How this 17 year old producer made over $100k selling beats

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In today's video, I share my conversation with a producer named Kontrol who's already make over $100k selling beats online and he hasn't even graduated high school yet. We talk about the KZbin algorithm for type beat channels, how to turn selling beats into a real, sustainable business, and much more!
Follow Kontrol here - / kontrolsauceitup
‪@diegotorresbiz‬
Timestamps:
00:00 - Intro
01:10 - How he got into making music
03:06 - How he balances his music producer career with high school and regular life
04:55 - How he got started selling beats online
06:50 - Having multiple type beat channels and starting new ones
11:40 - Genre type beats are better than artist type beats for longevity
13:37 - Selling beats never changes, just the platforms
14:31 - The importance of having an email list
15:40 - Learning email marketing and emailing rappers
17:20 - How to make a new type beat channel
18:04 - Building a producer team is the sauce
20:12 - Building a beat selling business vs starting a producer collective
21:05 - Treating selling beats as a real business to see real results
22:25 - Networking and building relationships with other producers
24:21 - Having love for the grind
25:10 - Blowing up producer content
26:25 - Gatekeeping in the producer community
27:41 - Depending on the algorithm for sales won't lead to a long career
28:30 - Lack of business fundamentals will lead to your beat selling downfall
29:50 - What Kontrol would do if he started over from scratch

[@diegotorresbiz]

haha thanks for having me! also I didn't realize my camera had the grid on still 😭

[@Duke.Productions]

😂😂😂

[@MarriCozaire11]

yo u got a discord server ?

[@GRISELDABEATSem.asaint]

I didn‘t realise that until I saw your comment 😅

[@wegotthatHEATE]

Appreciate you for coming on bro!! I thought you did that on purpose 😂😭

[@XBeatt]

Yo Kontrol, where's the new video bro, i have many questions bro

[@zane98beats]

Gems and facts all over this video, good stuff.

[@kintubeats]

I've come to realise that views dont necessary equate to sales, i have a video with over 40k views and barely any sales and a video with less then 5k views that literally funded 3 guitars, a standing desk and a round trip 2 africa and back

[@wegotthatHEATE]

Facts, I've had a beat get over 100k views and only ever sold 1 mp3 lease, and plenty of other beats that made way more that got less than 1k views

[@umvemnyama]

Craaazzzyyy. This is really interesting

[@OTG_Collective]

my understanding of this is that the more views a beat has the more the potential buyer assumes its already been bought a lot etc..

[@Marvelous_Melodies]

Can y’all give me feedback on my beats id appreciate it fr.

[@ProdConMon]

Wtf

[@BringMeTheSauce-TypeBeats]

Gotta love the Producer community ❤

[@wegotthatHEATE]

❤

[@EvolvEBeatzRELOADED]

This is what I been needing to hear

[@G2GMusic_]

Salute to yall,great info🫡

[@ProdByAngus]

Kontrol is a business man

[@wegotthatHEATE]

Yessir he is fr

[@gabojimenez2439]

🔥🔥🔥 most helpful video

[@DirtstainBeats]

another fire vid

[@wegotthatHEATE]

💎💎

[@TheCookUpWithVonFreeze]

Good interview dude seems like a real cool humble guy salute 👽

[@wegotthatHEATE]

Kontrol is a real one fr

[@misterLamistaJ]

I’m making beats but I also want to write songs and be my own artist.

[@HellboyMob]

This is awesome

[@rmcbeats2]

Great tips!! I feel like if you choose an artist that’s really Big and will be for a while you’re good! I’ve gone for the RnB Chris brown route and making sales every week 🤷‍♂️

[@prodbyluxxx2]

That's what I'm thinking too ! Also, congratulations too for the sales brother 🔥

[@Prod.Maur09]

great talk man

[@wegotthatHEATE]

appreciate it! Had a blast making this video

[@prod.shadow]

Huge! Insane gems

[@wegotthatHEATE]

💎💎

[@DerrickLench]

let's go!

[@arijevacgaming921]

So what would be advice for someone who is making multi genres, what should i do to get the most out of channel! :)

[@xiagabeats]

Kontrol is ❤

[@rxli.712]

♨️♨️

[@user-rf5lf7cq5e]

I knew who the guest is just by looking at the title😈

[@wegotthatHEATE]

😈😈

[@benjamin2151]

at 26-27 seconds yall was talmbout the business being fragile because a video made it diminish. I agree fasho and a lot of these type beat dudes aint got no talent. Music will be around forever. Sellin beats on the internet is a huge bag I'm knowin but being in the studio fr linking up w rappers will always be the best route in my opinion. Meeting other producers, engineers, a&r's n stuff like that is more important in your longevity than selling beats to absolute no name rappers. Being cool is still your best marketing🤣💯i fw the video tho that kid tuff

[@prodtrulydavid]

looking good Troy

[@wegotthatHEATE]

🙏🏽

[@prod.G7]

Sorry but i gotta ask. I make freddie dredd type beats, memphis phonk type beats all that stuff. but i don't want to do the exact same beats all the time so last year i was posting asap rocky type beats when my beats were getting traffic, and it did decent but now i wanna go full on combining all those type beat on my channel and i don't know if it's okay to stay on that one channel coz other producer sustain with that idea but idk

[@wegotthatHEATE]

I'd say try it all out on one channel unless they sound completely different imo

[@no1doesitbetter.]

Hey guys, real question, is it ok to repost the same beats on different channels or is KZbin gonna do some about it ? Like I'd love to try the same beat with other keywords on another channel and I wonder if that would be ok

[@spec1133]

if you change the visual side of the video and give it a completely new title and tags then you should be aight

[@wegotthatHEATE]

I’d be careful with that, I’ve heard of some producers get their accounts banned for doing similar stuff

[@no1doesitbetter.]

@@spec1133 That's what I would've bet on too but I felt like it could also end up being bad for the system if people start uploading a 100 times the same content till' it blows up on different channels. So, guess I'mma join what HEAT said and be careful with that, only with really bad uploads that may need a new life but not as a casual tool I could use often.

[@no1doesitbetter.]

@@wegotthatHEATE Thanks for your reply, guess it's something tricky to go with yeah

[@spec1133]

@@no1doesitbetter. yeah good approach, i did it like once and it worked but i guess if somebody would abuse it then it could end bad

[@JEMLYFERR]

the mf goat

[@wegotthatHEATE]

Kontrol da 🐐 no 🧢

[@SnackingBadger]

my question is how he made 10-15 channels and was able to verify all of them to add thumbnails

[@wegotthatHEATE]

Pretty sure you can make multiple KZbin channels with a single google account

[@Pabyyy]

I like how @kontrolbeatss perspective that he compares his business to Target and other major retail companies.

[@Gualaguala659]

Literally like like like like six figures like literally like like?😮 Literally..🤯

[@wegotthatHEATE]

damn that's like crazy

[@prodboyalien2]

lesgoo

[@f4llenstarr]

timestamps would be good

[@SuperflyKy]

bruh word

[@wegotthatHEATE]

Just added!

[@f4llenstarr]

legend @@wegotthatHEATE

[@cosmo9mm]

808th like

[@wegotthatHEATE]

8️⃣0️⃣8️⃣

[@ashinoh]

bring clvr here

[@markibeatz59]

Like

[@trenthaysproductions]

Thanks for the content but, this video editing is so distracting.

[@preqsbeatz]

what is that thing on his face all the time haha bro that shi get on my nerves

[@prod.xavgvst]

Fr I was boutta say it's annoying ash

[@dawi]

He forgot to turn it on on his camera

[@ikeysayso]

That a Jeffrey Epstein poster??

[@NzyMakesBeats]

Anthony Bourdain

[@probindemufhoes42069]

LMAO

[@Des_Armoni]

Big cap. The guys really making money from music arent making these types of vids and i checked dude beat stars and he has sampled beats cut it ooout! LDre is the only one making money and showing receipts along with the cymatics dudes and that was from selling sounds and loops.

[@wegotthatHEATE]

Lmao bro check out Kontrol's youtube videos, he literally shows all his analytics and sales

[@GustavoSantos-gz7uj]

What does sampled beats have to do with sales? 😂 Most of these new producers can't sample if their life depended on it. Shit, most producers are out here using AI to make their whole beat 😂

[@westsidevicious]

Clearly you ain’t seen the rest of his catalogue. If you salty just say that 🧂

[@ProdKarma_]

You can hear the bullshit through his voice

[@kyxxx.]

kid speaks a lot of facts icl

[@zadzaprod]

most helpful content thank you for not gatekeeping🔥🔥🫶🏼