How to Develop a NEW PRODUCT (From Concept To Market)

So, you’ve got a great new idea for a product? Now what? In this video, we will guide you on how to develop a new product from concept to market.
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Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs.
The product development process can seem almost mysterious, and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line.
During product development, each journey to a finished product is different and every industry has its own unique set of quirks involved in creating something new. If you find yourself struggling to figure it all out, remember that every product that came before yours had to overcome the same challenges.
By following these steps in this video, as you undergo your own product development process, you can break down the overwhelming task of bringing a new product to market into more digestible phases.
No matter what you’re developing, by putting in all the necessary preparation-through researching, planning, prototyping, sourcing, and costing-you can set yourself up for a successful final product.
Here is what we’ll cover in this video:
00:00 Introduction
01:09 Step 1: Ideation
04:32 Step 2: Research
07:28 Step 3: Planning
08:54 Step 4: Prototyping
10:36 Step 5: Sourcing
12:13 Step 6: Costing
13:39 Tips for Developing a New Fashion Product
14:33 Tips for Developing New Beauty Products
15:21 Tips for Developing New Food Products
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[@learnwithshopify]

🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9

[@MichaelBrodie-]

Thank you for this mini course. It took longer than 18 minutes from all the notes i took. I definitely have a better understanding. You made it easy to grasp!

[@learnwithshopify]

Glad you were able to find it helpful! -Rio

[@rosyrosie35]

I REALLY appreciate your video, super helpful! Great job putting it together.

[@tanvigarg4680]

Earlier, I thought I have already figured out my product but after watching this video it gave me a clear path and more ideas. Great content!! Must watch for anyone want to build a product from scratch

[@learnwithshopify]

Thanks for the great feedback, Tanvi!

[@user-uy9jh1it1s]

Quite great concept, we did similar procedure u suggested, we are new trade, 5 years passed, keep growing in this way.,

[@JohnWRuth]

Great video and explanation. Having climbed the rungs of concept to market in the space of last year, I can concur that the info provided is as clear as it gets. Of course, each facet can drill down into further detail, such as what systems to use etc. I also appreciate your mental approach to believing in ones success.

[@donnierice9509]

This video was exactly what I was looking for! Thank you!

[@ehsan0606]

Awesome, thank you for clarification of the steps! ACE!

[@maxcecco.official]

Great video Michelle :) You are very good at teaching and I like the sequence you used to explain this topic. Great job!

[@KKRZ87]

I really appreciate the free education to us new entrepreneurs! These videos are helping me with my startup as we speak. Kind of salty I started with squarespace, but I’m over all thankful

[@learnwithshopify]

Hi, Kay. Thanks for your feedback and glad to hear you enjoyed the video. Check out our Shopify Blog post aswell for a 12 step guide on how to start a business: bit.ly/3s3SgBV.

[@pumpas]

how did you get on?

[@christinecornelius9121]

Thank you so much! So helpful!!

[@Gryder3366]

Great video, this is the resource im looking for 😎👍

[@vanessanwo]

Wow, so much value in such a short video! Thanks for sharing!!

[@learnwithshopify]

It's our pleasure, glad you enjoyed it! Appreciate your lovely comment, Vanessa. 💚

[@josephndegwa6725]

It is a well prepared,clear and simplified explaination of what to do. It has really amplified my thinking.

[@learnwithshopify]

Thank you so much, Joseph!

[@buzzybee333]

Well done! Good pacing on the video, practical tips, and a solid general overview. Michelle, has an excellent video presence, although towards the end I thought it was a new host, the look was a dramatic change. Appreciate this content.

[@simonepeters9070]

Yes me too, quite distracting although great content.

[@coderover3000]

The value this video offers is worth over a million dollars 😀

[@abdurrahmanmohammedsherif5750]

Wonderful. It's an eye-opening class.

[@nataliab430]

Thank you for such valuable information

[@Zoe-od9mj]

Thank so much for such content.

[@sravs921]

Thank you for making valuable information picture clear

[@Human-yj3up]

You have explained with clarity

[@SuperSalsa]

Thank you very much for your great tips! Greetings from the Dutch salsa dancer on wooden clogs :)

[@tonyvillarama1059]

Cheers for sharing! Keep safe.

[@AzetheReal]

I appreciate the knowledge.

[@rustedpine4146]

This is well put together, well ahead of the basics, most of these concepts are ahead of me, after some groundwork I'm confident I can come back and learn quite a bit, but for a beginner this seems to be a mix of intermediate to advanced advice, for someone who knows nothing, I'll need to complete some homework to come back and watch this again, thanks for the knowledge!

[@salehwmosleh]

Awsome digest 👏🏻 thank you so much 😊 ❤️

[@WillemDeEkte]

Thank you!

[@joseph666666666666]

Great video. Thank you for putting in the effort to make the information so palatable :)

[@learnwithshopify]

Thank you! We're glad you enjoyed it.

[@JLWStudyRoom]

Good stuff, thanks!

[@user-tb9gu2sx6i]

Great advise.

[@Curiositycure]

This was very helpful

[@shrinidhialva]

These Information is good for small business owners

[@AustinD233]

👏👏👏👏very good content 🌹

[@rajudesai3069]

Thanks you very interesting idea 💡

[@DilanMadusankaOfficial]

Thank you

[@alyssa7199]

Love the manifestation piece at the end!!! QUEEN :D

[@user-wp5us2ki8z]

Interesting and informative video, thanks for the help of the author

[@willwahlberg1890]

This is a very clear video! Thank you! I just have one question. How can you protect your idea? Will you necessarily need to patent it?

[@NatalieBaucum]

It depends on what you're creating. Some products aren't able to be protected by a patent. Check the federal government patent office.

[@mohamedhaneef1863]

your videos are 10x practically valuable than many full time Entrepreneurship programs online.

[@learnwithshopify]

Thank you for the kind words!

[@elyseedward1030]

Great video

[@Heem2234]

do you guys think y'all can make a video all about prototyping pls

[@shuso9619]

Excellent

[@utkarshmalhoshya109]

Love from India , mam

[@mkateugale8183]

Hi, can you do a video on marketing so that you can collect pre-orders.

[@user-ut6mq1bz4v]

Nice video

[@inderjeet8895]

You didnt talk about the marketing part. Nice video

[@VIKINGOCATIRE]

Damn,. This video is excellent!.

[@learnwithshopify]

Thank you!

[@Mr.Grinch510]

So I have come up with a new product that’s going to help the medical, handicapped and mobility issues. I have a prototype and I’m gonna build on a new one next week and I need to start getting it out and I have to go to KZbin university for a while and then I also have people in the manufacturing industry. This is my first foray into entrepreneurship. I am 58 years old.

[@hamzahassan8024]

wow, this is such high quality content 💕💕💕

[@takzie8360]

It’s a buisness

[@itsleeshahaneef]

Agree… she is better than a university lecturer

[@mehmetekinci3149]

Much appreciated all the info.

[@learnwithshopify]

Glad you enjoyed the video, Mehmet!

[@mehmetekinci3149]

As your presentation I felt like I am half way there. This was a great motivation for me to keep moving forward. Again thank you so much for the help and reply.

[@davidklenk5253]

Very well done Michelle

[@shivamdhawan5434]

insta name plz

[@liewwengfoo573]

hi, i would like to know must we have the product knowledge before a product is developed? and what if im not a technical expert, what should i do to understand the sketch that was developed by someone else (eg. upwork)? and what about when it comes to sourcing, how to make sure they will give us the right sample, because the more sample they dont make it right, the more they will charge us on the sample, thanks

[@learnwithshopify]

Great questions, Liew! At the end of the day, a lot of your questions and concerns about the product development process come down to clear communication. If you work with a freelancer on UpWork to perform your sketches, you will want to be thorough and clearly communicate what you would like to accomplish with the product. The more details you provide the artist, the closer they can bring your idea to life! The same can be said when you bring your design to a manufacturer who's going to create your sample products. Providing detailed sketches and discussing the finer details of how you want your product to look is going to allow the manufacturer to build exactly what you are looking for. - Dirk

[@marie-madeleinefurbeth6367]

I actually wonder if one can skip the research part for a smaller venture.

[@goodievideos]

What are your thoughts about inventor help companies?

[@haotang2638]

Great video! If I don't have a product prototype with packaging, how do you advise approach kickstarter? I am focusing on food industry. thank you!

[@learnwithshopify]

Hey, Hao! What product are you specifically looking to prototype for your store? Is it not possible for you to create the food items yourself from scratch? If you require funds to help with prototyping, we have some tips on fundraising on our blog here: shopify.link/B37Y.

[@vipanchika5059]

When and which month I would be expected your income from this business

[@IllianaBriones]

what illustrative example that is being used in this video?

[@mayomayo9557]

😭 good job

[@theauthentictaste2469]

Do you think using a design firm a good idea for a startup, I have been shocked by the quotes I received £20-30 k never the less I have still gone ahead with one but not sure if it was the right choice

[@michealshingler9697]

Do you know any sites to make a prototype for cosmetics.

[@pangiwehazel9576]

Learning

[@Businespro.22345]

Good

[@kamalkhaled6744]

This video helped me, on my way to get samples from Alibaba

[@learnwithshopify]

We are happy to hear that it has helped you, thanks for watching!

[@shortsinsider4548]

Very helpful

[@EsmanFakhro]

Great video! How much do i need to develop a product?

[@learnwithshopify]

Hi, Svenska! Startup costs really vary depending on the type of product you're developing. This guide can give you an idea of average startup costs, though it isn't specific to product development: bit.ly/42UYSBt. Are you looking for a manufacturer?

[@evelynestrera1055]

What led you to develop your ptoduct?

[@hiteshdhawan1]

I want to design and produce a product. How do I contact the manufacturer for my custom design? What do we tell them so that they mass produce it exactly as needed

[@learnwithshopify]

Hi, Hitesh! Perhaps you will find our documentation on choosing a supplier helpful in finding the right manufacturer. Check it out here: bit.ly/3LMf5Uu.

[@777_10x]

in love

[@DonnieBling-bd4ym]

But how do I find a mold maker for the actual build the body of the invention 😅

[@stupidemperor]

I was kinda looking for information about producing new product and the title of the video says it, not improving already existing producing process. I guess I misunderstood.

[@ladipoailara6508]

Where is the link to the product pricing calculator?

[@learnwithshopify]

Hi Ladipo! You can find the product pricing calculator here: bit.ly/3y3rNF7

[@mystique5113]

Can I use Shopify if I have my business in Nigeria?

[@learnwithshopify]

Yes you can! www.shopify.com.ng/

[@dslam22]

Should I worry about a patent when looking for production partners

[@learnwithshopify]

Hi, there. When it comes to patents we always suggest seeking legal counsel. We aren't able to provide legal advice so it's best to speak to a professional directly when it comes to this. Your production partners may also be able to point you in the right direction! -Rio

[@vidyashree6435]

I start in4month

[@liononline84]

Great video, Thank you for it, but you shake a lot as you sitting!!

[@miklepower2638]

hi my advisory

[@MaheshPawar-sn2zw]

Good, presentation should be a little slow.

[@joshbousche8669]

I've never been so proud; I live in Montana and when you put "beard straightener" in Google trends I instantly said, "what the hell is that?" I'm happy to see nobody in North Dakota, South Dakota, Wyoming, and Montana knows what it is either.

[@Suresh-um7om]

❤️❤️

[@inadrabadi421]

This girl is gorgeous and smart👸

[@jamesbellamy6102]

How do I avoid Being mesmerized by your beauty so that I can pay attention to what you're saying?

[@user-qb1xx7zw3e]

Please can someone help me, i've made hoof oil (product for horses feet) what else do I need to do, I want to sell it to the market, do I need any certificates or any insurance, or can i just start selling it to the public? please someone help, Many Thanks

[@jasonfirewalker3595]

Since you cant patent a recipe come up with a name and trademark and copyright it. Solicit vets and owners for testimonials. Ask Chat GPT to give you a list of national businesses that specialize horse grooming products. Ask Chat GPT to write you a business plan, a cold calling script, a contract, proposal or even teach you how to shoe a horse. It's pretty amazing. Best of luck!

[@BigBrisian]

Isn't a crowd funding campaign a bad idea because it gives other businesses a chance to steal your idea??

[@0ni_x4]

Business is 80% about execution

[@51ge56]

That’s the most scariest thing about crowdfunding

[@matthewmackenzie3504]

No cause you wouldn't crowdfund an idea without a patent or patent pending.

[@prosperotv9072]

​@@MaikForza hey there. What's a patent ? Plz

[@brandonmccrae5472]

No, that rarely ever happens. I word in Venture Capital, it never happens. Plus, your idea is likely already out there, henceforth why you have competitors.

[@jessies16]

Stephanie Smith 🎉

[@jerimiahrobinson4913]

Won't someone just steal your idea if you publish it on those sites? Seems a bit risky IMO

[@bobbynorth6387]

fell for thier [my invention is a one in a million];ha ha

[@muj8852]

regardless the video content, she is so beautiful 😍

[@ismaelhall3990]

Its never easy

[@vidyashree6435]

Hi my vidyashree my own business beutiprocdct in facepack powder in7ingrens homemade this natural facepack powder but ihave no idea you can se powder mam in Karnataka from Bengaluru my vidyashree

[@DjIsh9]

Wow, It was hard to focus on the content, as couldn't take my eyes of you. 😅.

[@injhs]

구글 트렌드 메모..

[@Noah-xw7lt]

Am I the only one who hears reverb on her voice?

[@jamesross5120]

yea but you need a solid business idea or concept first otherwise theres not much point in going any further with all this information.

[@alvinmughal6121]

Will you listen to my idea.

[@IShowMeat-Edition]

I will!

[@IShowMeat-Edition]

Do you still working on it?

[@stig5763]

I already did all this stuff and your just rifling off so many hypotheticals I’m completely lost. “When you approach your manufacturers”? What are you talking about? missed the part when you say how you contacted the manufacturer to begin with. Kinda think that’s a key detail. You talked for 18 minutes about hypotheticals. Professional at beating around the bush. You would have done more if you told us what phone number to call or what website to go to. Which would have been a 5-10 second process. But here you are for 1/4 of an hour just talking about nothing. “If you, when you, you could”. Legit just beating around the bush the entire video…

[@LATriBri]

Amazing how you can disparage a video that pretty much everyone else in the comment section has found valuable. This isn't a college course, it's an overview on KZbin. Maybe you can email her and ask her to write your business plan for you. She may even help fulfill the orders when they are ready to ship. Geesh, some people...

[@Poppin-Popenguine]

Ungrateful much?! Would you her to build it for you too? How is she supposed to know which manufacturer to list as a contact for YOUR product?

[@stig5763]

@@Poppin-Popenguine sorry you disapprove of my review but that’s it. You can take a hike now lol.

[@michiexoxosmart7725]

You're the definition of a true idiot😅😂

[@user-ms9ch1rt1r]

why you are sweet?

[@xzavierburkhart9784]

The there is nothing new under the sun quote comes from the Bible. It's Ecclesiastes 1:9

[@mrmxyzptlk8175]

There's no reason a 15 year old girl with braces can't teach adults to develop and market a new product.

[@HogwartsTR]

She is beautiful but her sweater is a little wrinkly

[@albertoandolini7881]

hot