How To Create A Meta Business Manager Account - 2025 Complete Guide

[@josedonamaria174]

THANK YOU, like you said, if you are pulling out your hair this is the right video. Life saver

[@DoomCatcher]

Life saver was literally in middle helping a client with this couldn't find the link ANYWHERE even facebook documentation didn't have the correct link and GPT was very frustrating thankfully your video had it.

[@JustinLalonde]

Glad you found this helpful!

[@wagon7052]

Never EVER seen a guide easier to follow than this one

[@JustinLalonde]

Appreciate it! Glad you found it easy to follow!

[@CharlesDavis-p9i]

Thank you, Justin. You helped make an unnecessarily complicated process quite simple.

[@JustinLalonde]

Thanks for watching!

[@ParkerStartin]

Normally don't comment but I gotta show love here. Thanks so much man! You made this so easy.

[@JustinLalonde]

Love to read this!

[@metimesc]

wow, that was really perfect explanation, I never ever understood meta business ..but with your explanation you made my life easy :-) highly appreciated THANK YOU

[@JustinLalonde]

Glad it helped!

[@GiftColumbus]

Hi I just watched your video, please what URL should I use, I didn't get what you said

[@galshani4945]

would you recommend openning a different facebook account for a business in order to make ads on facebook for your business or staying with a personal account?

[@JustinLalonde]

Your personal profile owns a Business Manager (One per business) which owns your ad account(s).

[@truthluxurycarstv2843]

Thank you that was easy

[@JustinLalonde]

Glad it was! Thanks for watching!

[@FacebookAdsHimanshu]

That was to the point, thank you Justin 🙏🏻

[@JustinLalonde]

Thanks for watching!

[@marvins2x]

Finally I been waiting for this 🔥🔥🔥

[@JustinLalonde]

Let's go! Glad you enjoyed!

[@enriquesuarez7113]

is veryfying my business and facebook profile equally as important if I am running ads for a client and not for myself, so the client gives me access to his ad account?

[@JustinLalonde]

Yes, still very important.

[@AmySodusta-zv5cn]

The way you explain is very clear. Thank you

[@STORESTUFF]

i dont see business asset page and "add assests" anywhere

[@JustinLalonde]

Are you certain you have a Business Manager and not a Business Portfolio? Portfolio is a new feature of Facebook, and looks almost to-the-tee to a BM, but is lacking a few features of it...

[@STORESTUFF]

oh i see! thank you! i looked into it more and yes, i didnt set it up all the way .lol so confusing! why , Zuck 😖@@JustinLalonde

[@emilycrump4053]

Hey Justin, I am trying to ID verify my Facebook profile, however, when I click get started it gives me 3 options... 1, Run ads about social issues and politics. 2, Protect my account. 3, Something else. It will only let me upload my ID if I select option number 1. Should I do this? Even though I won't be running ads about social issues etc? Thanks!

[@JustinLalonde]

Correct! I did mention the above in the video, where you do need to pick option #1 even if you aren't going to run ads about social issues.

[@emilycrump4053]

@@JustinLalonde Will this have any negative impact on me running ads?

[@JustinLalonde]

@@emilycrump4053 Not at all! It just allows you to run social issues or politics ads if ever you want to in the future!

[@theniakazaidou9167]

Hello, as a digital marketing agency do you need first to log in on Facebook ID with your personal profile or the company’s(clients) thank you for your help

[@JustinLalonde]

Yours - Since you'd own your own Business Manager, which would be a partner of your client's!

[@in-motion6419]

I’ve used my personal profile for one llc in the past and have ad accounts with that. For my new llc should I use my same personal account or make a new personal account?

[@JustinLalonde]

So as long as your personal profile is in good standing, you still can use it.

[@in-motion6419]

@@JustinLalonde Thanks. This new LLC is more of a holdings company - gonna have a couple saas apps under it. Should each saas app have its own business manager or put all the saas apps under one business manager?

[@Ovampa]

Will my Facebook business be verified if I use a different business name from my incorporated business name; What I sell online does not relate to what I sell offline so using the business name on my registered business certificate won't make sense. Kindly advise me

[@JustinLalonde]

There is your Business Manager's name and your Business Name (Under Business Info). The latter needs to match your legal documents!

[@sophiarabe6335]

Hey Justin -- Is this a good place to start for agencies as well? I own a small social media agency and we are partnered with clients the old school way so trying to start with a clean slate so we can properly partner with clients and their business managers

[@JustinLalonde]

100% - I did the same for myself!

[@kenkyungu330]

I don't have any legal documents for my business (I'm an educate student) as it isn't necessary for my agency right now. Is there any other way I could increase the number of ad accounts as I'm currently stuck on 1?

[@JustinLalonde]

Even verifying your BM probably wouldn't increase your ad account limit right away - But I'm unsure what country you're from, even in Canada with a "sole propriertorship", which is all I had when I built my BM initially, I had legal documents from the government proving the formation of a business entity although it was tied to my name.

[@basha6376]

@@JustinLalonde do you need legal documents to get verified on BM? I'm currently restricted and verifying my identity, but if they ask for legal documents I wont have that

[@Moin-z6r]

It seems Facebook has removed the ID verify option. When using the above link it says to perform this action in account centre. In the account centre Meta is pushing the paid "Meta Verified" option.

[@JustinLalonde]

Yeah on more and more accounts this is happening. Pay to play. 🤷‍♂️

[@jcarlish]

question if i manage different business do i need to have a meta businss manager for each business page

[@JustinLalonde]

From the technical/legal sense, yes.

[@InfiniX-b5x4k]

Hey FIRE VIDEO, its says my BM is "inegliable for vertification" any ideas?

[@JustinLalonde]

Even after following the "fake developper app" part shown in the video?

[@InfiniX-b5x4k]

@@JustinLalonde I just had to start spending, it it let me vertify it now.

[@azpersonal]

I have three different businesses; what do I put in the business name and email, please, when creating the business manager? I don't want to make a mistake. My apology if it's a dumb question

[@JustinLalonde]

Whichever of the businesses you want to create a Business Manager for essentially!

[@azpersonal]

@@JustinLalonde So, do I Create three separate business managers for each business? Or I will create one business manager and three different ad accounts for each company. I apologise If this question is dumb, please. I bought a course, and I am still confused

[@JustinLalonde]

No worries! Create one, and you can make 3 ad accounts, one for each business.@@azpersonal

[@azpersonal]

@@JustinLalonde thank you!

[@ali-kj1xh]

hey justin! i dont have the same interface as you for some reason :(

[@enriquesuarez7113]

you said to verify your facebook pfp by saying: "You are running ads about social issues, elections or politics" but when you do that it asks you what country you are running the ads in and then demands proof that you live in that country, so I just lied and said I will be running the ads in the country I live in so I will be able to at least prove I live there and get verified, but that wont restrict where I can run my ads right?

[@JustinLalonde]

Correct.

[@violagonzales6208]

Theres no CREATE APP in green button for me when I get to that screen with that URL.? Im stuck there and dont know what to do next. I searched the whole site and there is no button that says CREATE APP. Please help

[@JustinLalonde]

Not sure what to reply here, unfortunately. Button is still very much showing on my end as of today!

[@findme_zahra]

I have a question, which is better using my account to verified facebook business manager and connecting to other business accounts to make ads or verifying every facebook business manager I own with my personal data (I have 4 businesses that I run and want to make ads in every business)

[@JustinLalonde]

The latter, considering you own 4 different entities.

[@AngkstofBoredem]

Is a business portfolio the same as a business manager account? I have a personal profile and have a business page, I'm also managing (I'm the admin) 4 other facebook pages. I'm having difficulty sorting out ads as I can't seem to create separate ad accounts for each business.

[@JustinLalonde]

No, 2 different things! A business portfolio isn't a business manager. You need a business manager to do the above!

[@AngkstofBoredem]

@@JustinLalonde So I followed your steps in the video and facebook created a business portfolio....

[@kashishshah2386]

so a question please can anyone answer, so whenever i get a new client, do i run ads for them by creating a page from my account or i create there own orofile and business account for them and i run ads from there by giving me full control, and if so do i need to everytime verify there accounts as well? (also its just a basic lead generation ads campaign )

[@JustinLalonde]

They create their own Business Account, their own page, their own ad account. And then share their ad account and page to you via "partner access" to your Business Account. No, you don't NEED to verify their account - Althought its recommended to do so.

[@rachelmarvin8267]

Is it possible to add another business manger to my business profile with business manger access? I'm running into issues with it saying they have complete access, but they are not able to create Pixels. Thank you!

[@JustinLalonde]

Your personal profile can own more than one business manager, yes!

[@miguelcubias9356]

It keeps taking me to create business portfolio rather than create business account , how do I fix this ?

[@JustinLalonde]

Portfolio simply is their new name now. When you make a Portfolio, you still can hit “Business Settings” bottom left corner which will take you to “Business Manager Settings”.

[@stag3104]

Hello, Not sure if this will help but worth a shot. I currently have a business page that is receiving performance bonus. My funds are on hold until I make myself Financial Administrator of the page. Do I have to make a Business Manager account with my personal FB page to assign this role?

[@stag3104]

I am verified on my personal fb page fyi, with the blue check.

[@JustinLalonde]

You shouldn't have to. Page roles exist outside of neededing a Business Manager! A BM would give you roles primarily for the ad account's payments, not the performance bonus. @@stag3104

[@stag3104]

ahh ok, I still need to figure out a way to make my personal fb financial admin to receive my payments. otherwise they will stay on hold. if you have any knowledge on how to do this please share. @@JustinLalonde

[@stag3104]

@@JustinLalonde thanks for that update, do you have any idea on how to set myself as the financial admin for my page? Seems like a good bit of people have this error

[@JustinLalonde]

Since I don't deal with peformance payouts, I'm not quite sure myself about accesses here. Maybe this should help? facebook.com/business/help/526506254948063?id=212816759808958@@stag3104

[@CARIMPORTGEORGIA]

in here, for purchasing meta live support, should i enter email which i used to register for business manager accaunt? please try and notify me i can't register thank you

[@JustinLalonde]

Doesn't matter which email you use here! Whichever email you wish to receive business notifications to.

[@davidgligan344]

Also, in order to have a Pixel, should I link the Facebook to Shopify? Or is that just for ecommerce? (or that's actually how you get the Pixel?)

[@JustinLalonde]

This depends entirely on the platform you're hosting your website with and your business type. But any business, in any industry, can and should both have a pixel and CAPI installed.

[@cielame_2832]

Hey, thank you for the info, I have one question: can I create multiple Instagram accounts in one business manager (for example 7-10 Instagram accounts)

[@JustinLalonde]

Yes, you sure can!

[@cielame_2832]

@@JustinLalonde thank you for your help ❤️

[@ThomasHeaton-z3e]

Does this still work currently and is the latest version of Meta, as my page looks different ?

[@JustinLalonde]

Yes, and yes.

[@dineshuiky2842]

Super

[@racheyjohn2071]

Hi Is it possible to create a business manager account if I already have a business page

[@JustinLalonde]

100%!

[@SBeckham786]

When i create a business manager and go from business suite to business manager i keep getting restricted

[@JustinLalonde]

Did you first made sure to verify your personal profile with an ID?

[@SBeckham786]

I will try and report back,thanks for the assistance@@JustinLalonde

[@SBeckham786]

Thank you so much, works perfectly now@@JustinLalonde

[@AhmetKalkan-s4b]

I will only make ad for my brand. why do we need to verify business account ? it seems so complicated. What if I dont do that? would it be problem for future?

[@JustinLalonde]

The point here is to futureproof yourself. Yes, it will be a problem for the future. It's not "if", it's "when". Would it be with an account restriction, a payment failed, a hack, etc.... Something will happen at some point, for which you'll be thankful to have verified your BM.

[@duurzaamdesigns6212]

what if your personal facebook ad account was disabled yearss ago, can you still use that account for a Meta Business Manager Account? Or will you have a bad reputation from the start and it's likely to be disabled again?

[@JustinLalonde]

If you had it re-instated, then there shouldn't be any issues. If still restricted, it may impact you.

[@michaelgustexprealty]

Nice video. . .quick question, if I'm a real estate agent with one of the large national companies, I don't see a way to verify my business account/manager because I don't own the company. Will this be okay or is there a workaround?

[@JustinLalonde]

Thanks for watching! In this case, you got 3 options: 1. Don't verify it. (Not the end of the world. Although, it helps limited potential "bans"!) 2. If you have an LLC or personal coroporation, you could register it under your personal name. 3. You can buy pre-verified business managers. There are a few suppliers out there for this.

[@jakeLombardii]

I tried to get my account ID verified and it said I had to wait because It was my first time using Facebook on my computer. Do you know long itll take before it warms up?

[@JustinLalonde]

I've seen this before, it was usually gone within a few days at most!

[@jakeLombardii]

@@JustinLalonde Okay sweet. Ive got another question for you. I am trying to post ads for my friend's business. He gave me access to his page and ad account. However, whenever I create a campaign, his business will not pop up to post on. Do you know what I did incorrectly? Maybe I was supposed to share it with my personal account instead of my business page?

[@SThanya]

Hii i am unable to create a account each time i do it i enter my information it says its invalid how can this be sorted out

[@JustinLalonde]

Hmmm hard to know without context... As basic as this may sound, have you tried different browsers and different devices?

[@davidgligan344]

Do you need a (credit) business bank account to run ads? I'm about to start my agency but I'm not sure about this. Could someone explain?

[@JustinLalonde]

Not necessarily. You can have a personal credit card attached to an ad account.

[@nouralmokahal3856]

Hello bro please i need your help, i have a client that created a personal profile with his business name and then created ,meta business manager and they were running ads for more than 3 months from it it was only messeges ads so no identity verification was required, now they want to create a website and start conversion ads, what should i do to verify the business? 1. should i add the business owner to the business give him full control over then remove the Fake personal account as if i transfered the business to another person? 2.should i just add him to the business and give him full access in case they require any personal verification he can go ahead and upload it 3. create business manager from his personal account then transfer pages ownership to him , and then remove pages from original business manager and start over with new ad accounts? sorry for taking so long :D and thanks in advance

[@JustinLalonde]

You'd want to do #1, did that before with a client too!

[@IsuruDeSilva-f2v]

Doesnt show where to click...you should create a mouse pointer effect so that people can see what you are clicking to

[@JustinLalonde]

Unfortunate reality of using a mac which hides your mouse for any screen recording tool... Hope you were still able to follow along!

[@Gujju_Voice]

On Instagram

[@bohasi]

watching it in january 2025 and it looks totally different, I am not able to follow this video.. so it is complete guide maybe for 2024, but not 2025

[@charles-olivierpoulin2291]

Hey, I just watched your video and I have a question. I used to have 2 business accounts linked to my personal FB account. I deleted them recently because I didnt need them anymore and I wanted to start a fresh business account. But, now when I try to create a new business account, i receive the following error message: "Unable to Create Account. You have reached the limit of the number of businesses you can currently create." Is there an easy fix to this problem? Does anyone have ever encountered this issues before and knows how to fix it? Any help would be appreciated!

[@JustinLalonde]

No easy fix there unfortunately - You are, indeed, limited to 1-2 BMs per profile. Even if you delete them, it doesn't reset your limit. You'd have to most likely buy a new profile + verified BM from a supplier out there!

[@charles-olivierpoulin2291]

@@JustinLalonde what do you mean I have to buy a new profile? Can I just make a new FB account, get it verified by uploading an ID, and then try to create a new BM? And you talked about supplier, what suppliers?

[@JustinLalonde]

You'd only be able to do so if that specific ID and person has never yet been on Facebook. As for a supplier, there are many businesses out there selling ID verified FB profiles or BMs, all "grey hat" though. @@charles-olivierpoulin2291

[@MelissaVillarreal-lr6xi]

hello so what if i created my business page within facebook and it already kind of set up meta for me but im not sure how to work it. cause on my facebook page its not letting me see messages i have to download meta business app.

[@JustinLalonde]

Meta would've set you up a "Business Portfolio" automatically. Which yes, you can log in on the Meta Business App or Business Suite to view messages! And you could, then, follow this video to create an actual Business Manager and link your existing page and assets to it!

[@itsmejosh8685]

Does the business verification cheat apply to a newly created facebook account (< 6 mth)? i tried it on mine and it said it was restricted and was not allowed to create apps nor ads (although i have never put out an ad at all before). I really need help ;(

[@JustinLalonde]

Yep, still works for new businesses, just did so no later than last month on a new Business Manager! 'Restricted' means your BM is banned. You'll have to find the root cause here and fix it, could be as simple as providing a piece of ID depending on what's been restricted.

[@jayjayf9699]

What if you don’t have a personal Facebook profile ?

[@JustinLalonde]

You'd have to make one!

[@Lyra-u6r]

Is it ok to create a new facebook profile for ID verification?

[@JustinLalonde]

So as long as you've never used that ID to verify a profile before, yes!

[@Lyra-u6r]

@@JustinLalonde wow ok, thanks very much! Does the facebook profile have to have friends before a Business manager account can be opened?

[@TimBonal]

thank you for the verification trick

[@JustinLalonde]

Thanks for watching!

[@xEkulz]

life saver

[@DAYSHIVANSH]

tbh bro id say the editing is just too good that it distracts people from the topic id say maybe you can take your time and not pase everything thanks

[@JustinLalonde]

Hahah that's a first! Thanks for the feedback!

[@usmanfarooqusman-ky7st]

1ss5I x

[@leejapak6189]

I don’t have a “ business yet “ and or lcc

[@JustinLalonde]

You would need one for a BM verification unfortunately!

[@opadatayep7795]

i did it thanks but i need to chancge my tax info and i can not do it can somone help me please

[@JustinLalonde]

Got a recent video about "Low Budget Advertising" also have another one about "Local Business Account Structure" - Recommend you check 'em out both!

[@MrXbox22222]

not really his screen doesn't look like mine at all

[@JustinLalonde]

Just went through it again and it hasn't changed... Are you following the same URLs as above?

[@MrXbox22222]

@@JustinLalonde yeah but finally got it

[@dvergartron]

Hi, I can only force Facebook to ask for my ID if I choose this reason - "Running ads about social issues [...]". Should I do that or is there a different way to upload my ID to my personal account?

[@JustinLalonde]

Yep, as mentioned in the video, that's what you need to do.

[@luisamaria6262]

Eu gostava de receber informações em português

[@JustinLalonde]

Wish I'd speak Portuguese but I'm French/English only... Perhaps, check the transcript in the description, copy it to GPT and ask it to translate it for you?

[@StreamexposureVod]

Facebook send me a verification 3 times, but only 5 numbers. What fxck was that?

[@JustinLalonde]

Hmmm not sure without context...

[@StreamexposureVod]

@@JustinLalonde My Facebook account was created a week ago. Yesterday, it told me that my advertising function was restricted, but the review application page could not be loaded.I am going to upload my passport.😭😭

[@ajmalik]

Not working anymore. find a new vid, folks.

[@JustinLalonde]

Just did it again - It still works.

[@ajmalik]

@@JustinLalonde Facebook has merged both Facebook Business Manager and Business Suite. How have you done it!?

[@AmySodusta-zv5cn]

The way you explain is very clear. Thank you

[@JustinLalonde]

Thanks for the kind words!