How To A/B Test Facebook Ads For BEGINNERS

[@kansascityonline]

Well done! Not only did you help me learn more about a/b (Im new at fb ads).. but you put in "our sponsor today" mini-marketing ad for your business which, sold me!... How many videos always go into their sponsored video pitch somewhere in their video.. its quite annoying.. although I get it. business is business.. I usually fast forward. Yours just came during the training and showcased yourself.. Impressive.. I wish I could afford your service. We are just simple country folks basically selling topsoil and gravel and related services.. Still I am going to call you and see what you can offer us.. We are just country folk selling topsoil and gravel.. but come hell or high water we're gonna have the best dirt and rock videos on FB.. !! I am determined.. !!

[@LYFEMarketingAtlanta]

Love the enthusiasm, that's the spirit! Anything has potential online as long as you work hard at it. We'd love to hear from you!

[@kansascityonline]

@@LYFEMarketingAtlanta Thanks kindly...! I did visit the website last night.. Will be calling next week!.. Glad to have found this channel..

[@FIELDEROfficial]

Clear and concise, wondering why this video doesnt get more views

[@LYFEMarketingAtlanta]

Good to hear!

[@Bobo-ys2zu]

Terrific video, just what I was looking for. Thank you.

[@LYFEMarketingAtlanta]

Glad it was helpful! Be sure to subscribe if you haven't already!

[@rej1396]

Thank you so much for this, great information! Can you also do a/b testing on the times? Like testing the best times to post. Everything the same but testing to see if 6 or 7 pm is better.

[@LYFEMarketingAtlanta]

Absolutely!

[@justme-fe2sf]

I hope I am not asking a naive question . I noticed that you A/B tested ads and ad sets without choosing the A/B test option when you were duplicating the ad set or ad but instead the original campaign. What would have happened if you had chosen the bottom option of A/B testing during the duplication process?

[@LYFEMarketingAtlanta]

Hey there! Are you referring to the A/B test button? If so, we have a video on that here: kzbin.info/www/bejne/bn3FfpWia5hkb7c

[@ithihasakadhamanjari]

Nice video 😍. But one sentence you said I didn't understand. Hit duplicate make sure it's in the same campaign as the one ad number one is in. Could you tell pls

[@LYFEMarketingAtlanta]

Hey there! You can duplicate ads into a brand new campaign, or you can duplicate them in the existing campaign your first ads already reside in. You want to make sure all the new duplicate ads are in the same campaign as the original ads :)

[@winlos03]

Great video! Quick question, how do I ensure that the reach is the same for all my tested ads (I am doing an experiment and different reach is not good for analysis)? I changed the copy (2 ads) and imagery (2 ads) but the reach is extremely high for some over others. Is there a way to prevent this and make the reach the same?

[@LYFEMarketingAtlanta]

Hey! So, it's not a perfect science, but the best way to give your ads equal reach is to put each ad in its own ad set with the same budget for each ad set. When you put multiple ads in one ad set, Facebook is always going to push the ad that's performing the best. Hope this helps!

[@winlos03]

@@LYFEMarketingAtlanta Thank you! This really reduced the discrepancy. There's still one that is doing much better in general, but hey it's generally far more aligned. Legends!

[@graffist448]

Is there a way to make sure that each ad is shown to unique groups of people inside an audience? This is the best way to make sure there's no overlap, thus influencing the accuracy of the ad results..

[@LYFEMarketingAtlanta]

Sounds like you'd just want to create very specific ad sets, with each ad set representing the specific audience you're wanting to target!

[@SquareballoonCoUk]

Great question. Wouldn't the Meta A/B fix this issue @LYFEMarketingAtlanta? There's no point in A/B testing the same advert to the same people right? Then you have a new variable, which is timing.

[@MichaelGlazener]

You're 100% correct. This method doesn't split the audience and will run all 2 or 3 ad duplicates to the same audience which could greatly change the results. Showing someone a similar ad with 2-3 minor variations is more of a warm audience style campaign where more views might entice them to click, but that doesn't necessarily have to do with a caption, hook, or CTA button. It's just several ad exposures. Using META's built-in A/B test, it will segment the audience to not show the same person all variations you created giving you more accurate A/B results.

[@amechirichardokonkwo6708]

Fantastic video. Excellent delivery. Thank you so much for the great job you are doing.

[@LYFEMarketingAtlanta]

So glad to hear it was helpful!

[@kmejia84]

This is an easy way but confused if you are getting the most accurate results compared to using the A/B feature. Maybe adding insight as to why this is better would help.

[@LYFEMarketingAtlanta]

It just gives you more control of your ads as opposed to putting your results in the hands of Facebook AI (which isn't always reliable!)

[@Jonathan_Solomon]

@@LYFEMarketingAtlanta this is good to know, thanks!

[@XarbiDahir-hn8op]

4:35 4:35 4:35

[@saigowthamgandham]

I have few doubts: 1. About the budget, For example if I choose Advantage+campaign budget and put my budget as X dollars for running A/B testing do I have to increase my budget from X dollars to Y dollars? 2. Without running A/B testing we can create multiple ads by changing creatives or ad sets by changing budget, placements etc..., so meta will automatically allocate out budget based on which ad set or which ad is performing well ( is this method correct ? ), even in this case we have to increase out budget right otherwise the delivery status would be learning limited. 3. No matter what it is affecting the campaign budget, I mean we have to increase our budget right? or do we have any method to know which is better ad or ad set without increasing our budget?😅 4. About changing budget, In the video you said that you can run A/B test on changing of your budget ( I didn't understand this, I mean either we can increase or decrease the budget, So based on that meta allocate the budget, but it effects the campaign budget right? confused, can you give one example for it ) I hope you'll clarify my doubts, and by the way the explanation you given about A/B testing is very good. Thank you😄

[@LYFEMarketingAtlanta]

Hey there! We don't typically recommend using Advantage+ features, but you can set a definitive budget for any campaign you run. For #2, yes except you won't have to increase budget if you're getting enough actions on your ad. You can set a campaign level budget OR you can set ad set level budgets. Within an ad set, Meta will put more of your budget to the best performing ad without you having to increase your budget. Ideally, if/when you do increase your budget it's because you've found an ad that's generating profitable results for you.

[@Tirk82]

are you saying I allocate my full monthly budget during the testing phase, and then go all-in on whatever ad is getting the best results after testing?I've heard for the testing phase, to allocate 15% of budget, then all-in after testing on whichever ad that got best results.

[@LYFEMarketingAtlanta]

Hey there! Great question. I think using 15% of the budget to test is fine *so long as* it's enough to fuel multiple ad sets and/or ads. "Enough" to me is no less than $300 a month per ad set.

[@DarryllBryant-ff7cr]

This was so helpful! Thank you.

[@LYFEMarketingAtlanta]

Glad to hear it! Make sure to subscribe if you haven't already :)

[@HITESHSURYAWANSHI-gu4bs]

If we run ads over organic reach will hamper?

[@LYFEMarketingAtlanta]

Hey there! Good question. Facebook has always been a pay-to-play platform, so even if you are getting strong organic reach, you will likely need to supplement that with paid reach as well. If you're getting a lot of engagement, you'll definitely want to retarget that engagement with a Lead or Sales campaign to generate results.

[@Jaiho-cl1jr]

Hi good tutorial, if i were to test the creative in this structure, is Facebook intentionally allocates higher budget to the better ads? for example, I have 3 ads insider my adset with $60 daily budget for creative testing, does facebook allocates the winning ads higher than the other two? because we are unable to see which ads perform better given the budget does not allocated evenly.

[@LYFEMarketingAtlanta]

Facebook will serve whichever ad drives higher results early on, more.

[@johanessurya]

How about audiences? Could you let me know if you are concerned about overlapping audiences? What if they see all of the various ads and their behavior changes?

[@LYFEMarketingAtlanta]

Hey there! Statistically, a customer needs to see ads from a brand at least 7 times before they convert. If there's a little overlap, that should be okay as you'll eventually retarget them anyway in order to get them to convert. If you're A/B testing ads (and not ad sets), you can look at the Frequency metric to see how many times an audience has seen a particular ad as well.

[@theschoolofentrepreneurship]

How long should I run the AB test?

[@LYFEMarketingAtlanta]

Great question! I would advertise long enough so that each ad you're testing gets at least 1,000-10,000 impressions each (the shorter end is fine if that's what your budget can afford but would advise trying to get at least 10,000 impressions on each if possible to have valid data!)

[@investinyourself8775]

Is it bad practice to split test ad sets that also have split tested ads inside? Like will it spread a budget too thin?

[@LYFEMarketingAtlanta]

Typically I'd say to split test ads at the ad set just for organization sake, but I would also say this could be bad practice. You'll want to either split test ads or split test ad sets, not both at the same time. It will just be confusing and might bring in some interference with the data you get at the end. Hope this helps!

[@waynethomas-i7p]

if my campaign budget for the original ad set is $50, will my AB split test use an additional $50 per day, or would the budget be divided by 2 automatically?

[@LYFEMarketingAtlanta]

If you have two separate ad sets, each ad set will need its own budget. So if you duplicate an ad set that was spending $50 a day, the new second ad set will also spend $50 a day unless you manually edit the budget to be otherwise.

[@SquareballoonCoUk]

Thank you this was very informative, great video.

[@LYFEMarketingAtlanta]

Glad you found it helpful, thanks for watching!

[@adammadtin8451]

I can only seem to get the "duplicate" on the campaigns but not the Ad sets or Ads

[@LYFEMarketingAtlanta]

Hey there! Make sure you don't have the campaign selected. Make sure only the ad or ad set you want to duplicate is selected, then you can duplicate the ad or ad set without duplicating the campaign.

[@juliahrynko3448]

How do you set up the a/b test so that it uses the same budget? If one is doing better than the other, then it allocates that budget?

[@LYFEMarketingAtlanta]

Hey! You can run the ads in the same ad set and allocate an ad set budget. It will then spread that budget among all the ads in the ad set.

[@kaaylab.official]

You gained the subscriber. Straight to the point !! cool

[@LYFEMarketingAtlanta]

Awesome thank you! So glad you found it helpful.

[@SquareballoonCoUk]

This comment reminded me to subscribe, thanks both.

[@xXilluminatus]

Very good video, organized information.

[@LYFEMarketingAtlanta]

Glad it was helpful! Be sure to subscribe if you haven't already!

[@ROCK35377]

Why didn't you click on the A/B test button?

[@LYFEMarketingAtlanta]

Because that's covered in another video, as I mentioned at the end of this one 😉 You can find that video here: kzbin.info/www/bejne/bn3FfpWia5hkb7c

[@SalahX9XGTA]

Very clever!

[@neverquit2470]

Thanks 😊

[@LYFEMarketingAtlanta]

You're welcome!

[@TheHutch907]

Because the resolution is so poor that you can't see the text, excellent presentation, and clear sound, but awful picture quality.

[@LYFEMarketingAtlanta]

Glad you found the video helpful! Picture quality looks perfect on our end. You may want to check your internet connection!

[@aphiatv5508]

@TheHutch907 change the resolution your video is on

[@stewardbartlett5400]

Why are you not clicking the A/B Test above the ad? Isn't duplicating the ad is just making another ad, not A/B testing.

[@LYFEMarketingAtlanta]

You are manually A/B testing this way and therefore have more control over it. Also, as mentioned at the end of the video we already have a separate video that covers how to A/B test using the button on Facebook that you can check out here: kzbin.info/www/bejne/bn3FfpWia5hkb7c