How To Get Millions Of Spotify Streams In 60 Days

[@BrianLarney]

Pitching to Spotify has got to be the single biggest waste of time imaginable. The odds are so astronomically stacked against you that buying a lottery ticket is almost a guaranteed win by comparison. I thought jettisoning the big labels in the name of independence was supposed to do away with gatekeepers! It's pretty much more of the same with Spotify, except far worse. Now, just ONE COMPANY determines what's cool and what listeners get to hear and that same ONE COMPANY decides the rules millions of artists must play by. Spotify's practices are anti-free market at best. Fankly, they suck. That said, thank you Jesse for helping sort out the nonsense that is the modern music industry. Your efforts and no BS style of delivery offer a road map. Much appreciated! Bitter? Who, me? 😃

[@laloelsalamanca]

Who's serious enough about writing, composing, producing and recording instruments, band rehearsals, getting gigs, photo sessions, video shootings among countless other music business related things and still has time for all these social media and Spotify shenanigans?

[@BrianLarney]

No one.

[@JustinJ]

A few but they are usually at the top of the industry. Making a bunch of money.

[@JustinJ]

@@BrianLarney Bro you have under 100 monthly listeners on Spotify. You need to get serious about something.

[@TrendsetterMusicOnly]

It's called planning. A photo shoot can take 5 minutes or an hour. Once every few months. Same with a music video. Gigs don't take much time to get. You outsource for production or aspects you aren't as capable at. Why you hating the guy whose offering advice. This lifestyle isn't for everyone. Maybe it isn't for you.

[@sandraesparza4710]

@@TrendsetterMusicOnly agreed. I just stopped at a waterfall on my way to band practice for 15 minutes and got 17 photos and 3 promo videos. It doesn't have to all be perfection. I just slap a simple filter on my photos and schedule them. If you have time to watch a 15 minute video, you have 15 minutes to take a few pictures.

[@miikeee]

I don't have that much money or connections but iv'e been marketing my playlist for 1 dollar a day for 3 months and two weeks ago NRJ France contacted me and now my latest track is in rotation on there station =)

[@ProdBy_ASH]

Where did you promote your playlist at 1 dollar per day

[@playlistsupply]

Thank you for making all this information accessible to artists and for the PlaylistSupply shoutout! You are a legend Jesse! 🐐

[@JustinJ]

Paid ad?

[@playlistsupply]

@@JustinJ Its not a paid ad! We just wanted to support!!

[@Musformation]

I have received no money from anyone in this video!

[@Tineidae]

All of that is a good advice (ok most of that, i have a totally opposite experience with fb ads, so i have to disagree), but then you seem to assume that there is already an existing audience of fans who are following you no matter what. Die-hard fans do exist but there is just very few of them, same as for emails - 80% of people either ignore or don't even open them. To sum it up, you spend a whole lot of effort and time, and most of that effort will be seen/read/heard by at most 40% of who's already following you (and that is a very positively biased number). It's just like with youtube - 70%+ of people who watch your videos aren,'t subscribed and so those who listen to your music are not the ones who are following/subscribing/etc in most cases. That's the way the industry is. And that's where ads actually play a huge role, and if you target people decently well, you will constantly gain more followers (and as a result more die-hard ones too). And that is also why the big guys in the industry rely on ads and marketing heavily (they just use tools different than fb ads mostly)..

[@mightbefire]

Facebook ads has actually gotten us a ton of amazing fans. When I look at their playlists they're adding our songs to they're incredible playlists. I'm confused why you believe Facebook targeted ads wouldn't get you very targeted fans?

[@Musformation]

They don’t scale and it’s low quality fans. I have a full video on it.

[@Faradaymusic]

Yea I have had the complete opposite experience with ads as what he's describing. I run ads at the same time as making organic posts and building a community and have had great results doing all of it at the same time. Jesse also suggests submitting to user generated playlist editors via Playlist Supply and in my experience being placed on one of those is far less beneficial per listener than running ads. We're talking a difference of like a 60%+ better intent rate (save + playlist rate per listener) for ads compared to user generated playlists. My guess is Jesse hears a lot of horror stories from artists who have extremely limited knowledge running ad campaigns via his consulting calls, but just because some people have failed miserably doesn't mean everyone is. I wager that a lot of those people have only tried boosting existing Instagram posts and expect huge conversions that never come.

[@Forest89764]

I think it depends on what kind of ads you run. Making wild and interesting music videos can definitely get clicks and fans. If something sticks out to them they are gonna want more and eventually become fans. I think Jesse's clients just had nothing special about their promotion or their music. Ye ye tik tok promotion gives more exposure but that doesn't mean you can't get "real fans" on Facebook ads. It might only take 1 good person or a couple to share your music/work on Facebook and get going. In general we should do both tik tok and Facbook ads cause it just adds on top of each other, but saying that you shouldn't do it is definitely wrong.

[@MikeManaMusic]

I also have good experiences with FB ads

[@mightbefire]

@@MikeManaMusic It's an interesting debate for sure. We did 3 days of ads on release weekend and we're getting flooded with algorithmic plays. It's the best thing that's ever happened. $50 each day.

[@kolin98]

Best channel for music marketing. I always come back here

[@Musformation]

That means a lot.

[@LeeNeitzel]

The community thing is extremely frustrating. Message boards? Reddit? Places like that are either filled with fans and you're not allowed to promote, or if you can link your music then the place is filled with other musicians begging for attention so there's not a single fan to be found.

[@Musformation]

You’re right that’s what happens on the low quality ones but on most genres there’s higher quality ones that have way better quality. Like I say in the videos it often takes participating and getting to know other members. Of the community before you find the good stuff.

[@radiodummies]

Jesse I’ve followed your Spotify plan & im really wanting a video about getting more people at our shows. I know your skills are digitally-oriented but I would deeply appreciate some promotion / networking ideas for the local scene. I would love another in depth video on community, specifically IRL community and how to get people who already know me personally to actually want to come see my band. Thanks for all the great videos man!

[@Musformation]

I’ve made two videos on carts you’ve seen those? There’s also a short with hood tricks

[@lexilemonademusic9062]

How were your results?

[@swaggybaconcheese1566]

I'm a simple man. Jesse says jump, I jump 😱

[@austinkramer]

same

[@Musformation]

Thanks so much!

[@TrentonFletcherMusic]

I look forward to a youtube notification popping yo with your channel on it. You’ve videos have helped me out so much and given me such a good set of strategies to apply to new songs.

[@Musformation]

That means a lot.

[@TrentonFletcherMusic]

@@Musformation just realized how bad that typing was haha, but it’s definitely gotten our music relevant in our genre and been touring full time

[@jawvees2585]

We appreciate you man, you really consistently showing you care about the indies

[@Musformation]

That means a lot.

[@tokyogamer5825]

ohhhh thats why comments about FB ads are being deleted. got it! playlistsupply AD. Sorry Jesse didnt meant to interfere with you chasing the bag!

[@Butterknifeshawty]

Bro your content is fire. I can sit and watch all your videos all day. Almost like reading a book. Thanks for your efforts

[@Musformation]

Much appreciated

[@gh0ul.nin9]

I really like the idea of making a playlist like you said on Spotify. I was already thinking of doing something like that with similar artists to me, but I like your idea of tagging the artists in hope they’ll share it. So here’s the deal. I feel like I released my song Don’t Go prematurely cause I was tired of being like BiG tHinGz cOMinG sOoN on my social media and just wanted to put something out already. I thought I would have the music video as well as two more songs by the deadlines you suggest, but I was in over my head. I wasn’t happy with the production on it and am redoing it as well as recording all of my other songs. I already promoted the crap out of Don’t Go and I don’t want to annoy the few people who like my music. I’m working on editing the music video for it and trying to get 2-3 more recorded and edited before I do anything else. My question is: do you think it would be wise to release an alternate version of Don’t Go first, then the lyric video for the redone version, then the music video? I’d probably include a presave for my new song for the three people who follow me who are already sick of Don’t Go. Or should I just announce a re-release the day of and do the regular CSP method? I’d love to hear your thoughts

[@BoyBlessing]

Bro never make the mistake of saying “new music coming soon” only announce it when you have it finished or don’t announce it at all

[@gh0ul.nin9]

@@BoyBlessing yeah… I admit I was in over my head Listen, I really have no idea what I’m doing lol I’m still figuring out this music thing. That’s why I’m all ears

[@MajorMoment]

Jesse, could you please explain how an artist can grow their fanbase without Meta ads, at a scale. Yes, of course you can get your first few hundred monthlies by begging your buddies to listen and spamming links in every comment section lol. And yes, there is a chance some TikTok video will go somewhat viral (but not when you get 200 views on each video you post), but other than that how do you see artists growing past getting a few hundred ML, we're talking thousands, tens and hundreds of thousands of new ears that need to hear your new track quickly for the algorithm to pick it up.

[@Musformation]

That’s what this entire channel is about if you go to the channel page and click the guide on how to get people to notice your music everything I see people do to get there is in that guide

[@MajorMoment]

@@Musformation been following your channel for a couple years now, watched pretty much every video. Do you have any case studies on artists who grew to 100K or above without using Meta ads? Genuinely curious.

[@Faradaymusic]

Question about pre-saves: on your previous videos you mentioned that pre-saves aren't that effective because you're asking people to agree to saving something that they can't hear and how the lack of a perceived payoff results in a negative psychological trigger (in terms of getting them to complete actions in the future). Is your thought now that the potential to capture emails/phone numbers essentially cancels out any negatives that there might be with pre-saves?

[@Musformation]

Yep

[@Faradaymusic]

@@Musformation I can't say I disagree. Although it seems like people on your email list might be the most likely to pre-save anyways, so possibly finding a better way to get people onto that list THEN asking them to pre-save could be effective🤔

[@swaggybaconcheese1566]

I've never been this early, omg

[@Musformation]

Hell yeah

[@matclark.]

Hey Jesse! I have a quick question: Should we submit the alternate version we plan to release on week 7 for Spotify editorial playlist consideration in advance? If so, would it be about a month ahead? Thanks!

[@Musformation]

Technically Spotify says you can’t submit alternate versions but as usual what Spotify says and what they do are not in agreement with each other. You can always give it a try 28 days in advance

[@matclark.]

@@Musformation Thanks Jesse!

[@shazam8740]

As a new artist who wants to release his first single in a month or two. I am so confused about Meta or Fb ads. Some channels say it gave them good results and some are saying totally different thing 🙄

[@Pattarns_Music]

The ones that are paid ads say it got them good results ;)

[@Musformation]

Yeah take notice it’s always the people who get paid to do ads who say they are great and those of us who don’t say the truth. Makes ya wonder

[@psyzmech9044]

What about those who starring out with no fans.

[@NorManRaps]

I’m doing fb ads and I started to have a 5 listens/listener. Isn’t it recommeding my song to good fans?

[@votepeterrichmon]

Would it be possible to achieve that only using Spotify?

[@silentscript]

Your videos are awesome Jesse! They've been a huge help in keeping me informed and motivated in promoting my band. I have a question related to how the Spotify algorithm scans social media for tags and seeing which artists are sharing, interacting and tagging each other. My band is using several different, but related, handles across our various social media apps (in this case, Silent Script on Spotify, silentscriptband on some social media, etc.), and I'm wondering if those different tags is negatively affecting the connections being made by the Spotify algorithm? Thanks!

[@Musformation]

Spotify sees inbound links aka when people are clicking into them and what they’re clicking. They just care those clicks lead to streams not who is doing it

[@silentscript]

@@Musformation cool. Thanks so much for the reply! Makes sense

[@KingDavidMusick]

Just subbed because you actually know what your talking about!!!!

[@Musformation]

Thanks so much!

[@DreamingWhileAwakeMusic]

Great info

[@FreeComputerTutor]

What platform do you suggest for sending out mass emails ?

[@Musformation]

Limited run is really affordable. Sendy and flodesk are also affordable

[@HoldenLeDinh]

wooohooo thanks Jesse

[@Musformation]

Appreciate That

[@xanderusa1]

Facebook Ads are wielding a detrimental impact on my Spotify algorithm. As ppl enjoy the seamless experience of discovering new music tailored to their taste, Facebook's intrusive ads infiltrate their listening sessions, interrupting the flow and diluting the algorithm's ability to understand their preferences. This intrusion hampers the platform's ability to curate a personalized and enjoyable music journey, leaving them longing for an ad-free musical sanctuary, and eventually picking music that not necessarily fits their tastes, and that in all probability won't hear or give the artist a second chance. So Fb Ads are just circumstantial and not longing in time.

[@FreakinTrash]

Yo, if you know how I have to put my FB-AD settings to INFILTRATE with an intrusive FB-AD a Spotify listening session please let me know. Am quite curious how this should go. ✌

[@Lorenzosmusic]

Thank you for this! I just wanted to mention that your anchor/Spotify podcast link in the description doesn't link to the correct video

[@Musformation]

Thanks so much!

[@LaynoProd]

these videos always helpful and timely, literally released a new single yesterday, thanks Jesse 🙏🏽👨🏽‍🎨💎

[@Musformation]

That means a lot.

[@timothynelsonmusic]

Do you believe there is a particular time or day of the week that is best to release a song?

[@Musformation]

Wendesfay but time of day no. What you do after the song is out is way more important

[@diemos4962]

Jesse, I am an artist from India, and we don't HAVE Tiktok (It was gov banned lol), any solid alternatives for marketing your music? Instagram reels was good but lately the traffic from non-followers on Reels has been horrendously bad. There have been times where I made a legit high quality video and that got like a 100 views on Reels recently, whereas my older stuff had thousands. I wish we had Tiktok but if you have better alternatives to suggest it would help me a lot.

[@insecticaa]

u could try a VPN?

[@rickplester9727]

Thx!!

[@jszuper]

Why are listeners pooled from ig or fb ads, the worst listeners possible? I’m not understanding

[@jszuper]

U only wanna garner fans that love ur genre?

[@Musformation]

No, watch my videos on community I explain there kzbin.info/aero/PL0i-5Ujnd4VUmd6mnlSRb6TTUKCbEsNm7

[@JustinJ]

Great video

[@Musformation]

Thanks so much!

[@Jetpackth]

Is it worth pitching a song if you don’t even have 100 Spotify followers/listeners?

[@Musformation]

1000000%

[@Jetpackth]

@@Musformation ok thank you! I gathered some data and from what I’ve seen it seemed that it’s not really worth it to try pitching if you don’t already have a decent amount of listeners/followers but I guess my hypothesis was wrong

[@pikachu-hs5zz]

how about TikTok ads? they worked reaaaally well for my last release at a super cheap CPA and people were actually saving the song and streaming it till this day. Just sort of boost started the algorithm essentially!!!! What do you think?

[@pikachu-hs5zz]

maybe not as bad as meta ads tbh but not worth the risk of contaminating the algo. so fk it not running them anymore

[@KmcflyTv]

@jesse where do i start

[@Musformation]

Need a hand? Go to Jesse’s website and hit us up on email.

[@GetBusyGetBusy]

Hey man! TikTok asked me to register my song as zero royalty or something (and seems to have shrunk my exposure since notifying me). It seems like 3 of 4 videos I make with my song don't get my usual exposure. Could you explain? (I just tried to find the message and it's like they deleted it or something 😅)

[@lucasjames8281]

Does your song contain copyrighted material ??

[@Musformation]

Need a hand? Go to my website and hit us up on email.

[@Yahushaislife]

You can’t play such bangers in the background. I end up zoning out and making songs in my head to them….then I miss the info in the video and have to go back😂

[@Musformation]

Lol

[@Fraend]

Title is too much optimistic I think ahahah... I implemented a lot of these tecniques and the reality is...nowdays most of the time it work better to go out and market yourself than just post on social media

[@Musformation]

Unfortunately unless you make it sensational you don’t get clicks.

[@KawaiiSteez]

early birdyyyyyyy

[@Musformation]

Really appreciate that

[@austinkramer]

Spotify: "Best i can do is New Features. And I don't mean getting you one from Ice Spice" 😁😁

[@austinkramer]

4:32

[@WillBrahm]

That would be be competing 12 different tube screamers 😂

[@prod.jakekarno1765]

Finally someone saying the truth about fb and insta ads, I've been trying to tell this to musicians for half a decade and they still aren't getting it.

[@Musformation]

I have a 3 year old video on it

[@prod.jakekarno1765]

@@Musformation I've failed you Jesse, I will watch more videos.. 😃

[@Musformation]

Lol

[@Musformation]

If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. kzbin.info/door/0a-qcXVlh4Teya-EiEz-GAjoin

[@DreamingWhileAwakeMusic]

🙌🙌🙌🙌🙌

[@galaballi]

you say a lot of smart things but to really get great growth even if you're John Lennon now days feels impossible the organic way without a lot of Money being involved and Facebook ads are great just need to be target the right way I think anyways enjoying your smart content

[@Musformation]

Yet again no matter how you target them they don’t scale. But I’m gonna prove it out this summer and make a full presentation.

[@galaballi]

@@Musformation yeah but to get any growth for someone like me who has 80 monthly listeners I feel like it’s almost the only way to get some listeners, the newsletter TikTok a bit of small playlists gets me few listeners a month…none of the methods you offered give me any serious growth and that’s why it feels impossible to make serious numbers

[@JustinJ]

Lol I love the meme

[@Musformation]

Appreciate That

[@bitflux2]

welp its game over for me, i use instagram ads to promote my music lmao

[@Musformation]

If you need more personalized advice go to my website and email us

[@exysness]

Pal you need to blow your nose I think. Anyway thanks for the video!

[@Musformation]

That means a lot.

[@exysness]

@@Musformation you're welcum

[@eichlers__]

🫡