How To Grow a Specialty Coffee Business: A Story of Five Elephant in Berlin

Learn what steps it took Five Elephant to grow a specialty coffee business from a single specialty cafe in Berlin to the internationally well-known coffee brand that inspires many coffee professionals around the world. This video is sponsored by Cropster Cafe 🙏
🌱 Learn more about @Cropstercoffeetechnologies Cafe software ► www.cropster.com/products/cafe
⭐ Find the best coffee shops in Europe 👉 europeancoffeetrip.com/app
📺 Watch our documentary about the AeroPress ► geni.us/AeropressMovie 👍
** MORE VIDEOS SPONSORED BY CROPSTER **
► Building Software For Specialty Coffee World: • Building Software For ...
► JAVA Coffee Roasters: A Story of Polish Specialty Coffee Pioneers: • JAVA Coffee Roasters: ...
► A Story of Jonas Reindl Coffee Roasters in Vienna: • A Story of Jonas Reind...
** OUR SPONSORS **
► Victoria Arduino - www.victoriaarduino.com
► AeroPress, Inc. - aeropressinc.com
► Comandante - www.comandantegrinder.com
► Cropster - www.cropster.com
► Puqpress - www.puqpress.com
► Hard Beans - hardbeans.com
► ROEST - www.roestcoffee.com
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Edited by Radek Nožička
Timestamps:
00:00 A Story of Five Elephant in Berlin in 5 chapters
00:23 Chapter I - The Cafe (Kris & Sophie Schackman)
02:25 Chapter II - The Roastery
04:26 Chapter III - The Second Cafe
07:30 Chapter IV - The Growth
10:04 Chapter V - The Brand Vision

[@EuropeanCoffeeTrip]

What's your favourite coffee brand we should cover in a future video? 🌱 Learn more about @Cropster Cafe software ► www.cropster.com/products/cafe ⭐ Find the best coffee shops in Europe 👉 europeancoffeetrip.com/app 📺 Watch our documentary about the AeroPress ► geni.us/AeropressMovie TIMESTAMPS: 00:23 Chapter I - The Cafe (Kris & Sophie Schackman) 02:25 Chapter II - The Roastery 04:26 Chapter III - The Second Cafe 07:30 Chapter IV - The Growth 10:04 Chapter V - The Brand Vision

[@dreamt12]

The Barn in Berlin (and now also in 2 other countries), it's interesting to hear a similar story from Ralf. Opened around the same time with Five Elephant.

[@ZappyZwo]

The story of Neues Schwarz (Dortmund, Germany) and Machhörndl (Nürnberg, Germany) would be interesting to highlight in a video. They are connected in a way.

[@EuropeanCoffeeTrip]

@@ZappyZwo thanks for the tips! Never had a chance to visit them but I wrote down the note.

[@EuropeanCoffeeTrip]

@@dreamt12, we did a similar video with Ralf from The Barn (and many more speciality coffee roasters) some time ago: kzbin.info/www/bejne/pYmxaKKDmql4b5o

[@samlopezjr5533]

Jones Roasters in Pasadena, California. (Europe visits U.S.)

[@azzarooni8532]

omg Adam Driver, what can't this guy do?!

[@DarkLide92]

What a craftsmanship! I heard about the cafe a long time ago and could make my first visit this year in Kreuzberg. Need to check out the other locations! ❤️

[@maulananasirudin5062]

I like the QC monitoring remotely with the technology, is so futuristic

[@lbaruzzi]

Greetings from Alta Mogiana coffee plantation region, Brazil 👋🇧🇷

[@3mc33Rizox]

One of the best videos I see from you guys in a long time! You should pull up more content like this! Super useful.

[@iamanovercomer3253]

Good help on how to watch your coffee shop when you are not there 👍‼️

[@gregasajn698]

My favorite roaster since I discovered them a year ago. Keep up amazing work!!

[@aedolahd3810]

I've visited this shop in Kreuzberg and was thrilled with the coffee (batch filter) and they gave me a complimentary cup to go as it was late in the shop! Highly recommend

[@coffeechronicler]

Beautiful shots and great storytelling! Well done guys 👏

[@RoyMcAvoy]

Coffee and cakes. A heavenly pairing

[@theenky]

i thought thats adam ragusea for a sec

[@danw9403]

Haha same

[@EuropeanCoffeeTrip]

Okay, need to search who Adam Ragusea is now 😅 Will share with Kris of Five Elephant later.

[@theenky]

@@EuropeanCoffeeTrip lol he's like one of the top youtube food guy

[@EuropeanCoffeeTrip]

@@theenky you see how deep in coffee bubble we are 🤣

[@theenky]

@@EuropeanCoffeeTrip lmao thats why i'm a regular viewer!!

[@pn4529]

This is inspiring for me. I'm just starting my retail coffee journey so there's a few gems in here I'm taking note of 🙏🏾

[@Svigga]

How is it going now?

[@coachangelap.wilson824]

The real business owners are humble, creative for their costumers ..that's the SECRET, the rest Univers provides via oportunities, right people, recruting the right people fair pay and treatment/ appreciation and necessary training where need it for them, small communities who care and understand how to build each other up and have happy costumers, clean and presence o the market, integrity and healthy real feedback to built sustainable genuine bussiness to benefit all, like a chain that gets stronger with each link !!!

[@ZappyZwo]

Great video about a great Roaster. First checked them out in 2013 with The Barn, after first contact with Specialty Coffee at Bonanza Coffee (Heroes) in 2010. I also bought a load of ACME cups with them, first try to import them via Air Craft. 😬

[@deepakmahtani3061]

Thanks for sharing your journey. A point of reference is a very good approach to knowing how to set our parameters of aroma taste & aftertaste. Best of luck

[@nicohernandosanjose5207]

I went to the Mitte branch last July 2019 and I was a bit disappointed. I'm probably asking for too much coming from Melbourne. I will give it a second chance though.

[@lukesp5721]

Great job with the video! Unfortunately with all that QC I've still not had a great bag of coffee from them. I try their stuff off and on looking to give a second chance even tried different water recipes but.... Great branding at least. I've also lived in Australia and close to Portland Oregon so I would say there standards are on another level.

[@charliekodatt]

Great video! Love this.

[@davidarmel4889]

Thanks for this video help me a lot

[@deantaylor8860]

This was really interesting and only enhances my growing obsession with speciality coffee. Need to revisit Berlin asap. Oh and shout out to the cheesecake, I see you :-)

[@mariogiraldo3492]

Very inspirational as Im just starting roasting coffee, can you share your experience during the pandemic? How did you cope? Here in UK many cafes struggled and still are

[@foulbowlsoup]

Ty ECT, i went to europe and used your app to try cafes. ❤️ from switz to italy to netherlands to france.

[@EuropeanCoffeeTrip]

So cool! Happy to hear that our app was helpful. Thanks for spreading the word.

[@NikFitz]

Good job, I enjoyed watching this. It is difficult to keep QC consistently high... I see why Cropster Cafe does indeed bring an advantage when a roaster has more than one retail location. Cool

[@EuropeanCoffeeTrip]

Thanks for the comment, Nick. Hope all is good in Warsaw.

[@NikFitz]

@@EuropeanCoffeeTrip Hey Ales and Radek, we've been through a few grinders ourselves but now... surprisingly busy.. team good and with green bean pricing being where it is..... JAVA goes higher into the niche.

[@Elmusiico]

Wonderful video

[@matthewdeyn5530]

Still the best cheesecake I've ever enjoyed

[@ladafum]

Honestly their cakes are one of the main reason I go there - especially the one near Gorli!

[@lennarto5716]

great video!

[@novamputra4120]

Great video! Love from indonesia!

[@IMNOTABARISTA]

Good coffee needs good business mindset too

[@mikecoffee100]

Glad This Channel is still around

[@EuropeanCoffeeTrip]

Thanks and don’t worry, we are not going anywhere. Building the team to make better videos more regularly ☕️🎥

[@mikecoffee100]

@@EuropeanCoffeeTrip Great News

[@D10002913]

Really wish I was in Germany for the championship in the coming months

[@awahitahomestead]

He's like Keanu raves. 😁

[@andrewocven2403]

It's hard for me to run a coffee business in a low GDP area, it makes my progress very slow, but personally i love it just because i see even it slow but it still growing and not survive

[@alanjarrar]

Memorable cakes!

[@cheekster777]

Five Elephant, Berlin. Awesome! 👍🏻

[@nationofsaba2760]

Yeah I think you've used our Ugandan Specialty Coffee we're always ready to supply a container

[@dogriffiths]

I wondered what Adam Driver was doing these days

[@ElecBrane]

Nice cropster commercial

[@EuropeanCoffeeTrip]

We take it as a compliment since this video was sponsored by Cropster but isn’t it an even bigger commercial for Five Elephant? 😅

[@minniesaab7255]

🆒️

[@berniern5788]

This was after Kylo Ren left the dark side to start his true passion.

[@pauloamw]

600 euros a month. Now that is good rent.

[@basic007]

John Wick's Coffee Roastery.

[@amitnatty4923]

Is that Adam Ragusea?

[@Ps05205]

Thats not any Adam Raguessa but Adam Driver!!

[@coffeeandcocktails]

He looks like kylo ren from undercover bosses

[@HermanG83]

Adam ragusea commenting on coffee?

[@sawsaga]

German operational excellence at its finest 😂 amazing job though

[@javi___]

The cheesecake is incredible, coffee meh overly roasted

[@topsuperseven7910]

why does almost EVERYONE in this video have a really horrible bad haircut and sloppy clothes, unshaved, old shorts on? Seriously, is the really really bad 'botched haircut' some kind of hipster cool 'ironic' fashion thing or what's that about?

[@MyHammer111]

Hahaha they're hipster ex-patriots was my thought. Seriously though, this dude is doing the science so we don't have to. And their coffee is fucking beyond awesome.

[@topsuperseven7910]

@@MyHammer111 I suppose they don't need to make any money so that helps. btw, yes i just found more hip young people with the deliberate 'worst bad haircut' look thats going around. it turns out it takes a good hour at the barber to make it look that way and so it will grow out looking worse each day. Kids says it not that expensive though. cost him $80 for that 'mock the poors' look.

[@krisschackman7817]

Well I don’t spend money on my hair. My wife/partner cuts it. I can’t speak for the others in the video. We don’t have a policy about haircuts except that if it’s long, it should be tied back. I’m more than 20 years older than most of our staff in the video, so also can’t really speak on what’s in trend or not hair style wise. 🤷🏻‍♂️

[@topsuperseven7910]

@@krisschackman7817 tell your wife to stop doing the world's most botched haircut that looks like that thing all the kids are doing today. Consider starting to spend money on haircuts. Like at a normal adult man's barbershop. Treat yourself.

[@MAXXFIGO]

So there's name is Five Elephant 🐘...they should open the fifth 😅🫣, however amazing video,loved the details and how putting everything together to achieve consistency ;nice deep throw

[@EuropeanCoffeeTrip]

True! The fifth cafe will be special indeed.