How to design breakthrough inventions

Global firm IDEO incorporates human behavior into product design -- an innovative approach being taught at Stanford. Charlie Rose profiles the company's founder, David Kelley.

[@levih.1110]

anybody else have a school assignment on this

[@noobgamer3499]

@CōneHead527 can you send what you did here lmao

[@VedaValiveti]

Thank you CBS for posting such a helpful piece. I learned that when building a team to create a product often times the creation is not necessarily the difficult part but it is rather the ability to make this team collaborate. Everyone comes with a different set of skills and as a team you have to learn to speak each others language. Communicating with a software developer looks very different from communicating with the design lead and it is key to learn to speak each of their languages

[@AmyClimer]

Thank you CBS for creating this piece and posting it here. David Kelley is one of my creativity heroes and this piece was so touching and real. Awesome.

[@DustXavier]

This is the first time that I heard the company IDEO. I have been totally amazed by the fact that many important inventions such as the first Apple mouse, foldable laptop and the first toothbrush for children came from this company. After watching this video, I am thinking the relationship between design and innovation. In my understanding, in general, design is the preplan and preprocess of making. It is about solving problems, and furthermore, it is the way of thinking of solving problems or making the current situation a little better than before. It does not matter whether it is innovative or not. Yet, innovation is narrowing down the way of solving problems to a smaller range, which must have an unconventional or non-traditional method and can still solve the problem effectively. Therefore, design should contain innovation. It may be the method, theory, or way of thinking of innovation, as long as it serves the design better.

[@MikeHualoha]

I would just like to say that 60 Minutes has always done a great job with interviews and getting the story across. Although it may no longer be 60 minutes worth of news like it claims, it doesn't sell short. This program is truly something special.

[@premtonasllani7594]

David Kelley is a really inspiring person whose mission is enhance people creativity and critical thinking to come up with innovative solutions. The fact that he was able to come up with a successful company solely based on the idea of building on the ideas of others is pretty ingenious. When he pointed out that desk solution was “empathetic to people,” that accurately describes how he wants us to come up with solutions. Create a diverse group of intelligent people and watch the sparks fly as they come up with innovative solutions.

[@kirstiebirmingham1291]

Human centered design seems like an obvious concept - make useful things that people actually want. Unfortunately, the reason why a lot of start up companies fail is because they make things or processes that may be interesting, but nobody would actually buy or use. David Kelly emphasizes empathy in the design approach. When designing a product, watch what works and what doesn't when the user interacts with it. Put yourself in the customer's shoes to understand why or how this new design will benefit them. Using this human centered design approach takes the product out of the equation, and focuses on the customer and their needs. As an engineering student, it can be easy to get lost in the equations and rules of design. This video is a good reminder to always be aware of WHY you're designing something and who will ultimately be using it.

[@toricullipher5787]

According to the video, some of the hallmarks of design thinking are collaboration, trust, and varying perspectives. To allow additional insight into your frame of reference while completing a project creates a stable product. With more input into every facet of a design, errors and inconsistencies would be weeded out. In order to apply this to my work I'd create a set of questions, ensuring there's no hint of bias, to ask people in my classes or outside university entirely and discover what aspects of my design must be changed. This video has opened my eyes to collaborative work, as I usually prefer to work alone.

[@andrew37137]

I think it's really incredible how much someone like David Kelley is able to think through the process of coming up with and developing an idea to fruition. The difference in perspective he inspired within many different people is great to see through his combined use of clever design and serving the needs of the people at the same time. It really showed me that sometimes you just need a shift in how you approach a problem to come up with something far more effective.

[@sashaharikumar1757]

This video really offers some profound insights into the world of innovation and design thinking. David Kelley's emphasis on empathy-driven design highlights the importance of understanding the needs and perspectives of end-users in any professional context. Learning to listen to the customer is the most important takeaway. We can see how significant this is through his immense success. Additionally, his concept of "creative confidence" is a powerful reminder to professionals that believing in our creative abilities and taking calculated risks can lead to real and transformative solutions. The video's portrayal of design thinking as a step by step process, while incorporating a willingness to learn from failures, resonates deeply with the reality of professional challenges and problem-solving in any field, especially that of engineering. Overall, David Kelley's wisdom in this video serves as a source of inspiration for professionals seeking to foster innovation and creativity in their work, emphasizing the value of empathy, confidence, and adaptability.

[@jonathongonsalves5983]

Great piece by 60 Minutes. David Kelley's design-based thinking is extremely important for anyone in the engineering business to have a grasp of. To be a successful designer, one must always keep in mind how the consumer interfaces with the product. If the user experience is not satisfying or rewarding, one cannot expect to be successful. Consumers will actively look to replace your product with alternatives, even if it is one which is necessary in the course of their daily lives. Kelley perfectly encompasses this idea of the importance of satisfying the end user when he says that a design should be "empathetic to people".

[@joeyb8006]

ASU entrepreneurship student here. It is compelling how Charlie Rose introduces David Kelly who is the founder of the successful company IDEO. Kelly uses design thinking which incorporates human thinking into designing products. Design thinking uses people from all different backgrounds to find solutions to one problem. Since they are from different backgrounds, they add diverse perspectives on the solution that one person alone could not perform. IDEO has a culture of encouraging wild ideas and then making prototypes. They have capitalized their products by creating solutions to everyday problems and watching customers see what they really need. The hallmark of design thinking is collaboration. By doing many interviews I think that is a form of collaboration. Also designing a prototype and seeing how the customer interacts with it is also a form of design thinking.

[@cdh731]

What an inspirational man without being pretentious....what a relief that is in todays times!

[@adrianlazzar2130]

remember commenting this?

[@imcathyiirock]

Help people find the confidence in their creativity & change the world - David Kelley What a positive message, an inspiring story of the beginnings of IDEO. Wow!

[@ericsalazar6946]

Human-centered thinking is the forefront of any solution. If a person has a problem, it will be solved by another person in all likelihood. This is the main school of thought behind design thinking. I think that the solution approach we have been crafting for the semester addresses this thinking almost directly since we had to find real people that had real problems and then solve them. Our solutions are human centered because our problems affect humans.

[@chiavernwei]

David Kelley introduces the idea of 'design thinking' and how it leads to innovation. When designing a product, it is important to understand the customer. In my opinion, a lot of companies fail to realize the power of observing the customer using a product. This is the best way to get information about the customer's experience with the product. Another important point David Kelley mentioned was having diversity in the workplace, in terms of an employees' background. Having different minds collaborate leads to a plethora of different ideas. This is the key to unleashing creativity in problem solving. I also really liked that Charlie Rose mentioned 'David Kelley helps people find confidence in their creativity' which I think is extremely important for problem solving.

[@uiforgione9066]

I really enjoyed this video, in particular the part about being empathetic to your customer. I have worked in a variety of customer service positions and had the best luck with customers just by showing compassion. Just asking about a person's day can open up room for comfortability and lead to potential solutions related to the product. Look how much Dutch bros is succeeding just because their customer service, empathy is such an important part of business solutions.

[@user-pu7rl2il6o]

This video is really blowing my mind. I learned a lot from this video, I understand when we want to invent a new product, brain storm helps a lot. Because we can build up our ideas step by step. When we do the brain storm, we should have a team include different kinds of people, because people from different backgrounds will have different understanding and thinking of product, if we want our product to be welcome, we need to invent it can help most people. I also learn, when we do market survey, we want to listen what do people like, do not assuming we know what people need. We need give them time to share their idea freely. Then we can analysis what should we make. We people feel free to take, usually they will bring out many new idea, we never thought before. The wisdom of the masses exceeds that of the wisest individual. When we have a large amount of data, we always can find the good idea that can help us invent new product.

[@brendanma2423]

Breakthrough inventions happen when you gather a diverse set of people from different fields. It takes more than one person in order to succeed. Surrounding yourself with talented people helps create an environment that fosters innovation. It takes perseverance in order to make these breakthroughs like the IDEO company. David Kelley is successful because he has created an environment for success. Empathy is also important for these types of products. All of the products that IDEO have created have an empathic solution behind them. They solve the annoying problems that we face day to day.

[@Journeybacktoself]

That end brought tears to my eyes!

[@preston2593]

Every organization seems to emphasize concepts like ‘diversity’ and ‘collaboration’. In this video, David Kelley, founder of IDEO, confirms the importance of these concepts while explaining how to design something completely new through the context of what he has done with Steve Jobs, founder of Apple. Kelley emphasized how diversity in every way-how diversity in origins, college major, lifestyle, and many other areas are all important to effective, well-rounded brainstorming. The collaboration among such a diverse group results in amazing products. Following Kelley’s explanation of this ideology, he explains how he and his group collaborated with Steve Jobs on several projects, such as the first Apple mouse. Stacking ideas played a big role in many of Kelley’s projects, including this one. Jobs requested that IDEO design a mouse, so they did. They focused on the precision of the mouse, attempting to make 1 inch of mouse movement equivalent to 1 inch of movement on the screen. Then, they realized that this wasn’t necessary and that they just need to focus on making it intuitive for the user. Jobs complained about the noise of the ball in the bottom of the mouse, so they had to find a way to solve that problem. Bouncing all of the ideas off of each other resulted in the first mouse used on all Apple computers.

[@user-bp6gt5ec2b]

While the chair design approach presented is intriguing, I couldn't help but ponder the potential shortcomings of this concept. It's a well-known fact that children tend to be restless and brimming with energy, so wouldn't providing them with a desk on wheels potentially result in a chaotic classroom environment? Moreover, considering the numerous added features, it's reasonable to assume that this desk would come at a significantly higher cost compared to a standard one. While Kelley's design philosophy may lead to desks that children adore, it appears to overlook how these desks might impact their immediate surroundings, namely the classroom. Additionally, it doesn't take into account the financial constraints faced by most schools, making these desks an unaffordable luxury. While I agree that empathy is a pivotal element in crafting a successful product, it seems that fixating solely on individual customer preferences could pose potential problems.

[@nadmeldev]

That exists for more than two decades my friend. I had it on my old Philips TV, but I do not have it on my new Samsung.

[@ryanhobbs6999]

ASU Venture Devil here. Innovative design also gets into trends, I would think. In the 1980s, there was a rectangular manila colored design to most of the cutting edge technology at the time. Then, there was a thing for thick tinted glass- like the flying busses and sunglasses in the TV miniseries, V. The tiny colorful cell phone designs of the late '90s and early 2000s would not have been a seller. Modular designs are no different and appear to have changed dramatically since the 1970s, because of fashion design trends. For example, wood-style frames on cars and appliances have completely started and died a few times over. The bean bag chair, and silly putty, phase in and out of popularity but are always a good design.

[@ambers123100]

usa needs more people like him,

[@TheSuperRocketman]

60 minutes are the hipsters of the media. I've never even heard of many of the stories 60 minutes covers.

[@saivamsikrishna1]

When I start my business I will diffidently use this Idea of diversity thanks for the Idea.

[@user-kc6wg9mc6g]

I shed a tear at the very end. What will my sentence be?

[@zaccomusic]

nice video hope you keep update :)

[@Nadzzz32]

David Kelly founded IDEO. The company focuses around integrating human behavior into product design. The company created thousands of upgraded product designs. David Kelly was so successful because he is a pioneer of design thinking. Design thinking builds on the ideas of others. He believes the key to unlocking innovation starts with forming a group of diverse individuals in their respective fields such as combining engineers, business people, philosophers, journalists etc. Kelly takes the professionals and the consumer’s experience with a product to innovate an existing product. For example, his company also reinvented the classic classroom chair. Some upgrades are better portability, ease of access, and proper functionality. The chair has wheels and therefore makes it easier for students to turn to one another, form groups in the classroom, allow teachers to easily move the chairs, and helps children with ADHD who have difficulting sitting perfectly still. The original chair is difficult to enter and exit due to its narrow entrance. The upgraded chair’s desktop can move outward. This helps students easily move in and out of the chair regardless or height, or weight. Another great addition is the basket/container used to store the student’s backpack. Classroom walkways are often narrow and difficult to maneuver without hitting a backpack tossed on the floor. His love for tinkering inspires both his employees and students. He created a field of study that's focused around design thinking.

[@choryllis6646]

"The Life and Success behind David Kelley" There, fixed your title.

[@pookitherat]

Isn't always the way? People who are so down to earth live in the clouds and give us the means to reach for the stars... I have a few designs I could be done with being built. They won't change the world, but they would change mine. I haven't a penny to spare and am not looking at being rich, but if I could pave the way for my son it would make me so happy. I like Mr Kelly, he's a genuine nice man. I hope he lives to 150.

[@markharper6138]

+Andi Stephen Did you find a way to get your designs going?

[@pookitherat]

Mark Harper Not yet... They are on hold for a bit as I am working a million hours a week (feel that way, lol) and I get home so tired I eat & fall asleep.

[@markharper6138]

Yes, I know the schedule, I am in school while trying to do the normal life things as well. Hang in there. What are your designs on?

[@pookitherat]

Mark Harper Can't tell you what they are!!! However, I believe someone else may just come up with the same idea. After all, that's how the world turns... One time it was whale oil, then some damn fool drilled a hole in the ground and found oil...then they went back to sea and found oil there. Like back in the day it was lamps, then some men in different countries discovered electricity. How many men came up with the idea for the steam engine, then trains, then cars... We all look the same and mostly think the same, but privileged few come up with an idea that changes everything (and usually require a hand from the privileged rich who end up being even richer).

[@ARGENTINAADOLF]

6:35 the best lesson in life you can give your kids.

[@adrianlazzar2130]

How are you 7 years later

[@cynthiamichalewski2576]

My daughter would probably wish she was his daughter ... so up her alley!

[@Nikiil04]

How many are from Philip Kotler's Marketing Management book ?

[@Matias-bf7bk]

forza PG

[@amberkester2421]

yes

[@artrichard9479]

I see this looking back and see that they were making a 3D printer, and I laugh because that is something that has become beyond normal today.

[@thugbunnyxxo8655]

i want to join this company, but im only 13

[@miguelsheppard6352]

You're 17 now bro, go for an internship. That's my plan for the Massachusetts branch.

[@hogieflocka]

join the company now

[@kasperherbl4454]

Go!

[@torainsmash7351]

Did you join ?

[@kevinkim9927]

An interesting approach to design, but I couldn't help but think about how flawed that chair design was. Naturally, children are fidgety and full of energy, so wouldn't giving them a desk that rolls around just lead to a classroom full of chaos? Also, with all those extra features, it must cost significantly more than a standard desk. While Kelley's design methodology may lead to a desk that children love, it fails to take into account of how it may impact its setting (the classroom) and disregards the reality that most schools have limited budgets and would not be able to afford these desks in the first place. I agree that empathy is crucial in designing a successful product, but it seems that tunneling on the individual customer's desires could be problematic.

[@jasonluong3862]

So I presume he was not the creator of Apple's hockey puck mouse? That was an abomination.

[@pyro226]

Those roller chairs are terrible :(

[@thugbunnyxxo8655]

i want to join this company, but im only 13