How to Build a Financial Model for Your Influencer Business

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Күн бұрын

I teach you how to build a financial model for an influencer business (creator-led) showing how to scale and monetize an audience across different platforms with different products.
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Creator businesses (or influencer businesses) are one of the most interesting emerging business models. Traditionally, technology companies would launch a product and then look for an audience. Influencers; however, build the audience first and then launch products later.
Creator businesses can drive incredible revenues and can be monetized in a huge variety of ways. They can advertise like media businesses, sell products like eCommerce stores, build exclusive communities on subscriptions, etc.
Given the tailwinds in the creator economy, in 2022 many venture capital funds raised money to invest exclusively in creator businesses, usually on some kind of income-sharing agreement (ISA). Some of the funds negotiate a % of income over 3 years, and some do as long as 30. Creators are an emerging asset class but some investors believe that the biggest brands in the future will be people, not companies.
A VC named Slow Ventures launched the first creator fund in 2021 (and many more soon followed), you can read more about their investment thesis on their website: creatorfund.co/
In this video, I build a financial model for a creator building a community on KZbin and then launching new products and communities across additional platforms to monetize their audience.
Sections:
0:17 overview of influencer/creator business model
1:04 unique characteristics and tailwinds of influencer businesses
4:50 forecast model for scaling KZbin channel & adsense revenue
20:34 monetizing audience through a subscription-based community
30:13 monetizing audience through merchandise sales
37:00 influencer sponsorship revenue forecast
43:41 forecast for building email list (and importance of doing this)
50:00 other monetization possibilities for influencers
51:19 building the full income statement & summary KPIs
By the end of this video, you’ll have a much better understanding of the revenue, cost, and profitability dynamics of influencer businesses - I guarantee it.
If you have questions - leave a comment below and I'll try to help. Cheers!
#influencerbusinessmodel #creatorfinancialmodel

Пікірлер: 16

@eric_andrews Жыл бұрын

Questions? Let me know in the comments happy to discuss. 🚀Also, if you want to learn which finance frameworks the top 1% of founders use to scale their startups to massive outcomes, have a look at this ⇒ www.ericandrewsstartups.com/financeforstartups

@anthonydavis2631 2 жыл бұрын

Can you do this for a Lead Generation business? A business who generates leads online and then sells them to other businesses on a per call or per lead basis.

@eric_andrews 2 жыл бұрын

This is an interesting idea, do you have any more specifics?

@anthonydavis2631 2 жыл бұрын

@@eric_andrews What information are you looking for or need? Usually these types of business use Paid marketing (some use SEO) to drive traffic to a webpage of some sort. This page usually directs people to either fill out a form (lead) or call a number (lead) and then these companies sell that contact to other businesses. This can be in the form of a network that you sell the lead or call to or you form relationships with businesses (such as a plumber) that buy the leads on Pay per lead basis, a rev share basis, or a combination.