How They Broke a 9-Year Old Song With Their Marketing Playbook (Part 1) #173

Together, J.R. and Drew were named Billboard's Indie Power Players of the Year in 2023, won a Grammy, sold over 4 million records (160M+ in previous years), and had the #1 song on TikTok in the US for the entire year.
J.R. Mckee & Drew De Leon's Digital Marketing Playbook 2024:
shared-information.teachable.com/p/digital-marketing-playbook-2024
Timestamps:
0:00 Intro
2:40 Drew: Digital Marketing & Platinum Records Guru
4:48 Starting MPR Global & Working Muni Long's Hrs & Hrs
5:58 Why Digital Marketing Playbook was Created
7:30 5 Principles of Music Marketing (Breakdown)
8:35 How They Broke Justine Sky's 9-Year Old Song Collide
12:58 You Cannot Promote Your Music Without Culture
Listen to Our Podcasts Here:
podcasts.apple.com/us/podcast/no-labels-necessary/id1658301063
This channel is ran by the founders of No Labels Necessary, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. No Labels Necessary is a music-first marketing agency that helps artists impact culture through digital content and marketing.
Want to grow your music career . Join our community👇🏽
www.nolabelsnecessary.com/
#NoLabelsNecessary #indieartist #musicmarketing

[@kayiness]

My whole perspective on promotion changed when I found out the video for Thriller dropped a whole year after the album did. His label was ready to move on.

[@simplyb.8959]

GREAT interview!! 💯

[@BarkingForBroccoliBG]

Each time a person hears a song for first time it is a NEW song to thst person. As long as the song isn't following a certain trend of a time period or lyrics referencing current events at a certain time period thrn it can be new to each new listener. The Eminem song "Houdini" was different though because even though a new song it sounded like could have been recorded in 2002 if not for the Megan thee station line but he was appeakibg to the audience that were into his own throwback shady sound

[@itsmonclo]

good stuff as always

[@YariBeatsMedia]

Tim Ferris got some great strategies.

[@dottiestaxx]

Good info

[@shakeyoung8904]

Brandman 💪🏾💪🏾🔥🔥

[@OfficialDada_P]

I got a lot of Gems in this video

[@MichaelPeoples-lf4ms]

fire pray for atlanta shirt fr 🔥

[@The26thletterp]

I would like to know how can I hire brandman for my management?

[@Gundam-bruh]

Did you do your due diligence? Are you even motivated? Literally just send them an email and they will tell you if they have slots available or not..

[@LikeMichaeL]

Get in Here

[@osnappoetwoods]

💯💪🏾🔥🙏🏾

[@Iamhakeemomari]

Anit nobody here sitting on no song that got 100,000 plays we tryna get thea.

[@MrBonlyme]

No lie I’m killing it right now! How am I doing what they’re saying right now and I’m killing it 🚀 I’m just getting a grip of my digital marketing 😮 it’s amazing BUT WHAT DO I DO WHEN I FOUND OUT I HAVE HITS ON MY HANDS? What the next step when you know for sure you a hit and or multiple hits? Ok well y’all gave me the answer I was looking 👀 for but that’s what I’m doing already. Create viral content for the music ppl are gravitating too.