How to implement the Facebook Conversions API and start sending requests

[@juan.colicchio]

Did you have any issues setting up the Facebook conversions API? Let me know below.

[@zonzonzon3156]

(#100) param data must be an array. How can fix this error ? Thank you.

[@juan.colicchio]

I'd recommend you copy the workflow again to update the formatting of the API module.

[@JackEcom7]

Format the phone number step doesnt work for me

[@himalayanjunglee]

Im sending events but there is no reporting showing on the ads manager

[@jinkazama2555]

@@himalayanjunglee check if you have any Ad blocking, that was my problem

[@NeerajAgarwal]

This is awesome. I have been asking this for such a long time. Finally the video is here. Thank you bro. This is going to be amazing.

[@juan.colicchio]

My pleasure!

[@joethong726]

Why can't pabbly just wrap this FB Conversion API and offer it as an action

[@NeerajAgarwal]

@@joethong726 It is already there. :)

[@Marketingparalatinos_]

Thank you 🙏 I was looking for this everywhere In you tube !

[@juan.colicchio]

Thanks for stopping by to watch the tutorial. Let me know if there is anything else I can be of assistance with.

[@HannahFowlkes-u9s]

Is it possible to also send the event data back into your CRM so that when a new contact is created you can track that it came from Facebook?

[@abdoufox7890]

hello, what's the difference between this method and the use of 'pixel your site' and make id of the pixel and the token cod

[@juan.colicchio]

The methodology passes conversions to Facebook that originate outside of the site.

[@shivambhardwaj5298]

Hi, Thanks for this guide. I am trying to setup CAPI with pabbly connect for Lead optimization and able to fire event, but in facebook event manager it's showing "It typically takes around seven days to receive all the events from your CRM. Check back later to continue the setup.". Can you please help here?

[@juan.colicchio]

Hi Shivam. That’s normal. Push a few lead conversions events manually. They will show up on the Facebook events dashboard after some time. From my experience, conversión events typically take 3 hours to show.

[@TheHerbalist-z3c]

Does this apply if you do partner integration with shopify?

[@juan.colicchio]

No. The partner integration takes care of the server side conversion API natively.

[@luchiandenis8293]

Is the Crm necessary? Is this a better option than amazon aws? I am a beginner in marketing. Thanks.

[@juan.colicchio]

The CRM is used to capture and push a conversion event. You could use a merchant billing to trigger a “purchase” event that can be fed as an offline conversion. Let me know if you have any further questions. Happy to assist!

[@vincentturner8680]

Hi Juan, how much would it be for you guys to help set that up for us / optimize our data sent? I would be open to a Zoom call or so to get that working. Note that we're in the sensitive-data Health space, so we have to be careful what data we send. I just want to make sure it's done right for this reason. We're currently using the Facebook Conversions API plugin. Should we worry about duplicate events once this is set up? Or will it do the matching in the background with both this manual payload firing in addition to the Conversions API plugin? Thanks

[@juan.colicchio]

Thanks for reaching out. Just returned from vacation and read your message. Feel free to send an email to [e-mail] and we can arrange a call to help you.

[@GAURAVSHINDE-j4s]

hi, i want to set up api conversion event as click, any help will be appreciated

[@juan.colicchio]

Follow the instructions on the video. Let me know if you have any issues.

[@equiposInn]

Is this video to set up FB´s conversions API manually? if that´s so I´m not a tech person and I´m a little affraid to start and then to have to stop in some part of the "journey", do you think it is simple enough so I can implement it by myself? :) I built my website on Hostinger with its siteBuilder

[@juan.colicchio]

Yes. This is one of many ways to use the Facebook API to send server side conversions

[@AlaaBebar]

How can obtain the fbp and more parameters related to the cookies, i missibg like 6 parameters with 5.2 data quality this way

[@juan.colicchio]

In short, Javascript, and store the data on your CRM before passing it via API to Meta.

[@todorbra]

Hi Juan, how do we know what value we need to place? You said in your video that the value is how much money you want that purchase event worth. I'm not sure if I should place the value of my cheapest product or something else. Currently is 142.52. Also, for the "event_source_url" should we place a checkout url or just the home page? Thanks in advance,

[@juan.colicchio]

You should be able to push the value from your product in the webhook as a parameter. For checkout url, you can use the main domain url.

[@christoferfrascarelli3944]

does it work with wordpress? Thank you very much

[@juan.colicchio]

You can integrate the Facebook conversion api via Wordpress integration. The integration will only capture website events (similar to the 3rd party tracking pixel). For offline events, you should have a database or CRM system where a webhook fires and feeds the data to Facebook via the steps on this video.

[@christoferfrascarelli3944]

@@juan.colicchio Thank you very much! i use a famous plugin for the CAPI of facebook, which is not the one suggested facebook. Of these last times, the plugin I'm using, fails to attract events to adsets. I find myself with 70/80% fewer leads. If I install the pixel in the classic way (html pixel in head), it tracks almost everything. I'm finding alternatives, so I asked this question. Thank you very much

[@juan.colicchio]

You can use both pixel and capi to track more net events. However, you will need to deduplicate the events.

[@SniperAce2]

Hi, do I need to input the actual data in parameters of payload helper? or can they be just dummy?

[@juan.colicchio]

You may add static or dynamic values as per your business requirements. Whether the values are real or abstract, it would depend on your business case.

[@SniperAce2]

@@juan.colicchio I want real values. Do I need to send EACH event manually? or can I just send one event and then the succeeding server events will be sent automatically?

[@juan.colicchio]

@@SniperAce2 Yes. That will push the conversion back to Facebook. For automatic real time feedback, have a developer create a payload from your billing/crm system to Facebook.

[@samking618]

Im stuck at webhook URL. Where do I need to put that to fetch data? I want to setup the events for my ecommerce website

[@juan.colicchio]

The webhook was built to receive the data from a crm system. What website builder + email system are you using?

[@hokijoni-p6u]

halo how to make or add captured response at webhook i want add ip and others? thanks

[@juan.colicchio]

You can use postman to send a new payload to your webhook URL. You can map the payload fields into the action step afterwards.

[@AndresCanada]

Thank you Juan, this is GOLD !!!

[@juan.colicchio]

Glad I can be of help :-)

[@kishors419]

Where can i find the events that were sent from pabbly or zapier in events manager?

[@juan.colicchio]

It will show up with all the events in the pixel window. If you are pushing a standard/custom event, you will see the “server” as an additional source.

[@kishors419]

@@juan.colicchio where do we need to define which event to pass? I tried adding the event that was create for my website pixel. But the event that is sent from tool is not showing there

[@juan.colicchio]

@@kishors419 the event is define in the payload.

[@Digital.Abhijeet]

i got error. parameter must be array. how to solve it

[@juan.colicchio]

You must re-import and add the dynamic fields carefully to avoid affecting the formatting of the payload. You can also use Facebook payload helper to build the array.

[@Digital.Abhijeet]

@@juan.colicchio i build the with facebook payload helper only. tried many versions of it. but still getting that error

[@zonzonzon3156]

Thank you. I get this error : (#100) param data must be an array. How can i fix this ?

[@juan.colicchio]

Do you see this error on the Pabbly Connect API module? You must be extremely careful when you copy/paste the template. Any change to the structure can give you an error. Feel free to re-download the master template and try again using your own pixel id and access token. If it does not work, reach out to me via email.

[@AndrewMcSpadden]

I'm still confused why you need to use pabbly vs putting it on the head of the website or something?

[@juan.colicchio]

You can track conversions in two ways. 1. Website pixel (online events) 2. API (online + offline events) The setup instructions on this video show how to setup the conversion event via API.

[@yashshah5903]

Thank you so much for this tutorial

[@juan.colicchio]

Appreciate your support to the channel!

[@yashshah5903]

@@juan.colicchio Hi Juan. After implementing this method, I see there is lot of more attribution inside ads manager. If I am having 70 website purchases, the ads manager is showing 120. How to resolve this

[@juan.colicchio]

I didn't quite understand. Is the system under or over attributing the conversions total or the conversion value?

[@yashshah5903]

@@juan.colicchio it's over attributing. In reality, we are having 70 conversions from facebook ads but the dashboard is showing 120

[@juan.colicchio]

@@yashshah5903 hard to define root cause without looking at the set up. Send me your availability over email for next week, and I’ll help you iron everything out. My email is [e-mail]

[@chaithanyachittapur6676]

Thank you Juan for sharing this this is really helpful.. :)

[@juan.colicchio]

Thank you for stopping by the channel!

[@joethong726]

thanks for the video!

[@juan.colicchio]

You are welcome. Feel free to make a suggestion on what the next video should be!

[@salivona]

Brilliant thank you!

[@juan.colicchio]

Thank you for supporting the channel!

[@alanpt266]

Thank you

[@juan.colicchio]

You are welcome. Please let me know how the deployment went

[@Motivationalc658]

Sir gud pm can you help me on my page how can I seperate payout on fb page or how can I transfer I payout on fb page

[@juan.colicchio]

Can’t your rephrase your question? Your request is not clear.

[@Motivationalc658]

@@juan.colicchio I have a fb page how can I remove payout I d I want to put my payout i.d

[@Exparda1]

can you reduce the voice more because i can still hear you mumbling when i maxed out my volume

[@juan.colicchio]

Thank you for the feedback. Will adjust the microphone settings for future videos. Do you have any video recommendations? I will be pushing 1 per week starting this week.