How To Grow A Newsletter Business (From Scratch)

Last month, my email newsletter on BeeHiiv did $17,396. Here's how I grew it
Subscribe to my newsletter: www.profitsnac...
Follow My Instagram: @RealHayden
Start A Newsletter On BeeHiiv: www.beehiiv.co...
Part 1 of this series: • How To Grow A Newslett...
So in this video, I take you through exactly how to grow a newsletter business. I share the 4 stages of growth we went through, how we got to 2,000+ new subscribers per day, and how we made $17,396 last month.
My newsletter (Profit Snack) is focused around online business. It's what I'm interested in the most, and what I have built on a platform called BeeHiiv. We have gotten around 100,000 subscribers, and cleaned our list over time to remove the least engaged people.
We are getting quality subscribers through Twitter Ads & through paid promotions in other newsletters that we hand select.
We are currently monetizing our newsletter through the use of advertisers. We do not want to charge our customers anything, so instead we make the content free & sell ad space to reverent companies. Ideally, companies that our customers would be interested in using anyways. It creates a good relationship for everyone
I also dive deep into our company financials, how we have spent $140,000 so far, what the team looks like & where we are headed from here.
Enjoy!

[@ThePursuitNewsletter]

This is a fantastic video! There is so much value here! We love how you talked about the importance of having not only a big list, but to also make sure your big list is engaged! We also love how you said, "Results Won't Be Quick!" With a newsletter, you are playing the long game, and you illustrated that in this video so beautifully! Keep up the great work, and we look forward to seeing how your newsletter grows and evolves via this video series!

[@DianasReviews]

Thanks Hayden 📈 16:16 Start a newsletter business, invest in growth, create quality content, and build an engaged subscriber community for a successful and scalable business.

[@nickcorrelli]

My man Hayden! So stoked to see a new video from you come out. Been listening to you from your beginning, and literally can’t find annoying else on KZbin who I resonate with more. You’re looking good man and hope everything has been going great for you!

[@itzbrittanymarie]

This video was so good. So many gems. I literally watched it twice. No fluff straight to the point!!

[@barberedge]

if you were gonna milkroad it, you gotta stick to it 1.get exponential growth with a crumby quality outbound source 2.spam companies in your niche to advertise(w/ no actual result) 3. sell out using hype of ultra growth and one time revenue and let buyer deal w/ low quality subs w/ churn and inconsistent revenue lol milkroad went from 250k subs from month 0-8 & then 250-275k year 1-2

[@matts9728]

I don't know if it's true, but their Media Kit for advertisers calls out an Ad CTR of ~1%, which isn't all that bad for that large of a newsletter (again, if that number was true). I also noticed that they haven't run any paid acquisition on fb/ig anytime recently, and their socials are pretty dead, so I'm not sure what their acquisition strategy is these days. I'm personally not a fan of the newsletter though, it always seemed just a bit too messy for me.

[@NichtJulienBam]

maybe because the old writers did it better but they sold it because they simply didn't want to do it anymore.

[@carolene-meli-ghostwriter]

love how you are documenting this process. Signed up to Profit Snack and really looking forward to seeing this newsletter in action.

[@ThePursuitNewsletter]

We are too! It is great to learn from people who are in the field doing the work, who then come back and say "This is what I did, and this is what I have learned so far!" Are you building a newsletter? If Yes, when did you start?

[@davin_gs]

Great work man! 🙌🏾

[@HaydenBowles]

Thank you

[@ThePursuitNewsletter]

We agree! It is amazing being able to see people in the field do video content like this that really adds a lot of value to the market!

[@leemeyers1]

Check your subscriber survey. You need to adjust the name of the newsletter over there

[@abdulhaseeb5220]

Hello - keep appearing with such tremendous value

[@Lady-Liberty-USA]

How do you track and pay the influencers who you get the email leads from?

[@vmohanty]

When you remove unengaged subscribers from the list, do you inform them? Is there a way to send them an email saying they are being removed (politely)?

[@suihtflava]

Nice Video. But the video is quite advanced with much numerical information, which is quite impressive. But how exactly did you actually build the newsletters from scratch. Do you have a step by step video?

[@OfficialdonaldTrump1055]

Did u launch one ?

[@ShaikhaInk]

Thank you Hayden but ,This is too technical, too advanced , do you have step by step how to start?

[@zerofatzreturns]

great video! Thanks for sharing!

[@interstik]

hey the domain is down?

[@Jay-sy5yf]

I was thinking about starting a newsletter to build my brand and serve my clients (and get new ones).

[@oluwalekevictor]

Exciting! Let's craft a compelling newsletter to boost your brand and attract new subscribers. We'll tailor it to your vision.

[@ThePursuitNewsletter]

There are so many ways to execute this! What niche are you in?

[@Jay-sy5yf]

@@ThePursuitNewsletter law firm seo

[@ThePursuitNewsletter]

@@Jay-sy5yf hmm - how have you thought about going about executing it? Q1 - What would the "hook" be to attract the right audience that would be engaged? Q2 - Outside of attracting potential clients with your initial newsletter, do you believe there is another opportunity to build a newsletter (like a media company) that serves the law firm niche (or a specific segment of the law firm niche)? I look forward to your reply back!

[@Ibnalwaqt]

How do I curate a daily newsletter? Where should I get the info from?

[@Xav-od1gt]

Very helpful Hayden! A quick feedback your audio video needs some improvement. Probably change the software your using.

[@MillionaireSyrup]

Whats the best ad network platform for advertising your newsletter. Been looking around and theres so many options.

[@arihantparsoya]

Thanks for sharing your guide. I have been experimenting with Twitter ads to get more subscribers. However, the cost to get subscribers is much higher than $1. Can you share what strategy you used for twitter ads?

[@SigmaFeminine]

Hi thanks! roughly how many subs is needed to start selling advertising space to sponsors?

[@SOAMBITIOUSDOM]

How did you create an affiliate unique link for UGC creators who promoted the newsletter? So you know how many subscribers each influencer brings you?

[@peterkostas6004]

How did you automate outreach to micro Influencers?

[@GeekyGuru17]

Had a question, when you were going over the financial side of things you mentioned CPM and I was wondering if you could let me know what that meant. Thanks

[@MrCizzie123]

Cost per million, it’s just impressions. so how much he paid vs how much ppl saw it

[@satyajeetiitbombay5532]

Amazing value thanks man!!

[@juanplascencia3097]

Excellent breakdown! Appreciate the inspiration 🙌

[@HaydenBowles]

Thanks!

[@ThePursuitNewsletter]

Agree! He did a really great job covering everything, and made it really easy to follow and understand!

[@HolyJordy]

Excellent video keep crushing it homie

[@ThePursuitNewsletter]

We agree! There is so much value in this video! Hopefully those who want to start a newsletter business take everything he shared to heart!

[@ainokea4u]

11:10 If your goal in starting a business is 'not to make money', you're doing it wrong. 11:20 It was 'not our objective to make money'. I call BS 12:30 Here's how NOT to start a newsletter, step 1 - spend $140,000 14:10 I'm sure your team members will be thrilled to hear that they're 'not needed'. 16:25 You spent $140,000 because you said you would, not because it was the smart thing to do. Well, at least you know I watched the whole video....hahaa

[@bringbackthefiretv495]

I'm just here to find out how yo launch my newsletter

[@christiscofield7729]

Great video and love your newsletter! Can you give some insight as to when you were able to start reaching out to advertisers? I know you said engagement rate is the most important but I assume you had to have a good base of subscribers before you had success signing up advertisers. Also, could you give more detail on what software or process you used to pay your influencers for the subscriptions they referred? Thanks! Keep up the great work!!

[@ThePursuitNewsletter]

This is a great question! We will see what Hayden says, but for us when it comes to the "advertisers" conversation...We have always said to have at least 5000 subscribers where you have enough metrics and analytics data (that makes sense) to be able to have an intelligent conversation with advertisers when you are asking them to spend money with you.

[@Whoisloveforreal]

Are you actually using beehive for your newsletter?

[@abdulsamad.abd007]

Pls what app are u suing for this data you show us

[@Gentrygevers]

Can you build a newsletter with cold emails? I have a way to scrape emails in my niche and was wondering your thoughts on cold emailing them and asking to join my newsletter.

[@matt37221]

is it for sale?

[@renobrecords]

Thoughts on Reddit ads?

[@MONEYvsMINISTRY]

I really enjoyed and appreciate what you put into this video. I'm not quite sure how I feel going forward concerning this field as part of my future now. But... that's a good thing because slowing down and giving some deep thought to an endeavor can be a valuable action! Thanks sincerely, - james

[@ThePursuitNewsletter]

Yes - you absolutely don't want to go into building a newsletter business if you aren't committed to the long journey that it takes to create the success you desire with it!

[@the1stteacherscollective185]

Great energy, great video. Thanks for sharing! new subscriber.

[@fitnessmemes2777]

What are your thoughts on TikTok or Facebook ads for growing newsletters?

[@BostonSpeaks]

Just found out about your channel, everything is gold 💯

[@ThePursuitNewsletter]

We agree! This video is packed with some amazing value!

[@leviwins]

These kinds of videos are hard to believe. After all what businessman creates and teaches their own competition

[@willw3900]

Well done fellas.

[@HaydenBowles]

Tnx

[@ThePursuitNewsletter]

We agree! This video has so many gold nuggets in it for the right person! Amazing job indeed!

[@robertwells3556]

Thank You Bro!

[@Schmist16]

So if the newsletter´s free, then how do you make money from this???

[@yeswadam]

Great video and love your newsletter! I would love to learn more about "The Growth Loop Marketing." Just from reading the newsletter but to me I found it to be more of B2C form of marketing. I would love to know if Growth Loop Marketing can wor for B2B.

[@reprogrammingmind]

Wow that's a lot spent!

[@totalbhaukaal9515]

Great video!

[@ThePursuitNewsletter]

We agree! We love how he broke everything down from beginning to end in a very clear fashion!

[@tokentrekker]

you had other email lists to plug into!

[@DividendswithDavid]

With the idea of $1 per sub how do you know who gets the sub credit out of the group of 15?

[@ThePursuitNewsletter]

Normally there are specific links that are given to each individual person sending you referrals that tracks who generated what. It is all managed on the backend via the system.

[@damovicious]

They want AI news only lol

[@krishnapaswan3306]

What u mean bruh

[@AbdulGiwa]

Awesome!

[@ThePursuitNewsletter]

Yes - such a great video for sure!

[@0milDropShipping]

Nice

[@josiannelubin4943]

I like your beard very handsome 😍

[@ericfromshuckabuck]

Read the newsletter...gotta say...needs some work. Which is fixable. But there are so many in this space now it's going to be hard to stand out. Will still probably work and will sell for good money...just not the best content.

[@5minsaway293]

What do you think could be improved?

[@ericfromshuckabuck]

@@5minsaway293 the content

[@thomastesfalem2718]

I n order to have newsletter business you need to have an audience

[@klejnotnilu5181]

😱🤯🤯🤯🤯 that changes everything

[@josiannelubin4943]

Welcome back 😂

[@michaellerch]

Love the content of Synthetic Mind and looked forward to it each time for the news and ideas! I really dislike the name profit snack. You have your reasons, but the name is a turn off. At least the content is still good.

[@HaydenBowles]

fair enough! I get it :) I appreciate the feedback

[@MrAllBiz]

Your welcome letter still uses the old name btw...

[@Otherworldsmeditation]

"That costed us"!!!??

[@ShaoulWilliam]

Sir I'm christian plz complete information

[@TheEmperorVR]

hi

[@ashokseebaruth]

💯

[@dbrowng1]

Oh no! Don't sell it for a million!

[@01ayushgarg]

Does anyone here feel that there is a significant UX issue with the way we consume newsletters? - I don't get much context from the subject line about what to expect from a newsletter edition. - Managing emails becomes overwhelming - the volume and clutter make it hard to navigate and avoid constant notifications throughout the day. - The consistency of reading all newsletter editions - maybe this one is just me. - Most newsletters have a peak for their best content, then they go downhill. But we still have those newsletters coming in our inbox - because of their weird unsubscription process.

[@angstrom1058]

"AI is new" Hahaha... ah, no. I've been in the business since the 1980s.

[@stagbee2232]

hello