How To Do Google Ads Keyword Research in 2024

Want my agency to run your Google ads for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-keywordresearch1024-gadfy

[@romariogauntlet]

Ben thank you for always giving us quality Google Ad content! Since starting my career in Paid Media, I've learnt so much from watching your videos on KZbin. You can really see the time and effort put into these videos 😀

[@BenHeathGoogleAds]

You are very welcome and I am very happy wot help :) Thank you for the kind words.

[@patrickjanedri1671]

Ben, I’m loving the new Google ads videos, thank you for keeping this channel alive! I wonder if you’ve got a Google shopping ads video coming soon. We’re advertising products valued at £12 and £10 and really struggling to be profitable.

[@BenHeathGoogleAds]

Thanks a lot and that’s a good idea :)

[@ArthurMuneh]

I have kw but I think most of the cheap ones are rubbish but I am tight on budget. Should I use manual cpc and use expensive ones even if I get 1-2 clicks a day and it would be less expensive than lots of cheap ones?

[@Johnox1]

I’m a politician and we need to move with the times and use different ways to engage with our constituents. No difference to businesses. This is really helpful. Also loved the new editing very snappy ❤ You might want to have a look in the future videos of how politicians can use targeted ads and media in the same way businesses do to target their audience .

[@wonderfruit8315]

Great video as always! Could you make a video on how you keep track of all the data for your agency? Like how do you keep track of leads you generate for a company and then also track if they convert into a sale? I've generated 420 leads at $18/cpl and the average order value for the company is $7,000. I know the leads are quality because the boss has said so. I'm curious if you use a CRM or just tag manager/pixel. I know I'm valuable to this company just need to figure out how valuable.

[@stupify101]

How were you able to achieve such results? $18 CPL potentially ordering $7k worth of services is astounding.

[@KeywordResearchSimplified]

*Thanks for the detailed guide!*

[@marianmisu3351]

Can you make a video about the new tool organize keywords into groups please?

[@BenHeathGoogleAds]

Good idea :)

[@narinhuseynli-qh3in]

thanks for the video

[@afsana2595]

This is really helpful.Thank you.

[@GoGoGadgetGiveadamn]

"lsa" as in "local service ads"

[@BurakAgsarlioglu]

thank you for the video