How to Create Facebook Events + 3 Tips to Promote Your Event

Contact us: www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/?
Facebook events are a strong way to increase awareness. Are you needing help scheduling events on the Facebook Events page? Today, we will be going over how to create Facebook events + how to promote them effectively.
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Facebook events are a dedicated space on Facebook that “let you organize and respond to gatherings in the real world with people on Facebook.”
As a business owner, you can create events for both in-person or online gatherings, and use Facebook events to drum up:
attendees,
engagement,
brand awareness,
maybe some new Facebook page likes or website visits,
and of course, RSVPs.
So if your company throws events that you need more of your target audience to know about...
...watch till the end of this video because we're showing you how to create Facebook events and promote them effectively.
Today, we're going to walk you through Facebook events from A to Z. Let's get started!
Video Outline
Intro (0:00)
Part 1 - What a Facebook Event Looks Like (1:10)
Part 2 - How to Create A Facebook Event + Best Practices (3:30)
Part 3 - 3 Tips To Promote Your Event (11:21)
Videos Mentioned
➡ How To Create Facebook Ads Step By Step: kzbin.info/www/bejne/eJ-yh5qgbclglc0
// LYFE Marketing
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[@philltsingos]

finally you have what I have been looking for, easy to understand step by step instructions. thankyou.

[@LYFEMarketingAtlanta]

You're welcome! Be sure to subscribe if you haven't already!

[@lottelanxe5621]

I'm so happy I came across your video. Your step-by-step was so clear and easy to follow. My candle workshop events are now up on Facebook thanks to you. Thank you so much.

[@LYFEMarketingAtlanta]

You are so welcome!

[@donnapowell1814]

Thank you so very much! I was really struggling with this and you showed me that way!

[@LYFEMarketingAtlanta]

You're welcome! Glad it helped!

[@pokerfacetv4644]

This channel is GOLD! Thank you!

[@LYFEMarketingAtlanta]

Glad we could help, thanks so much for watching!

[@melissabeck6592]

Clear, concise, & on target. Your explanation actually included icons, etc., that I had on my screen. Very helpful. Thanks!

[@LYFEMarketingAtlanta]

We're happy to help!

[@klomax7089]

This video was GREAT, so very helpful and I learned a lot 👍🏾☺️👍🏾

[@LYFEMarketingAtlanta]

Awesome! So glad to hear it.

[@camillabrandao_ads]

Amazing video. How come you guys don't have more views? You are one of the best marketing youtube channels.

[@LYFEMarketingAtlanta]

We appreciate that!

[@trashraidersusa]

This really helped out! Thank you

[@LYFEMarketingAtlanta]

Glad it helped!

[@palkopauer1308]

Great video, great education. Thank you!

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@lifetrail_hiking_mentoring]

My first time viewing your channel. Helpful video Brandi, do you think that Facebook events are very affective for multiday events like hikes I run for very specific groups of teens. Until now, I have created Facebook Business page posts and ads with a link to the hike on my website. Thanks for any advice 🙂

[@LYFEMarketingAtlanta]

100%! Event pages are a great way to have one place to collect details for people interested and get an idea of how many people are interested in what you have to offer.

[@davidfreeman5710]

Thank You so much for the video great help. I have a question. I'm putting together my 50th high school reunion. I don't have all of the details of where, when, how much etc but I would like to post a notice that it is happening can I post a notice then later add more info as needed?

[@LYFEMarketingAtlanta]

Hey there! Yes, you should be able to so long as you fill out any boxes Facebook marks as "required" in the meantime.

[@ausomm]

Who knows so appreciate those that take the time and really share what intellectual property can share in the Kingdom of our living God

[@GoldenDreamDistilling]

How far in advance do you suggest setting up an event? Is there a magical day to post events? My best event day is on Thursdays as that is when i have less family commitments

[@LYFEMarketingAtlanta]

Hey there! It can vary depending on the nature of your event but I think 30 days is a good advance, and usually events are best held on the weekends or after typical 9-5 work hours on the weekdays if you want you want a big in-person attendance.

[@nicolascontavelis]

Great video. Thanks a lot. Quick question: Is it fine to use the Boost button for the event or shall I go through the whole process of using the ad manager? Thanks

[@LYFEMarketingAtlanta]

Great question! Boosted posts optimize for engagement. The event response campaign in ads manager optimizes for event responses, so if you're wanting event responses and event awareness, I would use that as opposed to boosted posts!

[@zivshalom7460]

Great video very clear to understand you! thanks a lot! I got one question... can i make admission option on my personal account facebook event? i already create it and it's running but when i tried to add admission link I could't find the option in all the steps.. 😞

[@LYFEMarketingAtlanta]

Hello! I'm having a hard time understanding your question. Can you be more specific?

[@mattydmedia]

Hey great video! What's a best practice for the order in which you should upload a promo video? Should you upload a promo video for the event WITHIN the Facebook event? Or, should you upload the promo video to the main Facebook page and link people to the event link as part of that post?

[@LYFEMarketingAtlanta]

I would upload your promo video to your main Facebook page if that's where the majority of your followers are with a link to the Facebook event! If your promo video is a good summary of what to expect at the event, you can post it within the Event as well for continuity and added context.

[@marinellaartist]

Thank you for this video. How I can invite only friends who live in my town? I have friends all over the world. Tank you again

[@LYFEMarketingAtlanta]

Hi there! You will need to go through manually and select the friends you want to invite!

[@robertsachnoff5958]

I want my event to be the release of our lyrics video from our new Cd's first single. How do I set up the video to play at the beginning of our event and be the end of our event when the video ends? Plus where do people invited to the event go to see the video?

[@LYFEMarketingAtlanta]

If you know the length of your video, can set the start and end time accordingly, and just publish the video to the event page at the start of the event.

[@rhondafountain648]

Thanks for the training & Tips. I'm doing an event over 2 consecutive days. Do I have to do 2 Event posts, can't seem to show how to list same time for 2 different dates? Example: June 18 & 19 from 9 am-3 pm. Thanks

[@LYFEMarketingAtlanta]

Hello! In this case, you could create a recurring event. Follow the steps on this site: facebook.com/help/479704465721993 we hope this helps!

[@OregonSymphony]

How can you create an event with multiple dates but display that they are 2 different showings? Like a concert playing back-to-back days? I've tried using the custom date range feature and it creates the 2 events plus one overarching event with the full date range which makes it look like there are 3 events to the viewers. It's extremely confusing.

[@LYFEMarketingAtlanta]

Hey there! I would just make two separate events for it to avoid confusion.

[@Besjuh12]

Thanks for this video! I have a question: how to create a Facebook event without it being posted on the wall directly afterwards? I want to create multiple events for the next few months (easier to do it all in one go instead of doing one each week), but don't want to have 20+ posts "promoting" these events that are some time in the future. Your assistance is appreciated!

[@LYFEMarketingAtlanta]

Hello! Check out this site: www.wethire.co.uk/creating-an-event-on-facebook-the-ultimate-guide We hope you find this helpful!

[@Besjuh12]

@@LYFEMarketingAtlanta Thanks, but that webpage doesn't answer my question :)

[@mikaelsandstrom9261]

@@Besjuh12 Have you managed to solve the problem?

[@scottkerk3673]

Is it possible to add a different cover photo which when people click on, will take them to the events page. Is that possible?

[@LYFEMarketingAtlanta]

I don't believe it's possible to make a cover photo clickable like that, but you can add a link to your even as the description for your cover photo. Hope that helps!

[@_shahazmir]

Great info! Done Subscribe. TQ 🧡

[@LYFEMarketingAtlanta]

Thanks for subbing!

[@RealEstatePhotographerPro]

Thank you - good info.

[@LYFEMarketingAtlanta]

Glad you found it helpful, thanks for watching!

[@RecipesLive]

Awesome video tutorial, great tips. How do I get your training link?

[@LYFEMarketingAtlanta]

Thanks! You can check out our course here: www.lyfemarketing.com/social-ads-mastery/

[@stratelyze2095]

I created an Event for the first time. But I don't know what the START button means. Do you click it immediately after creating a future event or when the event starts. Thanks

[@LYFEMarketingAtlanta]

Hello! I'm having a hard time understanding your question. Can you be more specific?

[@stratelyze2095]

@@LYFEMarketingAtlanta When I set up my event at the very end their was a clickable box that said "START". Not sure what that is for. Hope that helps. Thanks

[@RickySupport]

Hi.. I have a client wanting me to create an event on her facebook business page. Do you have a tutorial how to manage clients' facebook business page? Thanks!

[@LYFEMarketingAtlanta]

Hey there! We don't have that exact tutorial, but we do have a video on how to market a Facebook business page from scratch here: kzbin.info/www/bejne/mqfQm4xreMh1eZY

[@RickySupport]

@@LYFEMarketingAtlanta Thank you!

[@Challengingtheimpossible]

As far as I can tell, unless they send you a specific message, nobody can say they going to your event from a mobile. They can only say that they're interested. Is there a way to change this?

[@LYFEMarketingAtlanta]

Hey there! If they tap to the event page, then yes they can tap "Going" from a mobile device.

[@jlhcornwall]

Thank you. Maybe there was an update to Facebook events recently. I can't save an event as a draft anymore. That option and the entire event creation page layout has changed.

[@LYFEMarketingAtlanta]

Is your Facebook fully up to date?

[@jlhcornwall]

@@LYFEMarketingAtlanta Yes, all is up to date. I've tried it on a windows 7, 8 and 10 machine. It looks like there's a new interface, which doesn't allow for saving a draft or publishing later. Once you select create event it goes live.

[@videoaudio2]

I am having the same problem. How can I save the event as a draft.

[@videoaudio2]

@lyfe marketing I’m having he same issue. I am not able to save my events as a draft. How do I do this. I was able to before

[@jonahrensch4895]

The cover photo replacement appears pixelated in the preview no matter the resolution of the image. does it appear this way only for the preview?

[@LYFEMarketingAtlanta]

Cover photos are 40 pixels wide and 360 pixels tall for mobile, and 820 pixels wide and 312 pixels tall for desktop. The image you're trying to upload must be smaller than these dimensions, Facebook is most likely stretching the image to fit the dimensions, causing the blurriness.

[@luiscasimi]

Thank you - you explained everything very well. I'm setting up a FB livestream event. I can't change the photo for the event. I click on the trashcan icon and it doesn't remove the existing photo. Any ideas of what I'm doing wrong?

[@luiscasimi]

never mind - as soon as I typed this questions, I went back into the event and was able to change the photo after all ! Sometimes you have to do the same exact thing more than once to get it to work!

[@LYFEMarketingAtlanta]

We are glad to hear it worked!!

[@magdalenabrylant4311]

Hi thanks for this video! Ive got one question regarding event promotion. Ive created an event from my business profile. Its an offline event with no tickets. Then using Ads Meneger Ive created an ad of this event. Ive done it step by step like it says on Meta tutorial. Ive noticed that there is no CTA "interested" on the body of the ad. do you maybe know why ?

[@LYFEMarketingAtlanta]

Did you create this event from a mobile device or desktop?

[@VinodYadav-di1dg]

So goooooood!!!!

[@LYFEMarketingAtlanta]

Great to hear!

[@dovebutter]

I created an event page for my friend who it putting on a play, so it came from my personal page. I don't see an option to select Category...and it's not showing up unless I type in the title of the show. Does the Event category only pop up from a biz page? I wanted to put the venue place as my Cohost, but they only have a Like button...not a Friend option (obviously). Thanks for any tips!

[@LYFEMarketingAtlanta]

Are you trying this from a mobile device or desktop?

[@dovebutter]

@@LYFEMarketingAtlanta chrome desktop...but I actually changed it...i redid it using my stepmom's biz page and then was able to add the venue. However, I was only able to use one category (theater). Is there a way to do more than one? Thank you!

[@HealthandBeautyAP]

My question for this is: people are marking that they are going but they are not paying in our linked online scheduler (Vagaro). The issue with this is that if people do not pre pay and schedule on our online booking site then the instructor will not show up. How do we ensure that they book and pay for the class?!

[@LYFEMarketingAtlanta]

You could try including that info in the title of your event!

[@erinfergussonfrey-holistic25]

My business page does not look like this when creating events? Is this old or is my FB not up-to-date? Confused

[@LYFEMarketingAtlanta]

Try updating your Facebook!

[@lynde-vi1wo]

Please tell me why when I try to create an event, my Facebook does not show me the items that yours dies such as saving the draft and salon do I have an old Facebook software I don’t know what the problem is

[@LYFEMarketingAtlanta]

Hello! Are you trying this from a mobile device or desktop?

[@philipaldea8162]

Hi how about we are promoting our products by facebook live and we want to increase the viewers. So if we create ads in the ads manager using event responses does that campaign increase our live viewers in our facebook live? Thank you for answering my question!

[@LYFEMarketingAtlanta]

The event response option is used for Facebook events. If you want to increase viewers on your Facebook live, we'd recommend checking out this site: facebook.com/business/help/220785028909416?id=603833089963720

[@philipaldea8162]

@@LYFEMarketingAtlanta Thanks for answering my question. Can i use the ads manager to boost my livestream so I can have data and the live must already active in the FB Page and I'm gonna use "use existing"?

[@Nit_Witty]

Hi, What size should the image be? It keeps cropping or enlarging mine. Thanks in advance.

[@LYFEMarketingAtlanta]

Hello! 1920 x 1005 pixels is what it should be.

[@Nit_Witty]

@@LYFEMarketingAtlanta Thank you 😊

[@brandondillan6]

Hi, question. I'm running a weekly concert series with different local artists every Monday. I tried to do it as a recurring event but i can't seem to edit the description for each day to have the name of the different artist. IS this possible?

[@LYFEMarketingAtlanta]

Maybe if you try going into one of the recurring events and clicking the three dots and there you can edit the name? If not, then it's probably not possible!

[@MrsZuzanaN]

How can I include an invitation form?

[@LYFEMarketingAtlanta]

You can post a link to one on the event page if you have one made!

[@dorisb505]

You didn’t say anything about how selling tickets works. Could you explain that please

[@LYFEMarketingAtlanta]

Hey there! This article should help you: facebook.com/help/833182653681227

[@sorycoulibaly594]

Brillant

[@GoneUraling]

Facebook has changed everything apparently, nothing looks like what you are showing except trying to add an event from my personal profile.

[@LYFEMarketingAtlanta]

Are you trying this from a mobile device or desktop?

[@GoneUraling]

@@LYFEMarketingAtlanta Desktop system. I finally figured it out, but it has changed and did not look like what you showed. I never did get an option to use personal or business with my business page. It only looked like what you showed when using my personal facebook. When I switched to my business page, looked nothing like what you showed.

[@s2pidsz]

My event tab is missing.. what can i do?

[@LYFEMarketingAtlanta]

We're sorry to hear that! Have you tried contacting Facebook support?

[@kriskline7559]

@@LYFEMarketingAtlanta you know Facebook doesn't respond to comments and/or requests for help. Their new "Pages Experience" is absolutely brutal. They don't allow us to structure where the tabs are like we could do in the "templates" option in the classive view. Now our followers for pages can't see events without performing multiple clicks in the "about" tab. It's a horrible experience. Facebook is going downhill fast.

[@PaulaHenninger-t3l]

How do you edit your event?

[@LYFEMarketingAtlanta]

Hey there! This article should help: facebook.com/help/845829532845585

[@priyeshtamrakar5896]

Event tickets...??? Is not available

[@LYFEMarketingAtlanta]

Is your event set to "public?"

[@priyeshtamrakar5896]

Yes

[@priyeshtamrakar5896]

Got it i was posting through my own profile.... now i posted from business profile... thanks your video helped 👏😇

[@phantazzor]

what about markdown ?

[@LYFEMarketingAtlanta]

I'm having a hard time understanding your question. Can you be more specific?

[@bestislamicsung3683]

What's ur mind not ecnt teging plse help me

[@LYFEMarketingAtlanta]

Hey there, how can we help you?

[@arturasulickas2875]

You talked more than you show 🤦‍♂️

[@LYFEMarketingAtlanta]

We're sorry to hear that. What did we miss?

[@jeffreysfinds7474]

You need to concentrate on your title and only your title I don't care what event is being posted I don't care who's going I don't care about any of that You're wasting my time by showing that I like cares about how to post an event

[@LYFEMarketingAtlanta]

Hey there! Sorry, didn't quite understand your comment there. Did you have a question we could help you with?

[@jeffreysfinds7474]

@@LYFEMarketingAtlanta well your answer tells me there may not be hope for you