How the Brain Responds to Storytelling and Why It Motivates Action

It's not just a guess by marketers that storytelling makes people buy your products, donate to your causes, and sign up for your organizations.
IT'S SCIENCE!
Experts discovered years ago that humans are actually psychologically and neurologically wired to tell and hear stories.
So whether in your email marketing, video production, or sales presentations, use a story!
** Taken from the opening keynote at the National Association of REALTORS 2019 "Communication Director's Institute" in Kansas City, MO.
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[@erikasvenckus5205]

Sounds like David Jp Philips teachings

[@rainbennett]

Love David! He's been a guest on my show. Yes, he's one of the best at showing the effects of stories on the brain.

[@qp4367]

great but HOW?!

[@rainbennett]

Elevate cortisol with tension and conflict, elevate dopamine with "open loops," or unanswered questions in the audience's mind, and elevate oxytocin by creating empathy in the audiece (by showing them things they can relate to in the character's journey)! Hope this helps, let me know what other questions you might have!

[@Kaa864]

So this is why I’m addicted to movies and tv shows 😂😢 , I’m stopping though all phones no internet ipads , need more real life connection.