How to Create a Beloved Product Like Figma | Yuhki Yamashita, Figma CPO

Рет қаралды 164,995

Күн бұрын

Пікірлер: 36

@ReflectionOcean Жыл бұрын

- Recognize storytelling as essential for motivating teams - 0:00 - Use storytelling to clarify problems and excite teams - 0:19 - Embrace collaboration tools for better product development - 0:52 - Learn programming to understand building user-centered products - 2:15 - Define problems well to empower independent decision-making - 3:26 - Prioritize user experience and be open-minded about solutions - 5:35 - Promote cross-disciplinary collaboration for better products - 6:44 - Listen deeply to customer feedback and ask "why" repeatedly - 11:10 - Distinguish between one-way and two-way decisions to manage risks - 13:03 - Build close relationships with customers for better intuition - 13:35 - Create products with pride and passion for natural quality - 14:04 - Align company stories internally and externally for focus - 14:53 - Use customer stories to communicate product value effectively - 16:22 - Stay adaptive to evolving roles in design and product management - 17:18

@santiago4591 Жыл бұрын

As a PM navigating my twenties, I found this video so insightful. It’s great to hear everything that Yuhki has experienced in his life as a PM and designer. I feel so relatable to his story and it lights a fire in me to continue working towards my goal. Thank you for sharing this and inspiring us!

@AkilbekDjumartbaev Жыл бұрын

"When you are truly passionate about your work, it ceases to feel like a job, but rather becomes a source of fulfillment and purpose in your life."

@gwy0000 Жыл бұрын

01:21 Lessons Learned at MS, Google, and Uber 04:10 The Most Challenging Decision Made as a Product Manager at Uber 06:26 Reason for Shifting from PM to Design Role Late in Uber Career 07:17 Reason for Moving from Uber to Figma 08:22 Reason for Switching Back to PM upon Moving to Figma 08:56 His Advice for Many Contemplating Their Careers 10:02 How to Create a Beloved Product Like Figma 12:33 How the Figma Product Team Strives to Understand Users 14:04 The Secret to Creating Globally Beloved Products 15:31 Why Storytelling Ability is the Most Important Skill for a PM 16:59 Yuhki's Perspective on AI Technological Advancements and the Future

@holymolylovely Жыл бұрын

명확한 비전이 느껴지는 깊은 인터뷰네요. 커리어 방향 전환도 너무 흥미롭게 들었고, 제 고민과 비슷해서 멘토 같다는 느낌도 줍니다... 진짜 멋있는 분. 자신의 비전과 유사한 길을 걸어가고 있는 딱 맞는 프로덕트를 만난다는 건 도대체 어떤 기분일지 궁금합니다. 정말 짜릿할 것 같아요...

@xugefu 11 ай бұрын

Thanks!

@AlbertoTamez Жыл бұрын

I am a junior in College and I have just started my PM career with a MSFT explore internship and a future Google APM internship, and this video is very inspiring for me because my moonshot is to create the next generation of products in education or healthcare, I will be reviewing this video a couple of times!! I love your videos ever since I discovered you guys over 6 months ago, please keep up the incredible quality!

@sudeep168 Жыл бұрын

heyy how much time google takes to reply back on your apm apllication? i have applied for the first google india apm program start of december yet to hear back from them.

@GetNotableDotAI Жыл бұрын

❤ Figma and thanks for this amazing interview. 00:00 Storytelling is crucial for product management. 00:52 Figma is a design collaboration platform. 01:16 Yuhki Yamashita's background in design and passion for creating. 06:32 The importance of collaboration and blurring boundaries. 11:10 Listening deeply to customers and understanding their pain points. 11:52 Having a point of view and disrupting the status quo. 12:37 Putting yourself in users' shoes and visualizing their experience. 13:03 Making decisions based on one-way or two-way doors. 14:07 The importance of loving and being proud of the product. 14:13 Passion and pride drive the creation of great products. 15:30 Storytelling is crucial for startups and product managers. 17:14 Designers' roles are evolving towards problem-solving. 18:16 AI enables more people to participate in the creation process.

@yishsieh Жыл бұрын

Thank you for making such a good video. In my previous job as a product manager, my UX designer and i once discussed we were overlapping on design. Since I knew the business side and customers' needs, I'd like to take part in designing flows. I totally agree that the boundary between PM and design is getting blurred. Thanks for Figma, I can share my design idea and customer feedback easily with my design team.

@whyismynamerudy Жыл бұрын

Do you guys have a newsletter? I'd love to subscribe!

@kyokushinfighter78 Жыл бұрын

While I really appreciate the insights and enjoy the products he managed, It would be wrong to think we can learn something tangible from this. Most of us do not have the luxury of engineers with the caliber of MSFT, Google, Uber, or Figma, or millions of customers that we can analyze using the most advanced data analytics tools, but the products we design and manage (for a bunch of very demanding users) are mostly much more complex than consumer apps like that. Most of us (product managers in NORMAL everyday companies) will be designing complex enterprise applications or enterprise SaaS intertwined with volatile multiple business processes developed by mediocre engineers, decided by idiotic management, with a very limited budget. That's the real world. Teach us that big tech PMs!

@AlgorithmAces Жыл бұрын

Figma is great

@creatorgloria Жыл бұрын

3:40 just shows the power of storytelling :)

@SeanTechStories 11 ай бұрын

It's just inspiring

@economicblast Жыл бұрын

very good video. everything is just perfect. one thing, remove the music when he's talking. people who watch these kind of videos are willing to get bored to learn something valuable. music is stimulation that your viewers don't need and don't want. keep up the content been a fan for a while.