How to Do Keyword Research for a NEW Website (Full Tutorial)

In this tutorial, you'll learn how to do keyword research to find keywords you SHOULD target. The result? More rankings and organic traffic for your website.
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In this video, you’ll learn how to do keyword research in 2019 for a brand new website. Even if you have an existing website, you'll learn some tips to better structure your keyword targeting for long term growth.
First, you’ll learn what a seed keyword is and a few ways to brainstorm a massive list of keywords.
You’ll then learn an effective trick that you can use to filter your list down to the keyword ideas that you want to target.
Next, you’ll learn how to identify 3 types of keywords. Each type is important and the way you target them should be different.
These are:
1. Low Competition Keywords
You’ll learn how to find such keywords by using filters on keyword research tools. You’ll then learn a method to decide between targeting multiple keywords with one page, or creating individual posts targeting a single keyword.
2. Link-Bait Worthy Topics
You’ll learn how creating content around such topics can help rank other pages and build authority across your website. You’ll also learn how to reverse engineer the success factors of pages that have already generated a ton of links.
3. Money Terms
You’ll learn how to focus on transactional intent and identify keywords that will be your core revenue drivers.
Once you have your list of keywords, you’ll learn how to identify search intent for each of your keywords.
Another important thing you’ll learn is how to assess ranking difficulty by analyzing the SEO metrics of the top ranking pages. This step helps you understand what it’ll take for you to outrank who you’re up against.
Finally after qualifying your target keywords, you’ll find out how to extract subtopics based on the keyword rankings from the top 5 relevant pages. This process gives you valuable “clues” of related subtopics you should include in your content.
Keyword research isn’t rocket science. It’s a data-driven process.
Using the process outlined in this tutorial, you’ll be able to find the keywords that truly matter to your business.
Timestamps:
1:11 Generate keyword ideas from 2-3 seed keywords
3:45 Filter keyword ideas to find those matching your goals
5:32 Find low-competition keywords
7:24 Get keywords with link-bait potential
9:50 Find money terms for your money pages
10:58 Identify search intent for each keyword in your list
12:12 Assess the ranking difficulty
16:16 Extract subtopics using keywords from the top 5 relevant pages
#KeywordResearch #HowToDoKeywordResearch #SEO
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[@MuhammadAhmed-ny9dx]

Presentation skills are on another level.

[@AhrefsCom]

Thanks!

[@waltroderick101]

I've been teaching small classes for 25 years and you are a stud! I'm starting a new site and find your presentations informational, energetic, and though not intentional, entertaining (well I guess the karate game was funny! - I loved that game in the day. I'm 67).

[@theresahoong6829]

Excellent lecture! There's a massive amount of information to digest. Thank you.

[@AhrefsCom]

Glad it was helpful!

[@m.j.w.8697]

Thanks from Germany! This will help my business a lot :) Signed up for the 7 days trial and will stay a customer ;) AWESOME work Sam. The tool together with the videos is the best education one needs

[@AhrefsCom]

Awesome! Thank you so much! - SQ

[@jonnyrainbow6226]

one of the best keyword videos i have ever watched!!! thank you!!! unreal job!!

[@AhrefsCom]

Glad you liked it!

[@kandaman304]

AGAIN, as always EXCELLENT TUTORIAL SAM OH!!

[@AhrefsCom]

Thank you :)

[@adityamudugal]

Great to see your Videos, Sam Oh! Thank you for this practical video!

[@AhrefsCom]

Glad you enjoyed!

[@hengamehkhodabandeh3299]

I watched it two or three times and took notes. Very informative and I'm excited to watch other videos on this channel. Good work!

[@AhrefsCom]

Glad it was helpful! More videos to come :) -Helen

[@jpmk304]

This SEO tutorial is so beginner friendly and explained so well. It's exactly what I was looking for. I subscribed, thank you!

[@AhrefsCom]

Glad you found it helpful! Hope you're able to put the tips and strategies into action.

[@RottenPuppets]

Sam this is fantastic. THANK YOU! Now to try to internalize and apply it all.. A little foam and fleece will fly but this is a huge help.

[@AhrefsCom]

You're welcome!

[@linnetmwd]

Before this I did a 6 month SEO course, and started watching your tutorials along with the course. Your incomparable, I seek your advice from Bangladesh.

[@AhrefsCom]

Glad you like our videos! -Helen

[@zeeshanahmed430]

man I have started loving your work. you have streamlined my thoughts dear.stay blessed....

[@AhrefsCom]

Thank you, Zeeshan!

[@TanChoonHong]

Thanks Sam. Great tutorial! I sure learned a lot from you.

[@AhrefsCom]

Glad to hear Hope it helps in your keyword research :)

[@chetan2471]

Yes, Its a process & now I'm going to start work on this & follow all the steps so that I can get huge traffic. Thank You Ahref, Once again!

[@AhrefsCom]

You are welcome! Best of luck!

[@sllamia5507]

Impressive amount of informations with the best presentation!! Thank you for the effort you put in every video! You have the best team there! Best regards from Algeria!

[@AhrefsCom]

Thank you!

[@RobinEyre]

Thank you, Sam. Good tutorial.

[@AhrefsCom]

You are welcome, Robin

[@vijaysinghkhatri9566]

Thanks for sharing this video. I love your tools.

[@AhrefsCom]

You are welcome! Thanks for being Ahrefs fan!

[@ernestosazo299]

Hey, Sam Thanks for the reply. I'm talking about the actual tech moves. For example,. building your site connect your URLs to your home page. How everything technically comes together, Connecting the responder to squeeze page. I know it would be a long video if you provided all the details at once. Just the tech moves from your host to the responder to capture/squeeze page etc. Anyway, thanks much appreciated. Hey, one last thing your really good at teaching instructor/mentor. Precise to the point and easily understandable. I don't know how many times you had to do a retake but your good. lol I would take it to the next level. As a matter of fact I just scrolled down and read a couple of comments saying the same thing. lol

[@AhrefsCom]

I see. We'll think about making a video on that topic. Thanks! - SQ

[@sauravpanda2116]

Sam will literally make you an SEO specialist :). Thank you

[@AhrefsCom]

You're welcome!

[@craigwalker2092]

Very valuable information for understanding how to measure keyword ideas, ranking difficulty and search intent. Thanks for the information

[@AhrefsCom]

Glad it was helpful!

[@lnrdlai]

as well informative as always. But I actually love your 1 or 2 years ago tongue when you started your first tutorials. It sounds better, powerful, assertive. I get more alert watching.

[@AhrefsCom]

Thank you for the feedback! Looks like we should go over our old videos and make a recap🙂

[@jeffpatterson459]

Dude-I had to stop 🛑 this video and write this comment: Best. Keyword Video. Ever. Thanks ahrefs! I’m a customer and I love your content

[@AhrefsCom]

Wow, Jeffrey! Sorry our content made you stop watching our video =) Glad you enjoyed ;) - Max

[@nomadicdavid]

just starting with ahrefs today and found your video, good work sir

[@AhrefsCom]

Welcome aboard!

[@ShahbazFahim]

Unbelievable Tutorial ever! 😍 Thank you Mentor Mr. Sam Oh, Keep it up!

[@AhrefsCom]

Our pleasure! -Helen

[@ViralVideos-ux2ur]

Thanks sam for that much effort on making best tuts , can you make more on broken link building because its difficult to get links for long tail keywords

[@AhrefsCom]

Our broken link building tutorial right now is pretty thorough as-is. Have you seen it yet? kzbin.info/www/bejne/f4C2o6tvaspnotE

[@ArnaudJoakim]

So much value in this video! Thanks!

[@AhrefsCom]

You're welcome, Arnaud. Glad you enjoyed it :)

[@IhsanSantoso]

Just subscribe ahrefs for 1 month, this video explains a lot of things for beginners like me. Thanks again sam

[@AhrefsCom]

Ihsan, welcome on board!

[@Maxi_Shubert]

Good stuff ,as always!!

[@AhrefsCom]

Thank you, Eugene!

[@gamesavetrainers7769]

i just start my website a monthe ago and do what you say in your videos ... i start have organic traffic from google :) ❤️ thank you

[@AhrefsCom]

Awesome! Keep on going 💪 - SQ

[@MegaBenschannel]

Great content thank you. Going a bit too fast for me but not complaining, shows there's a lot to learn... On a slightly off topic can you share which tool you are using for those beautiful slides?

[@AhrefsCom]

These are created manually by our video producer using Adobe After Effects. - Max

[@farazmushtaq]

The DR way to analyze competition is great!

[@AhrefsCom]

Thank you!

[@kitegamesstudio486]

Great content. Lots of information in a single place

[@AhrefsCom]

Thank you! -Helen

[@rajvasani0]

Great video man!!!!

[@AhrefsCom]

Thanks!

[@Profsiaw]

Very resourceful video. Thanks for sharing

[@AhrefsCom]

Glad it was helpful! -Helen

[@dulcisfate6060]

Thank you very much from the Philippines!

[@AhrefsCom]

You're welcome!

[@shakibahmed5401]

Great tutorial and great tutor. Thanks!

[@AhrefsCom]

Shakib, you are welcome!

[@sharoncunningham500]

thanks so much for those keyword tips...alot to learn.

[@AhrefsCom]

Glad it was helpful!

[@jessicaweischedel4569]

This is awesome From the actionable steps and the easy paced tutorial, to the transcript as you talk us through each step. THANK YOU

[@AhrefsCom]

You're very welcome! :) -Helen

[@yashwarjohn8821]

Excellent piece of content. I learnt great information .

[@AhrefsCom]

Glad you enjoyed it :) -Helen

[@nalinnishant5249]

Nice Sam. Great idea

[@AhrefsCom]

Thanks!

[@umairnadeem4889]

Very informative plus you introduced street fighter 7 (12:26)😁

[@AhrefsCom]

Nice catch =)

[@aarniebhardwaj]

Oh !! Sam ........ that's amazing tutorial

[@AhrefsCom]

Thank you!

[@parrotsloveO-O]

Hi sam for a beginner can you explain (or refer to a blog/video tutorial on )impressions vs clicks on google console and how to convert impressions to clicks ? For eg i have written an article now i want to know the exact shortcoming which is not helping my clicks to increase ?

[@AsifIqbal-hi9uf]

Fantastic piece of information!!!

[@AhrefsCom]

Glad you enjoyed it :) -Helen

[@amjadjudeh3948]

Another great one. Thanks!

[@AhrefsCom]

You are welcome, Amjad!

[@user-hi8yg5nn7r]

Thanks for the useful information

[@AhrefsCom]

Glad it was helpful! -Helen

[@Buyseech]

I ve been doing this for over 10 years and still found many nuggets inside . Awesome stuff!!!

[@AhrefsCom]

Great to hear the video was able to help you! Cheers.

[@gaegeroot]

That shirt is the business haha. Great branding awareness

[@AhrefsCom]

Thank you =)

[@TheSavvyPilgrim]

Absolutely awesome!

[@AhrefsCom]

Hey! Glad you enjoyed this video. Check out a full playlist on keyword research here - kzbin.info/aero/PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY - Max

[@sarasheraka2312]

Thank you Sam for your deep explaining I love your tutorials so much... I start a blog around 3 months ago .. some articles are already indexed by google.. just I want to ask you, I’m writing now about 2 topics and can I write about more topics or should i stick only to 2 or 3 topics ?

[@AhrefsCom]

Hard to tell without seeing the website. But as long as you stick to the chosen niche of your blog - why not? -Helen

[@kasimliban3322]

Im The one searching how to buld own page?

[@miamiles7996]

I'm building a new website. I definitely needed this video

[@AhrefsCom]

Good to know it helped! - SQ

[@aliassaputra6567]

best video, easy to understand even if i cannot speak english very well :D

[@AhrefsCom]

Awesome!

[@ronsmith4435]

AWESOME training tutorial. Just excellent. Wanted on piece of clarification. When you say "make a note of search intent" what exactly should we note down?

[@AhrefsCom]

Search intent is the reason behind a searcher's query. When doing a keyword research and choosing your keyword you should check for their search intent and use the keywords according to the search intent. We have a bit more thorough video on search intent here: kzbin.info/www/bejne/sImzi2OCZ8iCrZY Maybe it'll help you :) -Helen

[@CromaCampusOfficial]

Thanks for sharing this really helpful tutorial for digital marketing students

[@AhrefsCom]

You're welcome!

[@elmer.growthmap]

Hey @Sam! Thanks for your awesome videos! What do you actually do when a keyword with low KD has a parent topic that has high KD?

[@AhrefsCom]

This post might help: ahrefs.com/blog/keyword-difficulty/ - SQ

[@PrishaRL]

its amazing and best video for new learner....

[@AhrefsCom]

I am glad you liked the content. Thank you!

[@sidneyhui7881]

Great lecture! really learned a lot from it :) and i noticed you spelt low-competition keywords wrong (competion) at 5:11 lol.

[@AhrefsCom]

Our bad.

[@arsalanahmed01]

informative video about keyword research for new website

[@AhrefsCom]

Hope it helps with future content creation;) - Max

[@wowwealthy]

really great explanation video about keyword research for new website

[@AhrefsCom]

Glad you think so! -Helen

[@reviewszone5012]

out standing work

[@AhrefsCom]

Thank you!

[@rocketexpansion4500]

Hi Sam thanks! I've recently gotten Ahrefs and I love it. Do you have advice or any good videos for local SEO? I have a client in a competitive city and it's tough.

[@AhrefsCom]

Local SEO is not our expertise to be honest. Here is one video that might help you - kzbin.info/www/bejne/poK2h6Z-q9WHiqM - Max

[@karansinghbisht8599]

I need to watch this again and write everything and watch again. 😎

[@AhrefsCom]

👍

[@discoverinbengali]

Great video. You said about keyword stuffing. when I will write content than what is the ideal ratio of keyword for my content.

[@AhrefsCom]

There is no ideal ratio for the keywords. They just should look natural within the content. -Helen

[@muhammadsheeraz8169]

Hey Sam, Awesome Video like all the time . Love from Pakistan 💓

[@AhrefsCom]

Thank you, Muhammad!

[@Ajinkykale56]

Aapke des me bhi internet hai kya Bhai?

[@oscarevans8327]

@@Ajinkykale56 NAE! modi ke Signals atay hain.... Abey salayy!

[@WaqasAli301]

Thanks, Sam for this great Tutorial I have some questions related to keyword research: 1) Is it possible for new bloggers to rank on a topic that is already covered by great authority websites? Like what if I want to write about digital marketing; There is huge competition already. So, Is there a possibility for me to rank on even long-tail low competition keywords? 2) Is my blog going to rank on this niche as already there are big authorities are writing in that niche? Please answer me as I am following you deeply for my blog research. Many Thanks, Waqas

[@AhrefsCom]

Yes, it is possible. Check out this post to learn more: ahrefs.com/blog/keyword-difficulty/ - SQ

[@paulmaindivide3063]

Hi Sam, thanks for your awesome videos, I always watch them when you upload them and everytime I learn something new thanks for that :). I have two questions for you: - you never use the Google Keyword Planner to find keywords ideas ? For example to find the money pages ? - Wouldn't it be easier to simply look at the organic keywords of your competitors and spot the most important ones ? What would be the downside of this method? Thanks :).

[@AhrefsCom]

Hey Paul, 1. No, I don't use Keyword Planner since I use Ahrefs :) Even prior to creating videos for them, I had been a user for several years. I've personally found the data to be better representations of search volume as well as additional keyword / seo metrics like clicks, traffic, organic keywords etc. 2. Regarding the downside to looking at your competitors' organic keywords: a) The downside can be wasted time. At this current time, Ahrefs blog ranks for 55,633 keywords. That's a lot to filter through. b) Some keywords are very similar and in my opinion and have similar search intent. So there's no point in creating separate pages targeting the same keyword. For example "keyword tools" and "keyword research tools" have the same search intent, so for us, one page ranks in the top results. Instead, I prefer to use the Top Pages report in Ahrefs to understand topics, and then to narrow in on search intent and keywords from there.

[@xafsosalwa40]

Thnks so much ur best teacher 🥰

[@AhrefsCom]

Thank you! 😃 -Helen

[@doriskoine2632]

As a start-up, we are very pressed for finances. Do you think adding keywords and meta descriptions is something we can do ourselves now that our website is up? The cost for an SEO developer is outrageous for a startup. What are your thoughts? Great how-to videos!

[@AhrefsCom]

Of course you can do it yourself :) - SQ

[@fairweatherfriends.]

You can do it yourself but I doubt it will go well. Hope I was wrong.

[@ahsanaltaf6050]

Very useful Video. Thanks

[@AhrefsCom]

You are welcome!

[@AsadUllahAhmad]

Very helpful information. Thanks a lot. Love from Pakistan 🇵🇰

[@AhrefsCom]

You're welcome!

[@chamindagunasekara97]

Great lesson sir

[@AhrefsCom]

Thanks for watching! -Helen

[@niko17x17]

This video (and all the others from Ahrefs) have been really helpful in understanding the tool, thank you. I've heard that when targeting keywords if the SERP show sites like Quora, Reddit, Pinterest, etc.., the competition to rank at the top is not too difficult. How true is this?

[@AhrefsCom]

It is going to be a hard task to outrank giant websites with strong backlink profile. But I am sure there are some keywords where weak pages of these giants can be outranked if you optimize the page for search intent and work on linkbuilding. - Max

[@sangeetmetadata3902]

Hi Sam, thank you for the wonderful video. Could you please suggest an existing Ahrefs blog or video that might be most relevant for how to do Keyword Research for an OLD Website?

[@AhrefsCom]

ahrefs.com/blog/keyword-research/ - SQ

[@zakirhosen5499]

Thank you very much from Bangladesh

[@AhrefsCom]

You're welcome!

[@jrbm7588]

Great video!

[@AhrefsCom]

Thanks!

[@tmuregi]

This is just what I needed. Getting an Ahrefs subscription soon. Could you kindly give a pointer: my business niche is Pool Table Lighting/Billiard Lights. What would my seed keywords be in this case?

[@AhrefsCom]

I'm afraid I'm not too familiar with the niche to offer any good ideas. But you could always start off with what you're selling as a seed keyword 🙂 - SQ

[@misamisa9450]

Thanks for your share even I just understand a small part of this video. Ok, I will watch it again until I understand completely

[@AhrefsCom]

👍

[@ernestosazo299]

Hi Sam, just started or more like came across your videos on Ahref a few days ago, now been watching them a lot here on KZbin. And like your videos, really good s__t. Honest straightforward stuff. Wish I had come across you when I began trying to learn, but oh well live and learn is what I always say. Just want to thank you for some real s__t and of course the company you did this for, much appreciated. Hey, a question I'll look and search if you ever made a video on the technical aspects, for, affiliate marketing.??? If so, I would appreciate it if you can point me to it? And would be a good one to consider making a video on. That was the hardest for me to put it all together. I am Technically challenged, man even today!!. lol Although just understanding and deciding where I will actually begin concentrating, learning, and putting most all my efforts on. (Blogging) good thing I like writing. Anyway, like your videos very informative real stuff that seriously helps from beginners to 20-year veterans. The tool of course expensive, I believe worth its weight in gold and diamonds! lol Much appreciated.

[@AhrefsCom]

What do you mean by "technical aspects of affiliate marketing"? - SQ

[@gonzalorengifo1031]

Awesome tutorial.

[@AhrefsCom]

Thank you! - Max

[@ronsmith4435]

What is a good "Traffic" metric that would make it worth while to go after a particular topic? Is there a range? like 0 to 5000, or 0 to 10k, etc

[@jovanacalic7164]

Hello Sam! Thanks for this great video! I have a question - I don't have this "all keyword ideas" option on my Ahrefs, What do I do? Thanks in advance All the best from Serbia

[@AhrefsCom]

This video was uploaded a while back. We've since removed the "All" keyword ideas report and reorganised the other keyword ideas reports. - SQ

[@sreenivasan9450]

This video is goldmine for beginners.

[@AhrefsCom]

Thanks!

[@bomb2060]

Please do another video on the same but on more niches like tech, hobbies etc.

[@AhrefsCom]

The process is pretty similar. Not sure what you would like to see? - SQ

[@dramaglobal8730]

great keyword research

[@AhrefsCom]

Thanks!

[@jeffpatterson459]

Loved this video! Question: How big should my lists be? My Seed Word? My relevant keyword lists? Should I brainstorm as big of a list as possible? Thanks in advance

[@medicostudy101]

Same question!

[@scnews4507]

awesome information.....💓💓💓

[@AhrefsCom]

Thank you!

[@medicostudy101]

I took notes

[@AhrefsCom]

👍🏼

[@Mispelisfav]

Hey this is very helpful. I don't know if you will answer comments on this video at this point but, do you have any tips for keyword research for a local business or local websites directoy? Thank you!

[@AhrefsCom]

Check out our video on local SEO: kzbin.info/www/bejne/poK2h6Z-q9WHiqM - SQ

[@rohitkesharwani9]

I love your calmness on your face and voice🤟🤟

[@AhrefsCom]

Thanks!

[@Nikitajade08]

Google correlate has been shut down december 2019 but these tactics are extremely helpful

[@AhrefsCom]

Yeah, that video was published earlier last year so it was relevant for a while. Glad you still found additional valuable hints here =) - Max

[@avikmajumder2644]

Thanks, man... Very helpful. But I have a question, what is better for a new website, writing 3-4 blogs in a week with lesser researched information with SEO or 1-2 blogs with good and long researched content with SEO??... will be waiting for your reply.

[@AhrefsCom]

You want to have useful or interesting content. The publish speed depends on your resources. We publish not more than 1-2 posts a week. - Max

[@yangruflo8534]

Hi, after generating these keywords, where shall I put them or how will I use them for my website?

[@watsappstatussongs1808]

Sir you explain very good 👍

[@AhrefsCom]

Thanks and welcome :) -Helen

[@zipporahngarama2667]

Very enriching

[@AhrefsCom]

Thanks! -Helen

[@pubshow]

Thank you 👍👍👍👍👍👍

[@AhrefsCom]

You're welcome!

[@salmanjugvi]

Sir thanks for uploading a great tutorial. I have a question that for a brand new website what is the good KD number to rank.

[@AhrefsCom]

It really depends. Can't say off the top of our head which is the "best" KD. But that said, if you're looking for a range, then 0 - 10 might work to filter some nice keywords for a brand new website. - SQ

[@playthroughcinema]

this issue I'm having is, as a new site, all the long-tail keywords I wish to rank for are either too competitive or they don't recieve enough monthly searches, what do I do? I feel like the field I'm trying to enter is just too dam competitive (it's betting/gambling in uk) I thought maybe skyscraper content might help? what about link building? is there another way other than keywords that would allow me to "get one over" on the other sites? if not it seems really unfair for new sites starting out.

[@AhrefsCom]

Maybe try experimenting by filtering the keywords you get for Keyword Difficulty, say

[@alvinreysuplac8551]

Thanks Sam

[@AhrefsCom]

You're welcome!

[@alinamariyam9178]

Thank Sir I have to 2020 keyword videos

[@Chris-sm4qo]

Thanks for the video, may I know if you have any suggested number of search volume for each keyword for a new website ? I am trying to set my 300 products title for each page.

[@AhrefsCom]

You want to look for the highest search volume with the lowest competition - Max