How To Choose The Perfect Match Type In Google Ads (Full Guide)

Welcome to our comprehensive guide on Google Ads Match Types! 🚀 In this video, we break down everything you need to know about match types in Google Ads, helping you optimize your ad campaigns for better performance and ROI.
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🔍 Whether you're a beginner or looking to refine your Google Ads strategy, this guide will provide valuable insights and practical tips to maximize your ad reach and effectiveness.

[@adamlubenow]

good content, thank you. I've been having fun as a newbie to Google Ads. Setting up multiple targeted campaigns with broad match keywords and staying on top of it all day long to add exact match words and add negative words (from search term insights)...thinking that I'm getting things dialed in. But after about a week I'm starting to think that the broad match strategy is an expensive waste of time that seems to be never ending. My concern is that words that I don't want to appear for are costing me hundreds of dollars per day. This seems very inefficient, and my biggest concern is that i don't believe there will ever come a time that I will "negative" all of these words out. I'm considering revamping all of my campaigns to exact match for this reason. Today I literally spent $500 on nothing...one keyword cost me $109...another $50...these are just two examples.

[@10times_better]

YOU ARE MY FAVORITE!

[@youssafidmachiche7789]

Thank you very much ❤ you helped me a lot 🎉🎉 and I want to ask you about sales tracking in Google Ads does it have an impact on CPC My friend told me that if Google Ads knew that you were winning, they would upload a CPC, is that right?

[@TonyMontana-bg6hm]

Some apparently declare phrase match keywords r dead...whats your take on it? Do you still recommend for google ads beginners to start with phrase and exact match? Thanks

[@Silvergold7]

Hey question. Do you know how to create a google ads account without entering any billing/payment Info. I want to use the keyword planner and test it out before I commit fully. Is there a way to do this?

[@amko8957]

You need to insert your billing/payment info and create directly your first campaign. After that just pause your camapign (no money will be spent in few minutes) and then you can use the keyword planner.

[@Silvergold7]

@@amko8957 Got it. thank you.

[@erenkilicaslan2807]

I'm on the side of "phrase match" is dead. First of all, "phrase match" definitely works very close to "broad match". You already see this when you set up a campaign with a phrase match word and check your campaign the next morning. "Phrase match" was very effective in the past years, but unfortunately Google killed it long ago.

[@ManiGarg21]

Thanks for sharing this. What campaign structure do you prefer then? A) Exact Match keywords in tightly themed Adgroups B) Combination of majorly Exact Match and 1-2 broad match keywords in each tighly themed ad group (some Google Ads experts like Aaron Young are recommending this strategy now) C) Combination of Exact Match and Phrase Match keywords in tighly themed adgroups (and strictly no use of broad match). I am asking this question because the phrase match use to work well for my campaigns in health & beauty niche but now I see a drastic drop in lead quality using the same strategy. So I need to change my strategy and your guidance will be much appeciated.