How This INDIAN Company Makes ₹1,20,00,00,000 Selling STORIES!

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In an era of KZbin and Netflix, an Indian startup is proving that audio still has the power to captivate audiences and create millionaires. Founded in 2018, PocketFM is an audio streaming platform whose fictionalised audio series like "Insta Millionaire" and "Ek Ladki Ko Dekha" have generated over ₹100 crore in worldwide revenue, surpassing even Bollywood films.
But it's not just about the content; PocketFM is also empowering a new generation of writers to achieve financial success. Some of its top writers are earning in crores and redefining what it means to be a successful creative professional. And the craziest part? 70% of its revenue is coming from the US where it has garnered about 10 million users.
How did they managed to achieve this crazy feat? And what are the opportunities in the audio industry that you can tap to make a living? Watch the video here to know the fascinating story behind PocketFM.
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[@atRushikesh]

This video is really insightful for product managers

[@rockysikander.8177]

What does they actually do?

[@rajivdey152]

I noticed you guys removed the background music when Achina mam was speaking. Loved the video ! Keep uploading.

[@Awakenbeing]

The idea of generating money from being an audio content creator hit me long time ago and now it seems possible and very rewarding career.

[@sciics]

cool research, i did not know anything about them, did not care either or ever used them, but thanks. was recommended by YT

[@amarmehta1258]

Achina and Team AevyTv as always great analysis and insightful video. Couple of questions - can you share competitor insights also? Audible and Spotify have also tried in this space with big production houses, famous celebrities and trying popular webseries like Permanent Roommates etc. Do you have any performance metrics on how did they fare? Both behemoth kept audio series completely free and promoted heavily thru multiple channels. Also, I don't know/think they followed Pocket FM's route of translating/localising content. I could be wrong. - What's with change of thumbnails? Most of the times I observe that You start with one thumbnail and change it within few hours after launching video? Is it based on performance or something else?

[@devanshgarg31]

5:48. It's Surprising that PFM existed back in those days.

[@Arya56737]

Looks like the new studio is going well, 😊 here again aevy tv comes with another best content.

[@abhi09888]

Just used to came here to steal some editing & motion gfx ideas lmao kudos to the editing team

[@pranavgandhiprojects]

Loved the video...thanks achinaaa

[@sauravsingh471]

Thats amazing, got aware of something new today !!

[@mrchatterjee_]

Long story short, targeted high paying Indians in US and middle East and ofcourse some foreigners & keeping the prices high because ofcourse they can and will pay for this. I find this analysis over appreciated for a company who couldn't crack the Indian market and pivoted just by shifting to another country, mind you raising almost 200 million dollars. Now I'm not saying they're a bad business or anything, they're fantastic but I won't view them as a excellent startup. (IMO)

[@PBaraik]

Thanks for this comment bro, saved my time.

[@vishalG777]

13:55 Microtransactions might be the gamechanger in the US, but personally for me they are frustrating, i think they should have a subscription model besides the microtransaction model, coz sometimes when i listen to audiobook and i like it i feel urge to complete in one go which is not possible possible in this microtransactional model coz price gets increasing exponentially, another suggestion is that they should include smaller audiobook(200 ep.) - they should divide them into two categories like commute(long book) and binge(short).

[@Hashasino]

This was a really good video, covering a not so well known topic.

[@francisbagul]

AEVY videos have always been top quality (Script, narration, presentation - good work in pre & post production) and then "stolen from IKEa" pops in at 17:43 😂😂 they've got humor too 😂

[@user-th6fu1ce3j]

I loved the starting "Gangs of Wasseypur" vibes 😂

[@zachscombat]

Audio content creator is a saviour to the introverts

[@AnshMehraa]

This was such a good video! Loved the blue ocean framework applied here plus the visuals!

[@aevytv]

♥️♥️♥️

[@niharmamidipudi1029]

Take two interactive which is a game publishing company that owns 2K games and Rockstar games follows the same microtransactions strategy only difference is these two game publishing companies also use the loot box system

[@shanmukhapranav]

Don't know why but you look just so good in thumbnail nd in video ❤ from Vizag

[@sanathn7278]

it wass ann amazing video till I saw 100x XD. all the best guys hope you find your way

[@ramakrishnanananthakrishna9828]

Great video Kudos

[@whatsupmanav]

Video explanation is good with comedy hooks to keep us engaged but I feel it is longer than actually required and has so many jargons. NPS, Blue Ocean. There is distraction from main topic in some parts

[@Avi_lays]

I mean have you heard "Sunday Suspense " a mirchi radio show/program where every sunday they provide with audio stories....

[@divyanshgupta6731]

Quality of these videos increase daya by day🙏

[@joeljosephjacob6898]

Great content as always. Also, surprisingly well edited

[@Cloud47Plus]

They literally train editors for other companies, what else do you expect?

[@EcomCarl]

Pocket FM's success in exporting audio stories highlights the global appetite for diverse and accessible content. This trend presents a golden opportunity for creators worldwide to capture audiences through cultural storytelling and innovative audio experiences. 🌍

[@swapnildhal]

i was watching the video on tv, felt like the audio was little toned down, had to increase the volume a lot to lsten clearly, hope you could check up on that.

[@Twentizz]

God dayum pocket fm ceo is insane and GOAT

[@Alex-oz5kn]

20:26 No Aditya Kachua 🐢 was hurt while making this video.

[@francisbagul]

paise barbad 😂😂😂😂

[@luvdesai5285]

11:57 Heyy, I have been a long term follower of Aevy TV and have always found it exceptional at delivering cases studies. Given your awareness about how little things can have a huge impact. This representation of the rural Indian population didn't feel right. I'm sure that wasn't the intention, but I think this bit could've been done a little more tastefully. I'm born and raised in Mumbai, currently in Germany, I feel it's our duty, given our privilege, to not only give all classes respect but also be mindful to bring them up to our level of privilege and beyond. Please keep making such content! Hopefully you might make a case study about me one day 🤞

[@birlabusiness]

that robot they shown in the end is represent the AUTOMATION in the industry not just in import/export business

[@vikramm4967]

Hey team, I am will going out tomorrow at 6, is it possible to get a recorded call for the GenAI course?

[@user-fb3vx1jb8s]

why this channel has 1 M im observing from 6 months , Amazing content ,editing

[@darshans2493]

Please make a case study on Juspay . The monopoly of payment router in India

[@rohitjacob5649]

Hey, great insights as usual but sometimes the sketch in between just puts you off and lose track of what's happening in the actual video.

[@omoji._]

Well, I am still sceptical about Audio content. Once I downloaded Kuku and as you said it's full of erotic content. So it feels very gimmicky. It's very very rare to find productive audio content. Also, I personally don't recommend audio books or even ebooks. Reading an actual book just feels different.

[@vaibhavshush]

The Edit, The VFX it’s getting better everyday

[@MValpha]

I Know that your main audience is Hindi Speaking, but there are some of us that who speak Tamil and English, is it possible to provide us with some closed captions so that we can understand as well, thanks in advance.

[@aliii7225]

Good data collection & information

[@mayurpanchal7680]

love the set

[@RealEvangelizer]

Comment properly. A lot depends on your comments. We are important

[@tomsdigest6397]

They are great even Google podcast fails

[@silentHunter123]

editing is crazy man

[@skullboyAhtw6778N]

I listen audio books on Gigl .Make a case study on that as well

[@swapnillokhande6490]

I love audiobooks especially Light novels

[@aliceyingshan2725]

I am a Chinese expat in the United States. My cousin in Shanghai introduced me to Himalaya app which is similar to app depicted here. I use it all the time now in order to maintain my language skills. Indian expat community overseas is even larger, stable young population, and very powerful. So it does not surprise me that an app of this nature has been successful. Hopefully also has longterm success because India never told their people not to have kids.

[@srivastavshubh]

Bro who’s editing these vidsssss

[@PranavGogwekar]

Does this also applies to Pratilipi?

[@Graphicrafters]

You guys keep changing thumbnails... Got damn it

[@mayurpanchal7680]

content quality!!!!

[@ramganeshgopinath2712]

Good one

[@jayeshpathade8320]

Miss the echo effect at the end

[@ayankhalak]

Mem your content is great,but pls go little bit slow because it sees that you are going to end the content very fast.

[@Abhi051287]

what was happening behind the camera at 13:50 ? 🤔

[@ShobhitOP]

i think in the days of politics seeing this humorous business case studies fills me up

[@HumanBeing11011]

Aevy why this name? What does it mean?

[@dilipram22]

I'm very disappointed to see that this video only got 63k views

[@sudhanshubisai3463]

title and thumnail Just got changed

[@shivampaliwal8499]

Here's a 22 min paid ad from Pocket FM

[@aravindmaddini6348]

The audio you are using from IRON MAN working scene ….making prototype 2 😂

[@theunblunt]

It's baffling to see this golden video has so few diggers.

[@rahul__yadav]

i only watched this video because the video showed up on my feed for more than 5 times every time i look at the thumbnail and i am like " the girl in the thumbnail is too cute", so i thought , aahhh , i'll just watch it

[@alexsmith5784]

Irony is that I have gone through the entire video as if it's a audio presentation😉

[@IrfanMohdtheexpectednot]

Also known as "bharat" 😅

[@ayushchaudhari5655]

This is the third time ig the title has changed 😂😂

[@Jack1.1.1]

Here because of the thumbnail, great work guys

[@S.maheshwariSHORTS12]

10:05 what do you mean by this

[@fun_mania007]

16:22 becz there is lonliness epidemic in USA 😊.

[@myselfsupreeth826]

Informative video 👍

[@deepfxd8]

you have not even watched the whole video yet. video released has passed 5 mins and you posted this in 3 mins

[@AslamMoinuddinShaik]

Chi nai chahiye 😂😂😂

[@Nauhvsyhhn]

Perfect marketing

[@AAArbab]

Good video

[@jack4z1]

only if i could hide this video i would ..... this should be kept a secret ..... i am afraid i would fall behind if i start as a creator now

[@akshayHRX]

But still video content is better than audio content as human physiology, humans remember and recognise more stuff that they watched visually, visuals impact more on humans than audio and human enjoy more by watching any content than just listening, it's good that audio industry is growing, but still large numbers of consumers prefer video content, it is just a thought.

[@aagamkumar5321]

great video

[@sandipanhaldar6333]

micro transactions can be good playbook for many companies

[@anishkamble7111]

So who else had thought about using AI for generating content after the segway?

[@alpha183_i]

17:44 bro... stolen from IKEA??????????????????????????????

[@Shiayy]

Now they can make audio books by using AI voices

[@himanshunegi7596]

Why was there ranveer Kapoor in thumbnail 😂

[@bharathi66]

Use of Bharath again and again for tier 3 and tier 2 as if Bharath represents some uncivilised poor beggars is pinching my heart.

[@samigoraya6981]

Ok

[@getsuga527]

shes so pretty

[@ROUNAK275]

He was paid 50 pennies for coal cuz he tried to sell a rock there.

[@riyajansari3759]

Fm is good to produce 🙂 your voice to the city 🌆 . Ex. 97.1 ..but broadcasting is also good 👍 one broadband select band or mame your iwn. But hey 👋 be secure 🔐 awaj ki ant 🐜 riksha me jane payenge. Waise bhi communication problem sabhi jagah hai. Meh 😕 soos karana padta kabhi kabhar. Ab band PE kaise mehsoos. Saans phool janti hai karte karate 🥋. Bus band pe broadcats on television 📺 telephone 📞. On some band application the designer desire app. Of your type on app store 🏬 play Store. Ovi store its basically nokia stire which don't exist in this time . Bust Symbian os was. Very good as features phone for oldies. So much like old is gold. Os. But ca t get back. Koi phone bacha hoga. Toh kharid low. Boli lagao. 1crore 1. .....n n timea. Or bhi antique peace hai. Wais bhi kachre me daal me wala tha, ya phir recycle ♻️. Par bhagarwalon pe bharaosa nahi. Aur baal kesswale woh kya karte hai baalllo ka? Cloning 😮. I don't lie that. Ya jadoo tona apna gavti Village type. Its ok then i dont like african magic 🪄 that is so powerful. And Egyptian mummies jag. Jati hai. Meri aaknho se dekho. Wake me up. Sote raho rest in peace ✌️🕊️. Bhut pishacg ko meri tarad se msg. Agar aacha nahi kar se toh bura bhi mat karo. Sin is not good Ji bhute mrutatme antriksh se aaye hue prani.. sabki madad karo. Special merry. Crismua pay. Other weather ☁️ 🌡️ oay bhi kar sakte ho. Mada ke badke madad. I cant sell my soul but. Avery agreement .. kuch nai khone ko. Tumhare pass hai khone ko. Aise karma alag badal jaten hai. Ek waqt me jajbaat badal gaye duniya badam gayi. Hey but suraj abhi bhi purab se uday hota hai. According to indian. And paschim se ugata hai. According to other corner 🌽 of prithvi raj 4han....😮. Pyramid gaya. Ab. Aayatkruti . Diogonal dimond shale. Shil shape. ❤

[@rahulshendre7089]

wow

[@CrAzY__SaM]

What is the reason for jumping between using Bharat and India? Is anyone forcing you or are u guys testing something?? It feels very odd when u use bharat especially in the beginning when she said "India otherwise know as bharat". Just curious Love your content btw

[@CrAzY__SaM]

Another theory : u guys are relaying on AI more then initially visible

[@latestmoviesandflixz5456]

Hinterlands of India are referred to as Bharat. Metro cities are referred to as India as per Market Research Analysts.

[@Cloud47Plus]

Use both

[@shaikafridiimam4146]

Great

[@shilpapatil8653]

Varun Maya 😊

[@CosmicCraze_Corner]

i bet you are watching this with one leg over the other

[@tusharbhatia8200]

love the fake coal, the dedication is real!

[@FUTURE_XD]

To earn big you have go out

[@devanshgarg31]

🔥

[@PrathamBhatia]

india also known as bharat

[@soulfulreverb7540]

Thumbnail banane wala gujrat se hai

[@naman4351]

wow kitni sundar h ye mahila.. ye bol rahi h toh sach hi hoga.. aankh bnd kr k bharosa kr lo saalo

[@Graphicrafters]

Wtf was that thumbnail?

[@IshwarMakwana]

❤

[@zzzzz4305]

I know this video will get the least views because it comes under the list of the underrated videos.

[@vikashprasad9131]

Pocket FM