMI check and going all in making music
17:14 December 31st, 2017
18:30 Letting go of competition, embracing artists on the rise
19:06 "SICKO MODE"
20:20 Biggest advantage as a creator
20:34 Balancing professional high's and mental health, personal adversity
24:19 "I know it's time to pivot"
24:45 The breakout year
Act III
26:27 Navigating transition and continuously working with up and coming artists
27:13 Balancing integrity and relevance
28:15 Process of discovery
29:37 Having fun making music
30:26 Investing in new financial endeavors
31:23 Expectations of success
33:33 Changing the trajectory of family
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#taykeith #ideageneration #drake #travisscott #beyonce #interview #sickomode #howtomakeabeat #producer #production #producing #memphis #hiphop #rap #rapnews

[@TheDoknoh]

I really enjoyed this conversation, and I really liked this guy. Tay Keith's combination of ambition and strategy is really a blueprint to be studied. And combine that with the personal adversity he overcame through his rise, and it's impossible to not be impressed. What an inspiring story, and what an inspired musician.

[@YoungDirtyMexicanOfficially]

can you do marly marl or hank shock lee. its only right. give them their flowers. ❤❤❤

[@TheDoknoh]

@@YoungDirtyMexicanOfficially you already know that’s a dream of mine! Hard to overstate the impact Nation of Millions and In Control Vol.1 had on me

[@MrFox1111]

Seems like a really great guy.

[@SamFocused]

I love how humble Tay is Big respect how he handled and talk about mental health. and I appreciate how he moved his career blew UP and at the same time he still graduated from collage👏🏽👏🏽👏🏽

[@UrbanNoizeMusic]

I'm so happy to hear Tay Keith to give people like Johnny Juliano and Superstar their flowers. Because many don't understand how influential they were at the time in the age of music producers finding their footing in the digital age. And Soundclick was a huge deal too. So Tay is truly a student of this era in the highest degree. Thank you for allowing him to share his journey

[@jelanifinkley6407]

I fucking love IDEA GENERATION, weekly inspiration and education. These interviews are amazing 💯

[@IDEAGENERATIONOFFICIAL]

we love you too

[@TheRadistOne]

I knew nothing about Tay Keith outside of a few songs and his tag.But this right here, this man has ALL MY RESPECT

[@darrenhirst9900]

Doubt is in the dictionary to remind you you're a winner and your time is coming. Tay you deserve it.

[@johncwalaszek]

a producer on IG? that's a guaranteed slapper, you already know 🔊🔊🔊

[@mileswittig8744]

Love the personal aspect of this interview, I feel like that's something that doesn't get brought up as much but it's such an important part

[@UrbanNoizeMusic]

Gotta drop another comment about Tay Keith knowing the KZbin monetization game. Because so many sleep on this aspect of producing. So brilliant idea while you're making your way. Dude is super smart. Much respect

[@karenk3458]

From the time I heard of this young man I feel in love with his personality and after watching this episode his demeanor, is incredible. It’s wonderful to hear a true success story coming from earth he’s from and being able to apply and actually go and finish college despite everything going on around him is amazing it’s like a Cinderella story.

[@mjallen4031]

This interview was amazing. I love how he has faith in God and knew he was being prepared all along to be able to handle challenging times. I pray for his strength to carry on and live out his dreams. Thanks Noah for this great interview!!

[@Fireshotbyvision]

Thank you for another amazing interview with a producer!!! 🔥🤦🏽‍♂️🔥💯

[@dylanh2591]

Man that shit about piano class hit me hard I did the same thing with guitar as a kid. Had one old blues teacher, and one kid who wanted to sit on his iPhone 4.... just finally bought a guitar again after all these years weeks ago...

[@IDEAGENERATIONOFFICIAL]

better late than never. you got this

[@MrFox1111]

Another great episode Noah. Tay Keith has good energy.

[@yorique2267]

100% inspiring

[@jonathanrobinson6797]

Damn this was really good, can’t help but root for Tay Keith

[@ElemiahzFriend]

Dude's a beautiful soul.

[@gabbyallong]

Incredibly humble person

[@elonnelson5024]

Always the right people right questions and great answers 💎❤️‍🔥💫⚡️

[@IDEAGENERATIONOFFICIAL]

thank you for watching 💡💡💡

[@elonnelson5024]

Your welcome, thanks for the content

[@iseehd]

Dope interview 🔥

[@StrokerBoob]

LEGENDARY

[@IDEAGENERATIONOFFICIAL]

👑👑👑

[@YoungDirtyMexicanOfficially]

always here. 💪🏾💪🏾💪🏾💪🏾💪🏾🔥

[@MarcusGilmore]

Sound Click is a gem.

[@dr.beaulab]

definition of For The Culture FTNU!

[@shatoriarenee1406]

This interview was very very good. I love this.

[@TNGAntisocial]

Appreciate this interview

[@gobindakc5888]

He's genius

[@danielandri]

best interviews in the game and its not even close

[@815TVMG]

Johnny juliano!!!! Bro from my era

[@suicidemosaic]

What an inspiring dude

[@free99records]

Another great chat

[@IDEAGENERATIONOFFICIAL]

thank you💡

[@405kingping7]

💚

[@815TVMG]

All the free mixtapes sites.

[@wow_biglee]

#vital ❤

[@MrFox1111]

Why didnt yall flash a photo of Superstar O? He is responsible for so many producers starting this journey. Loooong before cash money ap.

[@815TVMG]

Laptops from the pawnshops. We did all the same shit

[@ambitiousty]

Looking for the next hot producer to invest my time, energy, and resources into? Wya 👀

[@ki7966]

Right here

[@ki7966]

Let’s go

[@samory7200]

This guy gets it he put that grind in his process is amazing.

[@IDEAGENERATIONOFFICIAL]

he built it brick by brick