How to Build Your Brand: Be Authentic | American Beauty Star

The key to building a successful brand is being authentic! Celebrity MUA, Sir John, and judge Leah Wyar, weigh in on Lucy Garland's winning look from episode 10.

[@dennihughes4124]

“Lucy won this competition” 🤔

[@DrewLnz]

Yes lmao i think she spoiled it

[@JazDelilah]

I think she just means the challenge? She won this challenge

[@dennihughes4124]

Jaz Delilah I know they just worded it very strange..

[@user-ys7jj8cd7x]

The final look should be in a vogue magazine

[@rafaelsirens4387]

If Lucy didn’t win this whole season, I’m gonna flip

[@netajones2098]

This is why I've been following Lucy's work for a few years now, she always keeps it interesting. 💛 She is so talented and her looks always inspire me in some way with my own personal makeup looks, even just my day to day looks. Adore this young lady, I see a very bright and interesting future ahead for her. 😊 And it's awesome that Lucy's look here even inspired Sir John.

[@eduardomanrique400]

That one dislike is brittney lol

[@zoeycrawford9368]

Eduardo Manrique HAHA really? I don’t see how anyone could not like this look

[@martinbehiga8849]

THIS IS WHAT LUCY DO

[@luisangelvazquez1030]

LUCY BETTER WIN

[@HunterJarvis]

She is the only competitor. Lucy is that chick and she has been for YEARS period!!!!! Her drag race recreations are iconicccccc

[@leytonjackson9900]

Congrats lucy. Well deserved sis!

[@isabellamills238]

I literally love Lucy so much

[@helenareiscorrea144]

Damnnnnnn Sir John had so many good things to say about her. Lucyyy better put this video in her resumé lol

[@cutekinoko_]

Win this thing Lucy ! 😻😻😻

[@grace83996]

Fuck YES Lucy , this makes me so happy

[@danielakinns]

How is there not one makeup artist as a judge. Thank you next

[@DrewLnz]

The black guy is beyonce’s makeup artists...

[@danielakinns]

Drew sir John doesn’t judge.

[@michaj6952]

I hope she wins 🥰

[@marci3427]

I love Lucy!

[@laurenhazlett6327]

Lucy better win!

[@courtneymae1095]

Paws up for Lucy 💕💕💕💕

[@kianahumphrey4556]

I love herrrr😍😍😍

[@RoseMakeUpArtist]

Lucy is just always a badass

[@max_ammo_]

YAAAAAAAS LUCY

[@marylundy7552]

How can someone that copies someone else work win. She should have been sent home when she sent them 3 women out with the painted faces. Copying someone else's work trying to say it's yours and it's fresh is wrong. I thought Axel should have won his look was real. Her look was fairy tale. Who lives in a fairy tale. Will she paint all her clients face white, blue, green, or yellow. That just shows she can't do makeup. Cause she got to put the people in a mask. Can she actually do makeup on normal skin. People want good makeup to show their face not covered with paint. Where will she send her clients to the circus. Axel should have won that. He's a great makeup artist. I said he's a great makeup artist.

[@aysegonen5839]

chill out