How to Get Employees to Support Your Data Strategy, with Tiankai Feng (Thoughtworks)

In this video, we explore effective strategies for managing resistance to change in data initiatives. Learn why addressing resistance in one-on-one settings is often more effective than in group dynamics and how assigning personas to stakeholders-such as skeptics, believers, doers, and thinkers-can lead to more tailored and impactful communication. We discuss how to empathize with different types of stakeholders, engage them appropriately, and help guide them towards supporting change. This nuanced approach ensures that all voices are heard while strategically managing resistance and driving successful adoption of data strategies.
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