How to find (and foster) relationships with content creators

The right content writer can speak your audiences' language and provide them with solutions that strengthen their connection to your brand. In this session of Live with Search Engine Land, content marketing experts discuss ways to identify those writers, develop relationships, and integrate them into your team -- as well as common collaborative pitfalls to avoid.
00:00 - Intro
09:02 - What are the benefits of prioritizing your relationship with content writers?
17:22 - Challenges that freelance writers face when dealing with clients
29:16 - The writer vetting process
35:43 - How to source writers
42:06 - The importance of having a detailed brief and SOP
43:42 - Knowing when to bring in a strategist to get the most out of your writers
45:22 - How investing in the right writer can improve your content strategy
Moderator:
George Nguyen, Editor, Search Engine Land
Panelists:
Mel Carson, Founder & CEO, Delightful Communications
Carol Tice,, Owner, TiceWrites LLC (dba Make a Living Writing and Freelance Writers Den)
Jessica Foster, SEO Content Strategist, Keys&Copy
Heather Lloyd-Martin, CEO, SuccessWorks

[@SteveChippyPaine]

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