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Them Skates have achieved an incredible amount over the past four years and gathered a huge following of loyal customers thanks to some brilliant marketing, innovative releases, regular product improvements, a large team consisting of some of the most interesting and respected skaters in the world and a steady stream of high calibre video content.
In this video I'm going to discuss five moments where Them Skates changed or improved the landscape of the aggressive inline industry, including:
1. Becoming the first boot company in history to sell out of pre-orders on an initial run of skates.
2. Them Skates are the first brand to be completely transparent about their royalties system and, with $25-$30 going to the pro from each sale, offer the highest royalties in the industry.
3. They have managed to expose rollerblading to a non rollerblading audience more than any company in decades.
4. Their various charity contributions have made a significant difference - both within and outside of the sport.
5. They are the only existing boot brand to have their own high street store.
Massive thank you my Patreon supporters:
Faction Skate Company
Christopher Archer
Reto Burgin
Jumpstreet Podcast
Rene Dillon
Neil Owen
Samuel Brownlee
Jimmy Pancakes
Stephen Johnstone
Micki Toft
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