How to Analyze Facebook Ad Results the Right Way!

Facebook Ad Campaigns can be easy to set up but not necessarily easy to optimize, that is why in this video Cedric is going to show us how to analyze and understand our Facebook Ads data so we can get better results from our campaigns.
OUTLINE:
00:00 - Introduction
01:09 - Campaign Objective Overview
02:30 - Adding the Important Numbers
05:25 - Analyzing Data at Campaign Level
06:49 - Ad Set Result Analysis
11:11 - Comparing Ad Set Results (Ads Level)
12:39 - Understanding Frequency Data
14:42 - Ad Analysis
18:52 - Analyzing Frequency at Ad Level
20:08 - Summary and Conclusion
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[@MeasureSchool]

What other metrics do you normally use to analyze your campaigns? Let us know

[@ednacostasouza3678]

Sy

[@ednacostasouza3678]

Ouyiiisyu

[@dphoenixk8486]

Very useful information. He shows the structure of how to analyze data in Facebook campaign results. He starts with campaign level then goes to ad set level and last goes to ad level. Shows the best metrics for traffic and conversion object campaign. Thank you man!

[@boxingtone]

Good thing you clarified the difference between "with pp" and "no pp".

[@Blueeyeda]

This is the video I've been looking for since I was thrown an ads account to analyze, thank you so much!

[@praba.ponnambalam]

One of the most important topics. Cedric just nailed it 👏

[@points558]

More of these! I'd watch even live analyzing sessions, no script, organic thought process

[@patrickhemus8102]

Those are invaluable

[@EmiEmiww]

I'm a newbie here and Cedric explains so well

[@ArzlanGaming]

Great, thanks for the help

[@jackpal7016]

This was a really informative video. Thank you.

[@jameshan2698]

I've been in the ad game for a while and it's surprising how much of a difference something like comment management can make. For instance, a friend suggested Magic Monk, and their approach to leveraging emojis and comments for better engagement is something quite unique. Curious if anyone else has had the same experience?

[@numaniqbal2261]

thanks for showing content

[@numaniqbal2261]

thankyou for the video

[@user-yi3wt7ve6h]

PP.... *chuckles* Kidding aside. Yes, I ran an A and B test and I noticed that the creative side of the ad could mean a lot when getting results.

[@dv123abc]

Hi, great video! Question for you; what are your thoughts on structuring one ad per adset vs multiple ads per adset (when all targeting the same audience)?

[@Jerretube]

Also curious about this one because it's quiet hard to analyze an ad on primary text level...

[@zaralazson2815]

thank you

[@HarmonyWheeler]

I have a limited budget of maybe $300 at most for one, one-month campaign. Wouldn't using an ad-set budget rather than campaign harm my reach, since that would mean I'm essentially stretching maybe $50 per ad set over a month?

[@abrahamsantana1016]

What CPM are you wanting to have in real estate LG objective , (specifically investing)?

[@Lukes3D]

Is there a way to filter Facebook ad reporting by interests?

[@Charsiu]

Im surprised they didn't use dynamic creative - whats the benefit of creating separate ads now? Dynamic creative saves time!

[@esteban20969564]

How do i check the cost pero results of múltiple campaigns at a time? For example, i create 3 campaigns in a month, how do i know the cpr of the 3 toguether?

[@FaisalHourani1]

You need to manually calculate / export to excel and calculate… but I am building an app to help you automate it, want to try it out?

[@colekinerk6997]

Hi Julian, I noticed that the efficacy of my Facebook UTM tracking in Google Analytics has dropped since the Apple ATT updates. I saw a video from a channel called Elevar that said Google Analytics server side tracking for would help improve the accuracy of UTM data. What are you thoughts? Would setting up server side tracking with this issue? Would love to see a video on this topic.

[@MeasureSchool]

yes, it can. But with all tracking it depends. There is no magic pill

[@bungalowjams]

Happy to stand corrected but at 9:44 you mention that the best perfoming adset is the one at the top ($1.57). But from what I can see this is the worst performing adset. Its spent almost $370 resulting in a higher cost per lead. Surely the best perfoming ad set is actually the one at the bottom with a cost per lead of $1.17 and a spend of almost $27 = cheaper leads with a much higher CTR and using only 2 ad creatives?

[@hichamjabari9850]

i wouldnt say its not informative maybe im not in the level yet

[@xplora.campers]

Didn’t really explain how to analysis the data did you. Just a load of waffle 🙃 no actual information just saying either this is good or that’s bad