How To Build The Best eBay Store in 2024!

[@Antiqueexcavator]

I, too, am an eBay seller with tens of thousands of sales bringing in seven figures. Ryan and his wife are the real deal. He’s a gifted seller and teacher.

[@RALLIROOTS]

Thank you, that means a lot. Happy selling!

[@michelleshafto4141]

If they're telling you their gross sales isn't it pretty easy to figure out their approximate net sales?

[@RockCity1111]

This is just what I needed. I sold 4300 in my 1st 26 days and now I'm hooked. I started off in jewelry. Vintage Jewelry is hot !! 🔥

[@txsilentknight]

You sound like a bot or someone that doesn't bring in seven figures. It's a weird way to start a random comment that has nothing to do with that

[@ElmoBug]

I have wanted to start ebay for so long - been on Posh 4 years. I've been waiting for you to start videos like this again so I can learn the best way to get my store going! Ebay is very different than Posh. Please keep making "How-To" videos! Thank You!!

[@Antiqueexcavator]

I like what you said about charging shipping. You taught an old dog a new trick!

[@pamprier4710]

Thanks, Ryan. As a relatively new reseller, it's a relief to know that I'm doing many things the RIGHT way.

[@NescoPicker]

Its nice to see videos to show us newbees how to make better sales, best ways of shipping orders,etc. It helps us out alot! Great video

[@TheRobq7]

You should do like a weekly or monthly video of this type. I have an older store that I would be willing to offer up even if it was a brutal evaluation

[@EZ2Follow]

I like to charge for shipping because if I have to do promotional mark down sales, it will be only on the cost of the item and my shipping price will not be affected by markdown sale. On the other hand if you build in the cost of shipping into item price and start doing mark down sales of 30-50% then essentially you are paying for shipping out of your pocket. Hope that makes sense.

[@RALLIROOTS]

It does but I’d you price your items with room to do that it’s the same difference

[@boogerhooks]

I do the same on my store. If an item hasn't sold in a couple months it goes to markdown sale.

[@mm-jz6tk]

How do you know what the shipping is going to be. I see the estimate,do I just add the highest price to the listing price?

[@EZ2Follow]

@@mm-jz6tk I normally calculate shipping for worst case scenario. I am in CA and my shipping is calculated assuming the buyer is farthest from me ( NJ or NYC etc). I also have excluded certain areas from shipping like Hawaii and US protected areas like Guam etc. Shipping prices normally depend on weight and size of the package. USPS is great for anything less than 2 lbs. UPS and FedEx work great for anything more than 5 lbs. If a box is 12x12x12 and weight less than 5 lbs, I normally have a flat rate of $14.99. If weight is 5-10 lbs, I use flat rate of $16.99 If weight is more than 10 lbs, I use $24.5. These so far work for me.

[@capfantasy]

I liked this and would like to see more. There is always something that needs adjusting and something you just don't know it. I like your explanations too. Keep it up!

[@ccclfinds]

Thank you for taking the time to do this. It's giving me a lot to think about with how I run my store.

[@voodoopat5518]

We are fairly new resellers, and this video has a lot of useful information. I agree that offering free shipping may be a good idea for high price items, but it also depends on where you live. We live in South Carolina, so there is a big price difference when we ship something to the West Coast. And we seem to have a lot buyers from CA. The variance in shipping, to us, makes it not worth it to offer free shipping on most items. We would rather offer a slightly lower price than other sold comps, and charge for shipping.

[@sidneywallace406]

I'm in South Carolina also and I feel your pain. Shipping to Guam is even worse. Lost money on 1 of the 2 items I sent there.

[@Elleon12]

I agree pictures are everything. I have bought poorly photographed items before on ebay and listed them with better photos for profit lol

[@MichaelCordonnier-r5r]

Ryan, Hello from Oregon…… Just wanted to take a minute to let you know how much I appreciate all the tips you pack into your videos. I try to apply them to my new eBay business every chance I get. Just recently I ordered my shoe boxes from USPS because of a video I just watched had that tip. I have really applied the buying smart technic to see what the sell through rate is. And I really had a fundamental change in my pricing by “setting it low and letting it go. My first full week at this I just hit $996 which I honestly never thought I would see but I am figuring this out. My favorite thing right now is opening my eBay account and finding I have a new sell and then how fast I can get it scanned in for shipping. On Saturday I actually had 3 items sell so it was a big day for me very exciting because I can see how this can take off. Gotta keep this as short as I can. My pile of death is like 10 ft high right now so between homeschooling my 7 yo and that I really find zero free time left in my day. Once again thanks for your awesome tip filled videos! Mike in Oregon Adrift Thrift😊

[@RALLIROOTS]

Sounds like you're doing an amazing job! Keep up the great work Mike, that's awesome to hear!

[@susanunderwood4357]

Great video I listened while on my way to work. I used to sell on ebay 15 years ago. I'm a little rusty but with your help I feel I am on my way to a successful store. Thank you !

[@jessicarobertson84]

I only sell on Posh and don't plan to sell on eBay, but I watched the whole video! Your teachy content is top tier!

[@RALLIROOTS]

Awesome! Thank you! 😊♥️

[@KimsKloset2022]

Thank You for taking time to make this video as it was very informative and helpful. Appreciate you!

[@Me-ew8uh]

If anyone does a lot of clothing and measurements......I recommend printing out a blueprint of each type of clothing you sell, with the measurements arrows........I printed front and back so I didn't have like 10 sheets.......Then laminate each one. Then buy a magic marker to fill in the measurements on your laminated sheet. Then take a quick picture, and erase the measurements. Then you can use the blue print for each different item. Very useful when I did a lot of clothing.

[@RALLIROOTS]

Great idea!

[@Annalorraine67]

I’ve been watching you for seven years guys rock lo❤ your pomegranate

[@Annalorraine67]

On my cents I put one through 12 on which month I list the item

[@natashaoilar7705]

Incredibly helpful video! I am a new eBay seller and your tips are so appreciated. Keep these videos coming please.

[@RALLIROOTS]

Thank you! Will do!

[@paranormalspirittrackers5745]

Thank you for taking the time to share your knowledge! Truly appreciated.

[@RALLIROOTS]

Glad it was helpful!

[@nicoleseal7038]

. I sold some birks today and listed today. Mine were a bigger size I’m surprised they sold so fast. I always list them for $80 if they’re in really good shape. I accepted $73. I’m looking forward to watching y’all’s videos. I love learning new items to pick up.

[@destryholmes3877]

Hello, thank you for all the great information. I have been selling on and off on eBay for about 10 years but in the last two years I got serious and have sold 1.5K items, the items I sell are low cost and require boxed packaging as opposed to bags/envelopes. I decided on the majority of my listings to charge shipping but at a set rate, buyers will pay the same amount no matter the location, I have learned that the majority of shipping cost is covered, sometimes it can cost more when shipping to California, Oregon, Washington since I am in Atlanta area. I also on the other hand ship for free on items that are higher selling amounts.

[@Retro-2-now]

I sell mostly T Shirts on eBay (started around January) I do charge shipping on the majority of my shirts, but my shirts are normally significantly lower than others. I also go with the lowest shipping price on everything. Most of my shirts, I put in as 8oz in a 13x11x1 poly bag. That way it gives the customer the lowest shipping (most of my shirts are under $20) any tee that is $40 and up, it’s always free shipping

[@schnitzelschnizel9448]

I would do that shipping and handling thing, too! I agree.

[@robertheath9606]

Ryan, ever consider hosting a class? I live fairly close, have seriously considered opening an ebay store and would be an absolute sponge if you were to say invite 10 people for a once a week meet up. You could absolutely charge and Im positive you would have plenty of takers

[@RALLIROOTS]

We have yes :) we will probably offer that once our house build is finished

[@Shedlight420]

Thank you for sharing.

[@TheOKkittyfarm]

Excellent concise loads of information. Thank you!

[@angrydadgaming148]

The little tips you were giving was actually helpful and was my first time even hearing it. I want to get to a better place someday so I'm trying to get all the help I can get. I will definitely be watching more of your videos

[@AmarAndLayan]

I really appreciate the efforts that you put in to your videos, I have learned a lot from you, photos, prices and many many things, I run an Ebay store and I have ranked up because of your videos, Thank you Ryan. :)

[@dave2431]

I've been watching a few resellers for a couple years now. And saw you on a collaborative interview a month ago. I also resell. I've already watched this video 2 times. You brought up some awesome insights that I look for and that I will incorporate. If you make more of these I will watch them. Thanks for putting this out there.

[@krisk4513]

Good video! I think in a prior video you or your wife stated that you include the shipping fee in your sales price. Saying that because it's not like you guys are just loosely saying don't sweat the shipping, but rather consider it as you determine your item price.

[@vasikzitko2845]

hey man, would you do video on tips: what ebay likes(tags,product names, listing types, pictures) thanks. great video btw

[@schnitzelschnizel9448]

Thank you!

[@ee5116]

Thank you for the great video. Long time subscriber from Sweden. Im 2 months in selling full time on our Swedish version of "ebay". Wish we had more features on our platform. Keep up the good work!

[@boogerhooks]

Good job Ryan. Lots of good tips here.

[@brendapadua3946]

If you add the shipping into your asking price, 1) do you find that you are significantly higher than other listings and would that be a turn off? 2) Does that affect your ability to accept offers or negotiate without taking a big hit on your net profit?

[@hiphiprenae]

Oh please review my store! I would be interested in finding out where I can grow!

[@hycinth5371]

Wow this is really helpful 😊

[@babaracuda3747]

Thanks, for all the Tipps! Best regards from Germany❤❤

[@TylerJFarnsworth]

Don't be afraid to put 30 day, free returns on your listings! I've been selling on eBay for 7 years and I've only had a handful of returns and of those, I've only had an issue with 1 (the buyer sent back a different set of books than they had purchased but eBay thankfully resolved the issue).

[@onlyluvisreal6691]

To be fair, it definitely depends on what you are selling.

[@boogerhooks]

Been selling on ebay for 25 years. I've had buyers return everything from empty packaging, damaged and modified items, small parts stolen, writing on packaging, empty packages returned... I just stopped accepting returns completely

[@bradleypalmerpalmer2416]

Thank you for videos like this.

[@ToyAddict]

I don't like to use NWT a lot of buyers aren't going to know what that means. I put NEW instead and make sure to show tags in the first picture, if I think it's a selling point.

[@RALLIROOTS]

Great tip

[@brandonpowers3410]

Hey man!! 1st time seeing ur vids..have a huge nice eclectic collection of items(100's)... been gearing up to get ebay going. Randomly sold few things in past but wife's looking to make it full time store for herself. Been researching a lot and found this video the MOST valuable yet. Thank you and God Bless!!

[@ToyAddict]

If you can't afford the photo paper, I buy matte foam boards from the dollar tree. They won't reflect the light and leave you with a nice white background.

[@shawna2474]

I bought a white shower curtain. Probably not the best thing but it does work. Appreciate everyone sharing!!!

[@homermunoz5069]

I always learn something important from your videos. Thanks Ryan!

[@hypnosprojecthq3519]

The "white background" for SEO formulas have changed. White still works absolutely fine, though it has been stated that as long as the picture is clean, high quality, and doesnt have extraneous stuff in the background, that will appear equally as high in both eBay and Google shopping SERPs. I will agree though that some of the images you said didnt look good not being in white backgrounds were busy, not well lit, or not squared out all of which are important.

[@RALLIROOTS]

Nice nice :)

[@janicemurphy5177]

The reason for the white background so it show up on google

[@hypnosprojecthq3519]

@@janicemurphy5177 That used to be correct but also is not necessary any longer to show up in Google SERPs as posted in my original comment. Google's algorithm's are constantly changing, and their image and merchant center formulas accept non-white backgrounds and show them just as often as white backgrounds if the image quality is good.

[@RALLIROOTS]

@@hypnosprojecthq3519not saying you’re wrong but coming from someone who ran an SEO company for years, do you have a link that shows that updated information from google?

[@thomashanisch4661]

@@RALLIROOTSGreat video! eBay stated in one or their recent podcasts that they no longer prioritise listings with white backgrounds, and google shopping also now accepts varied background types/colours. Backing up this comment. I don’t have any reports or anything on this, just repeating what eBay has claimed. Personally, I still use all white as it looks more professional.

[@scanman265]

Great info. I’m going to implement some of your suggestions

[@RALLIROOTS]

Glad it was helpful!

[@RomancingJoe]

Awesome video! Just started selling. Much to revise ! Thanks much and God bless ❤️ (yes belongs here lmbo)

[@CharlieUnthank]

Thanks I try to learn something every day pertaining to eBay, I leaned several things from your video, you are much appreciated Ryan.

[@RALLIROOTS]

Great to hear!

[@marcellaabel-curtis1150]

Thank you for this. Very helpful! 🤗

[@RALLIROOTS]

Glad it was helpful!

[@papagiles341]

Hey rally so I see you talk about the return policy a lot I am a top rated eBay seller been doing this for awhile now! 10+ years I have 1400 items up plus I used to have free returns I mainly just sell clothing I found that I get alot of people who abuse the buyer protection and it’s a nightmare! Most of my returns always come from California or New York I have no idea why lol. But I changed mine to no returns and now I’m able to decline returns when it’s a remorse reason a lot of buyers though have learned that they can select different reasons and eBay will force the return returns are never easy definitely when it’s just a stupid reason but I like your input on this. I may try it again it’s one of the hardest things I’m dealing with right now

[@tradergirl7067]

I've have a no return policy for 15 years.. and I never get any return requests.. and still have 100% feedback..

[@pookieplans2230]

Great feedback, Ryan! I’ve always been afraid of getting scammed if I offer returns, so it’s good to hear that you guys have a very low % of returns.

[@rick9705]

We're a year in, we haven't had a scam attempt since the first couple months, sold hundreds of items with no issues. Main problem is women's clothing "doesn't fit" returns because they don't read or look at the 10-20 pictures you take including measurements. The last one I got back had a hole small hole in it but I didn't have a zoomed in enough picture to prove it so tossed the new with tag item in the trash... then I've had a jersey returned covered in pet hair and perfume... there's just nothing you can do. Some people are just trash. Leave them a bad review or withhold their return and get a bad feedback only hurts you. They don't care.

[@boogerhooks]

Returns are a small percentage of sales, but they're a huge waste of time. I've had everything from items returned in different model packaging, returned used, returned damaged, broken open in the mail and received empty box, people writing notes to themselves on packaging of new items... All this and my listings are "No Returns."

[@brandigrogan3652]

Just started selling on eBay 🎉

[@TheInvisibleOne1026]

Hell 14 day returns aren’t even an option for me, only 30 and 60 day for me on eBay

[@showtimesynergy87]

This was an amazing and very helpful video! thank you so much!

[@RALLIROOTS]

Glad it was helpful!

[@gat2asp919]

Free returns also covers you for %50 of the return.

[@jjwm1970]

So, the first 2 people I watched on KZbin for reselling were you and Rockstar. And it is just amazing how different each one of you are. You say put title in listing he says don't. You say fill out specifications he says just fill out required. I know it is what works for you but wow.

[@xokayb7l2]

That guy is a con man. I met him 10 years ago and he is super shady.

[@RALLIROOTS]

Different strokes for different folks :)

[@shawna2474]

Great video. But hard to not charge shipping when your item is like 10-20 dollars

[@RALLIROOTS]

Just add it in, if something is $10 + $5 shipping list for $14.95 free shipping

[@shawna2474]

Thank you. I am doing EBay to help with cost of raising 2 boys as a single parent. Cost has gotten so high for sports and food!

[@RALLIROOTS]

@@shawna2474 omg totally understand yeah, I come from a family of 4 boys and we definitely struggled but they'll remember your hard work in the future :) thank you for being a good person

[@rebelletoujours1823]

Thanks for the video! There is a lot of useful information and advice!

[@RALLIROOTS]

Glad it was helpful!

[@russellsgunsandgear]

Great advice, some really helpful tips here! Do you have advice for “mystery” boxes? Any in particular that are not scams? Thanks again for your insights!

[@rachdeer]

This was a really helpful video, Ryan! Thank you.

[@RALLIROOTS]

Very welcome!

[@laylajones6073]

You did a great job 👍 it really helps me to know these things before I get started to sell, thank you

[@RALLIROOTS]

Glad it was helpful!

[@exploringgodscountry]

I've sold hundreds (thousands?) of items on eBay since the year 2000. It's always been a part of just cleaning up stuff. A little of products I made my self. However, I think it's time I need to create a more serious store... I'd prefer to own my own website but think I should probably quick setup a store on eBay, make some money then transition to my own website. Perhaps put ads in the shipments to advertise a website and give a small discount versus eBay. Just kind of froze up not having done anything yet... but my day job as a Real Estate Broker isn't paying the bills right now so I really need to get something going.

[@susancousins8766]

This has been very interesting and informative to me. I have been holding back from selling anything. With this video I will definitely use these tips. Thank you so much for your advice and time you put into this post. Keep making them it helps for sure. Question: When selling to other countries for example- UK , London what would you do for shipping and returning? The cost is outrageous there. Thanks Ryan

[@RALLIROOTS]

Glad it was helpful! We use the ebay international shipping option where we just ship to a forwarding address and eBay handles the rest. It was called the global shipping program in the past

[@haq786786]

Subscribed !! You are wonderful 🙏🏻🌷

[@rexfest]

whats the difference between having a store and just being a seller? is there a difference aside from volume? such as signing up for a business account on ebay or something?

[@bartermania]

Nice work you guys ✌️☘️

[@paullatta]

Good, solid tips. Time to implement.

[@RALLIROOTS]

Glad it was helpful!

[@michealsizemore1]

Very good video. Thanks for posting.

[@joepinkston6842]

Why did retro kid flips items sold go from 1.5k to 1.4k items sold? Something odd going on in the background there.

[@TexMexNCo]

Great info :) Thank you!

[@8055boss8055]

I have mentioned using white background many times because that was what google search liked. Lately people have said that ebay has mentioned that the white background is not needed anymore. Not 100% positive just relaying what others have said.

[@RALLIROOTS]

For sure, still what google likes for search

[@debbieporter1513]

Thanks for the great tips, and thanks for sharing

[@gat2asp919]

Also buyers can force all returns and eBay will side with the buyer every time. Accepting returns gives you the opportunity to only refund 50% of the sale

[@2022newleaves]

What's going on everybody?" Isn't that what cha ching king always says? Is it just coincidence? I just started listening to you a few days ago.

[@siiiip2418]

Opinions on putting a board or written out measurements in photos vs. a clear photo showing measurements with a yard stick?

[@RALLIROOTS]

Both are fine, we prefer the board

[@nicoleseal7038]

Great info!

[@MLACREATIONS30]

Great information. Thanks.

[@chazers-79]

so in that 3rd pic of that 650 tshirt...umm there r several nice sized holes to the left by the arrow to scroll to next pic....yeah ooopppsss!!!!

[@youaregodspursuit]

An astute buyer knows that there is no such thing as "free" shipping. The cost to get a product to the buyer is always built in regardless of the point of purchase. However, it is like the pricing at $9.47 as opposed top $10.00 is a psyco trick to draw the buyer to think there is an actual appreciable savings. And yes, free 30 day returns is a enducement. ment.

[@jackeeschwartz7647]

I'm curious...does the algorithm search abbreviations like Vtg or EUC or NWOT...etc?

[@RALLIROOTS]

It does! yea :)

[@SpeedJouster]

Thanks for the great content. When you are using flipwise, what monetary amount do you enter when you sell a personal item? Do you put what you actually paid for it if you can remember or do you put something different since you don't have to pay taxes on your personal items (I think)?

[@virtuousgoods5897]

So awesome! Ryan is an eBay knowledge wizard. I agree with those perfect critiques lol. I so very welcome Ryan and anyone else to critique my store in the future, called VirtuousGoods.

[@user-fc8zd7rn9z]

I didn’t even know I could categorize

[@Amandahugginkizz]

I know equally as many high rated big resellers who dont do free returns or free shipping (golden state reseller being one)

[@stepheninsalaco3964]

Great video very informative!

[@RALLIROOTS]

Glad it was helpful!

[@Biscaynedave]

i thought i read somewhere that free shipping puts your item higher up in the search results, is that true ?

[@getmorecontent.]

Good stuff dude😅 subbed

[@RALLIROOTS]

Thanks for the sub!

[@Ellentrexler62]

Thanks

[@tristanmelendez3820]

Everytime I offer free shipping it just feels like I’m losing money. Any advice on what I’m doing wrong?

[@The_Darling_Dabbler]

Great Video!

[@kathiragsdale5]

Great job on video I have a light box and is my Iphone 13 to take the photos but they turn out dark any ideas?

[@RALLIROOTS]

If you tap the screen on the iPhone and scroll up it’ll increase the brightness

[@KB__________]

So my fear is especially with used electronics, which I thoroughly test is it could be used for 30 days, broken and sent back. Your thoughts? Will eBay stand behind you in this situation? Thx Enjoyed your tips

[@robinvanvalkenburgh5982]

Hi Ryan, I love this video. Thanks for all the great tips. Do you offer free international shipping too?

[@RALLIROOTS]

Yes we do :) just via the global shipping program tho, so we’re only paying for domestic shipping

[@MarilynWright-Wharry]

Hi I have been listening to your KZbin all winter.. I have been selling on Etsy for a few years. I decided to sell on eBay for a number of reasons. So I am home now, I was in Florida anyhow I opened ebay have been suspended now twice.. what am I doing wrong. I guess I should just give up. I enjoy your stuff so much you should come to NY in May For Lucky Flea at the Lake House so I could follow you guys around, as you find such cool stuff:)

[@xanobio]

Thank you so much, this video is really helpful and I will definitely be implementing it for my store! One question, how do you guys handle returns if someone used the item and damaged it to a point where the value is significantly lower than when you sold it? Thanks for the video, you guys rock!

[@RALLIROOTS]

With something like that ebay allows a partial refund

[@wolfmansgoodies]

Awesome video

[@CharlieUnthank]

Thank for sharing,

[@SayBrieCheese]

Free returns means the seller pays for the return shipping as well?

[@RALLIROOTS]

That’s correct

[@shelleysue4488]

So I have been selling on eBay since April of this year and I don’t have a store meaning I don’t pay for a store I just sell stuff and I am under the selling limits well under currently but I keep creeping up… Is everything that you recommended today able to be done by someone who does not have a store yet?

[@RALLIROOTS]

Totally, yes :)

[@justme4016]

ABout returns I hear a LOT of sellers talkign about buyers USING/RENTING their items for 30 days then returning them like with Amazon I am to little to be able to afford that... Also as far as shipping ... with me I look at it if the buyer opens a return then you lose out on shipping and had to pay shipping both ways which you cannot get refunded...also how does that work for writing off for taxes?