How To Find Consumer Insights In Marketing?

Where to find insights is often a hard place to start any project.
Insights are vital to a good strategy and in this video I help to show you where you can find insights for advertising strategies.
I look at finding insights in thought pieces and give three examples of finding insights in thought pieces.
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⚡️STRATEGY MATE - strategyfinish...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinish...
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinish...

[@JulianCole]

Have a lot of strategy questions but not a lot of resources to answer them? This all-inclusive guide is the only one you'll ever need, and it's entirely free. Download it here: strategyfinishingschool.com/lm-strategy-mate

[@abrahamaugustine5702]

A pleasure taking the time to watch you Julian. Thank you!

[@JulianCole]

Thank so much, glad you enjoyed it!

[@lionelvoncroy7355]

A very well and easily explained way on how to find insights, helping gain so much time in the research. This will help me a lot in my career. Thanks a lot, Julian! :)

[@miaivy3281]

as a marketing student this video was so helpful!

[@JulianCole]

I'm so glad to hear!

[@WilliamRamirez-m2t]

Thanks for providing such insightful content!

[@quyenchau8639]

I want to become a planner in the future so I watched a lot of videos from Instagram and your youtube channel to improve my strategy skill. Thank you for your sharing!

[@JulianCole]

Nice! I've got lots of free content here on KZbin you can check out! Hope you can out it to good use (:

[@quyenchau8639]

@@JulianCole Yes! I practice a lot. The video tutorial exercises are very helpful for my writing skills and strategic thinking

[@BrianThurman-w7y]

This video provided excellent insights!

[@Jacksonjose17]

One of these video a day, keep all marketing doubts at bay

[@JulianCole]

Hahaha. Thanks heaps! (:

[@BenjaminMAS]

Brillant. Love your insights and the way you explain your methodology. Thank you so much for the channel, please keep making more videos like these Julian.

[@JulianCole]

Will do! Appreciate your kind words (:

[@wimukthidilhara7097]

We need to keep him at all costs 🙂

[@JulianCole]

Hahah you are too nice!

[@mediabyjj1852]

That was an awesome tip. It helped me write headlines for my ad school class. Anymore tips for gathering insights? Thx.

[@JulianCole]

For sure check out some of my other videos on insights relate to the whole process.

[@marugenoud]

Loved it!!

[@juliancole5366]

Glad that you do!

[@sunnykalra001]

Too good Julian

[@nicolasblondet8054]

Hi Julian, Thanks for the tips, I am now struggling sometimes when I am writing the insight down. Do you have any advice to solve that please ? Thank you !

[@juliancole5366]

I have a couple of other videos on insights, it should always unlock the problem or show a surprising new solution.

[@alinastopello6804]

i couldnt find in the video the example for cheetos, extra and billie, at what time is it?

[@JulianCole]

You are right, here is the one for Cheetos - kzbin.info/www/bejne/oKGcf4SKeb6Eapo and Extra - kzbin.info/www/bejne/iHy6aKlmZaiBjMU The Billie insight I break down in my course.

[@heshankavindaimkavinda4813]

❤️✌🏻

[@JulianCole]

💯😊

[@scottysscandinavia5793]

Great way to find insights that are relevant to you and your peers, but likely totally irrelevant to your client's target audience. A handy way to hijack your clients' budgets to promote yourself and your agency to the marketing industry (who are just like you), while doing nothing - and probably harming - your clients' business. I'm not sure the ad industry really needs any more 'tools' to further develop its usual egomaniacal methodology and disappear even further up its own backside. Perhaps pick media that your client's target audience consumes rather than stuff you consume.