How to Develop A Communications Strategy

[@ruthtokula]

This is so value packed! Your audience determines your messaging, channel, spokesperson etc. It's all about the audience.

[@georjacs]

Brilliant. Tight, tangible, directive. 🙏🏾

[@NguhidenJIGar]

Knowing your audience tells you what channels you can best engage them on. Audience research and desired outcome are key to creating an effective communication strategy 👏🏾

[@nkolenkole2089]

Please consider doing one on developing a communications campaign for development communications projects especially targeting rural communities. Thank you.

[@nkolenkole2089]

This is so helpful. Will watch again and again and looking forward to more of such videos. Much gratitude from a new fan in Zambia. Happily subscribed.

[@NguhidenJIGar]

Thank you so much for this!

[@NguhidenJIGar]

Clearly state what your desired outcome is 👍🏾

[@ruthtokula]

Always tie your results to tangible business metrics.

[@ruthtokula]

Communication is about meeting people where they are.