How to Convert Instagram Followers into Paying Photography Clients

[@Joymichelle]

Do you have a current insta strategy for your photography biz??

[@christinesmall9559]

So happy to see you back at making fabulous videos! I love your tip about posting the right content. When you said that by trying to serve everyone you end up serving no one...SO TRUE!!

[@gaylajarvis1245]

I truly enjoy your videos, your great at what you do but the fact that you help others is amazing thanks!

[@amandahulse4745]

Thank you sharing your thoughts! Engaging with the client is our biggest social media struggle - what to say; how much info to provide (particularly pricing); how to get them to the next level (call, face-to-face, etc.). I'm looking forward to the rest of the series!

[@elliecoxe5636]

These tips are so practical, thank you!! Glad you're back :) can't wait to hear more

[@Joymichelle]

Thanks Ellie!!

[@sarahbotta6218]

Welcome back and congratulations on your daughter! I'm excited to view your weekly videos again. I always find them so inspiring and make me want to continue being the best business I can be. Your Tip #2 is something I struggle with. I photograph engagements, weddings, as well as newborns and milestones. It seems to work since couples get married then come back to me for newborn and milestone sessions of their kids but should I not blog those sessions? I blog weddings and engagements on Wednesdays and newborns/ milestones on Friday's. I always struggle if I should blog newborns. I do have 2 different Instagrams so the bride isn't confused. A whole new website for newborns and milestones seems a tad overboard? HELP!

[@yeseniagarcia6771]

Hi there congratulations on your baby! Happy your back

[@Joymichelle]

Thanks so much!!!

[@MaerysYT]

YAY! So glad to see you again on YT Joy :D

[@amgleaveable]

This is such a useful topic! I loved your insight especially on not confusing clients

[@Joymichelle]

Thanks!

[@lenspassions]

Nice to see you after long time time, congrats for a baby, God bless her

[@jacque5181]

Joy!!! Seriously these are amazing tips! They are so valuable! Thank you so much for sharing such good information!!! Love the Build Trust tip it's so important.

[@Joymichelle]

Yes trust is so key!! And applies to all marketing 🙌🏼

[@michellegonzalez2931]

Omg! I was just watching one of your older videos and then you just uploaded one! 😍😍

[@Joymichelle]

aw yay!! so excited to be back!! thanks for watching

[@MonroesArtStudio]

I loved this. Although I've been doing photog work for a while sometimes it's good to brush up on guidance. My big issue with IG is curating my gallery and getting noticed by clients. I do okay, but I feel something is lacking a bit and I could use some boost

[@Joymichelle]

Ah, definitely check out the rest my 3 Instagram specific videos - I think those will help You! I also have a video coming on content creation in general and how to think about growth online :)

[@MonroesArtStudio]

@@Joymichelle I do believe I watched one before. I shall find the others

[@teddybearphotography9749]

Congrats on the baby!

[@Joymichelle]

Thank you!!

[@PklPankkaraLarrea]

Yes!!! i needed a fix of Joy! jajaja Love your videos they inspire me so much for creating my own youtube channel

[@jedi_mario]

I am so happy to see you!!

[@Joymichelle]

Thanks!! =D excited to be back!!

[@derekblanchard986]

Hello, Joy great video! I use Instagram but not on a consistent basis. Your video reminded me that I need to get back on posting. I use Planoly to schedule posts in advance. I plan to set up a month's worth of content to post every day. I was wondering if I should set up content to post every day or try and post multiple times a day. I also worry about coming up with the content and the Keywords. I am looking forward to watching your next video. Thank you for sharing your expertise!

[@anjugurung1991]

Welcome back Joy! I am trying to build up my portfolio but still in the stage where i am not sure what kind of photography I want. No idea how to build my Instagram. Mine is all over the place. Could you please make a video from basic about Instagram for business if you ever have time. Thanks .

[@Joymichelle]

Hey thanks so much!! What kinds of questions do you have or things you’d like me to cover in that video?

[@prestonchristman5763]

I love love love Shooting so many different things. I think the biggest challenge is to narrow my brand down to just Weddings. It is scary. :( Do you have a tip on how and where I can even begin!?

[@Joymichelle]

Definitely not easy. If you only had 1 day a week to shoot, and you were going to make the same money either way, what's the 1 type of event/subject you would want to photograph? That's how you know.

[@MichelleCoxPhotography]

GREAT tips and welcome back! I try to get my instagram to be awesome but I just dont get the engagement that I want! : /

[@Joymichelle]

Thank you 😘 Have you played around with stories for boosting engagement?

[@KarolinaLym]

Michelle Cox Photography I have your same problem

[@martynanysk472]

Thank you for sharing this strategy :-).

[@Joymichelle]

You’re welcome!

[@DanielleLi]

Congratulations on becoming a mom! X

[@Joymichelle]

Thank you!!! 🥰

[@christinacooperfilm]

I'm still learning how IG works. I feel like I have no clue. Some say to use hashtags.. others say not to. I've done both. When I used hashtags, I did recieve "likes".. but when I didn't of my 140 followers I only got like 2 "likes". I know I shouldn't be hung up on this.. but it makes me wonder, does anyone see it? Should I hang up the IG and only post on my website? Idk what to do. 🤷🏻‍♀️

[@thesandrathe]

What If I do wedding, family and portrait photos? I really like all of it, and can't choose one thing. I'm passionate photographer

[@Joymichelle]

Oh check out my multi genre video! You absolutely can do more than 1 type of photography 🙌

[@reginabowe5132]

I totally get what you’re saying, but most of my income comes from Seniors and weddings are starting to increase. Should I have two accounts? I know I need to be consistent. Any help would be much appreciated! Thank you. 😊🙏🏼

[@Joymichelle]

I don't think you should separate accounts for this because the work is similar enough to market to both

[@ForJoyTV]

I would love to work with brides but my IG is all over the place. Should I create a new IG for weddings only?

[@Joymichelle]

How much following and engagement do you have on your current page?

[@ForJoyTV]

Joy Michelle Photography I have about 330 followers that it’s taken a year to achieve and I’d say I get about 5 comments max on my photos... but not from ideal clients. My likes range from 20-50 per photo. I’d say I get about 1 inquiry every 3-4 months 😕

[@Noealz]

At the moment I just occasionally sell prints here or there, really dont want to appear spammy :(

[@Joymichelle]

I totally get that. I agree that's a good thing to avoid. There are lots of authentic ways you can feature and showcase your prints and your work without pushing the actual sale. That's why I love content marketing. consider educating your viewers with the benefits and uses of prints in their home instead of pushing a direct sale

[@kainatarif_]

Hi, I want to ask a question. I'm a Wedding Photographer & I've done few weddings and given them watermarked images and got no complaint but recently a client gave feedback, they liked my work but asked about watermark. Now I'm confused for other events, to give watermarked images or not? Please help ASAP!

[@Joymichelle]

To vendors or paying clients? My paying clients get unwatermarked images

[@kainatarif_]

@@Joymichelle Paying clients. Thank you for the reply!

[@crollinsphoto]

I live in an area where we have to almost be masters of all photography genres, thus posting weddings, headshots, maternity, etc because you cannot focus on one or two things and get any money. Not enough people here to specialize so we have to do it all, thus have to post it all. I have 191 followers and no one iteracts no matter my ads or posts. A friend of mine is a better photographer than I am and only interaction he and his wife gets are family: No clients. So this is a very hard area and so far your tidbits of info doesn't work here. He closed his studio after 15 years and now works out of his house like I do. Last year I had only 3 weddings and him 1. This year we both have none and I haven't shot since March. Tough market here.

[@Joymichelle]

What area do you live in?

[@daniellekennedy2707]

It seems no matter what hashtags I try, I just get other photographers interacting with my content. While I appreciate that, I really want to figure out how to get potential clients looking at my content.

[@Joymichelle]

What hashtags are you using? who is your target client? Hashtags are great - but try not to get too hung up on them. Be more focused on what VALUE you are posting into the world that would make that ideal client want to follow and engage

[@daniellekennedy2707]

Joy Michelle Photography I try to use a lot of location hashtags. So for me things like #tulsaweddingphotography or #oklahomaweddingphotography and then basic things I think I’d search if I were in their shoes like #weddingphotography or #ido maybe it just takes longer to build an audience than I thought? Most of those who follow or interact with me who aren’t wedding vendors themselves are past clients, but rarely do I see follows from strangers, and I’ve literally never received a dm or contact in anyway from someone who has said they’ve found me on IG. Have you ever done paid ads on IG? Worth it?

[@adcl1672]

It’s not working for me I have been trying for 2years

[@Joymichelle]

What types of things are you doing to build your community and trust?

[@ashleaburgess567]

I dont just do one type of shoots I do alot of different sessions so I like to post them is this wrong instagram.com/ashleaannphotography