How To Launch & Rank A Product On Amazon FBA [LAUNCH MASTERCLASS]: $0 to $30k Amazon FBA Tutorial

[@AdamHeist]

ACCESS FBA BLUEPRINT COURSE 👉 www.fbablueprint.com/course

[@MaximizingEcommerce]

Adam is legit... real deal. Multiple 7-figure+ businesses. I'm in a mastermind with Adam, and when Adam speaks, everyone listens... If you aren't not following Adam, you are missing out!

[@AdamHeist]

Thanks brother! That means a lot!

[@michaelg7621]

I'm not one to leave comments on videos... I'm just at the beginning of the Amazon FBA journey. And I thought I had it all mapped out. Until I watched this video. This video is a MUST WATCH for any aspiring FBA'ers. It's one of the best high level overviews of Amazon FBA that I've seen. Thanks for putting it out there Adam.

[@AdamHeist]

Glad it was valuable! Be sure to watch some of the newer launch videos and external traffic strategies. They are working really well at the moment. 👊

[@firetrap]

I've watched a lot of hours of youtubers trying to get as much info into my thick head!!! Adam is legit, i've come back to start on his first video and now i'm going to binge every one!!! Great content Adam, keep up the good work thanks for all the great information and insight!!!

[@AdamHeist]

Thanks for being part of this community and letting me know it's having a positive impact. Means a lot!

[@vaibhavtomar1570]

Sir, this is the best Amazon Startup Guide which I saw, the graphics were amazing and the quality was amazing. But seriously the sub no. is not justified. Really wanna see you reach million. Please be my mentor.

[@AdamHeist]

Thanks brother! Just started last week; we'll get there:) Great to have you here!

[@borisyurinov4822]

I love your videos as much as I love my Cadillac Escalade!!

[@AdamHeist]

NOICE!

[@bilaliq1449]

hands down one of the best videos about launch out there.

[@AdamHeist]

Thank you! Check out my most recent video for some slightly updated strategies.

[@Aaron-fb1pq]

man its nice to watch a video with no gimmicks

[@AdamHeist]

Thanks Aaron! Really glad the approach resonated with you. That's exactly what i'm trying to do!

[@billymak5388]

Thank u, thank u!! Great content. I’m getting ready for my launch. “Think line a customer” thank u for bringing this to my attention and love your laser focus on KW. Show Amz that the product is hyper-relevant! Nice pointers! Grateful I found your channel🙏🏽. Thank u sir.

[@AdamHeist]

Great to have you here brother!

[@PathtoWealthPodcast]

I have been studying for months before my first launch and from everything that I have studied I made a plan and I feel it is like you took all the best strategies that I have learned and made the perfect video out of them. Thank Adam, great content

[@AdamHeist]

Awesome best of luck brother!

[@PathtoWealthPodcast]

@@AdamHeist thanks alot Adam. Also while watching your video with using Taylor B's loom video strategy. I thought it was brilliant and I plan to test. It is unbelievable that Taylor started doing that at 19 years old.

[@AdamHeist]

@@PathtoWealthPodcast agreed good stuff. He’s a stud.

[@TheSionist]

Saw your interview with Myles, and came to your channel to watch your video. You are definitely legit and I would like to say, a big thank you for your insights. Good luck and looking forward to all the upcoming videos!

[@AdamHeist]

Love Myles. Great to have you here as well man!

[@tedward123]

Just finding your channel now. I've watched a good half-dozen of your videos so far. Really appreciate the detail and the perspective you bring. Thanks!

[@AdamHeist]

Awesome man! Great to have you here.

[@makuzo]

Yo adam keep dropping these nuggets. Its Jason from Accelerator you the real MVP

[@AdamHeist]

I will! Thanks buddy.

[@philonyeforo1493]

Your quality and depth of knowledge is obvious. Subscribed! Here from the Myles interview

[@AdamHeist]

Phil Onyeforo so awesome man! Thanks for coming over via Myles!

[@Samir-jn4xq]

Thanks for your post. I will be looking forward to all your videos!

[@AdamHeist]

Samir thank you!

[@RigbyScott]

Adam, saw you on Myles channel and subscribed. I’ve watched plenty of claimed FBA pros, this video proves you’re in upper echelon. Great work and looking forward to more like this!

[@AdamHeist]

Scott, appreciate you dropping by! That complement means a lot dude. Thank you!

[@bbkingdong]

Very well structured information. Really appreciate it!

[@AdamHeist]

Ben, thanks for the comment man. Much appreciated!

[@ronaldbales1956]

Very solid video. I would love to see a video on your product research and more about getting reviews.

[@AdamHeist]

Both are definitely in the pipeline:) Thanks for stopping by Ron!

[@taj-sid]

Just found your channel through Nomad Millionaire, and my left ear enjoyed this video.

[@AdamHeist]

Haha sorry!!! First video newbie error. All other videos will tickle your right ear too:)

[@taj-sid]

@@AdamHeist Thank you, definately enjoying your content, alot of value. Subscribed.

[@usamaabrar22]

Yeah man, left ear only :)

[@danielsouza1843]

Great Video!! I really like Your professional and straight to the point approach. Thanks for sharing this valuable material. Purple Cow Channel LOL Sending You good vibes from Brazil!!!

[@AdamHeist]

Thanks brother!

[@jasonwong836]

Adam this is incredible content with zero fluff. Thank for sharing. As a 5 figure FBA seller, I need to step up my game, so thanks for the inspiration. Subscribed 🙏

[@AdamHeist]

Really appreciate that comment, Jason! Thanks for being here. Hope to be here for your journey to 6 figs & beyond!

[@loveartscrafts2625]

Great video Adam. A really clear and concise explanation of what can be a complex and overwhelming process for many.

[@AdamHeist]

Thank you!

[@yesitstkm]

Initially, I was thinking, here we go again another one of these guys. However, the content was actually awesome and I watched the whole 42 mins! The only part I really didn't fully understand was the rebates and how you execute those, would love to see a vid on this. But overall really good. Thanks

[@AdamHeist]

Thanks so much for the kind words!

[@leemcmullan]

rebates are a % off. So when he says I have a 75% rebate.. he is offering the product for 75% off which allows the buyer to give something small in return like a review.

[@loubnaben634]

Thank you so much for your very informative video. I wish I have discovered you 2 mounths earlier! Did a very unsuccessful launch with Automatic PPC and you're completely right! I'm going to implement your strategy right now! Thank you!!

[@AdamHeist]

Glad to have you here, Loubna! Good luck on the re-launch buddy!

[@thelmattabe8054]

I can’t stop watching your videos Adam. Thank you for putting this great content out here 👏

[@AdamHeist]

That means a lot! Thank you!

[@jeannettedm]

Really like your videos, well thought out presentation, organized, on point. Learning a lot from you. I appreciated, sending you positive vibes 🙏🙌.

[@AdamHeist]

jeannette dominguez thank you!!!!

[@eleanor5516]

LOVE Seth Godin and especially The Purple Cow strategy/mindset.

[@AdamHeist]

Glad that resonated! Love him as well!

[@lilledilorenzo1341]

Great Video ! I'm so looking forward to next week's follow up. Thanks Much Adam !

[@AdamHeist]

Thank you for the comment! Glad to have you here, Lille!

[@yukeli7525]

Watch this valuable video while I am waiting for my 2nd shipment, learned a lot. Thank you Adam. My friend recommended your channel to me, its loaded with info and insights. Really appreciate the time and energy you put into here!

[@AdamHeist]

Welcome aboard!

[@brittanystone26]

BOOOOMMMMM!!!! Damn straight, knock out in round one! Consider me hooked. This video is awesome and it's content is priceless. Thank you for generously working so hard to give us all value. My AMZ biz will never be the same. I am in your gratitude. Keep driving. Your future is golden! You are truly a natural! Thank you, Adam! :-)

[@AdamHeist]

brittanystone26 THANK YOU SO MUCH! 👊

[@averychiang]

I launch my homerun product for 1 year now. However I’m afraid to launch more, and still not really familiar with launching. Your channel helps a lot. Thank you💕💕💕

[@AdamHeist]

Awesome! Glad it's been helpful! Here's a playlist of all my launch related vids: kzbin.info/aero/PLX_4n5JB3M4ifGZHXJXUbdA54ECuSZqv2

[@nokoston42]

Adam, thank you so much ... the production level of your first video is quite remarkable! I really enjoyed the valuable and organized content, as well as transparency. Looking forward to the next 52 videos :)

[@AdamHeist]

nokoston42 haha! THANK YOU! I hope to make the next 50 worth your time!

[@likedporter2895]

You got my qoute well done

[@AdamHeist]

👍

[@alejandraespinosa1896]

Great video Adam! Congrats on the Chanel!

[@AdamHeist]

Thanks for being here & dropping a comment, Alejandra! Great to see you here!

[@monterragear9980]

Finally! Someone who gets to the point in a logical and concise fashion. Well worth the investment of 41 mins.

[@AdamHeist]

John, I appreciate the kind words! Glad you got value from the video.

[@lynnyeung9040]

Very helpful indeed thank you Adam!

[@AdamHeist]

Glad it was helpful!

[@fredster100x]

Just came across your 1st vid. Very nice format, visuals and delivery. Would love to see you delve into 2 topics: product research/selection, and review interrupt. You got a new subscriber!

[@AdamHeist]

Love it, Fred! Thanks for the kudos and suggestions. I'll be diving in both product research & review strategies in the coming month. Cheers!

[@autohog]

Great video. Can’t tell you how much I enjoyed and got out of the interview you did with Myles. Such a wealth of knowledge and little nuggets, I have listed to it a couple times so far and shared with friends. It is probably my single favorite seller interview on any channel. Thank you both so much. Best of luck, I’m looking forward to great content on your channel.

[@AdamHeist]

Awesome man! I truly appreciate the support, Chris!

[@goodlife48454]

Really helpful info Adam. Any chance on putting up some info on product acquisition sometime? It would be appreciated very much.

[@AdamHeist]

Can you confirm what you mean by product acquisition?

[@scotteby6977]

Hi Adam, it would have been nice to dive deeper in the process of picking out a product or even a category for a product to begin to narrow down the choices etc. thank you .... I am looking to start soon ... so everything you say means a lot to me. Thx again,

[@AdamHeist]

Noted! Thanks buddy!

[@zlatkosisko8198]

Hi. Very interesting and instructive video :-)

[@AdamHeist]

Thanks Zlatko! Love you name!

[@aslamlulaniya4987]

You are a gem! keep it up man. I would love to see you talk more and lear about FBA. If you get time, please cover : - Sourcing from China (tips and tricks) - How to spot an opportunity in product research - Expanding in other countries (shipping from China to FBA warehouse) and anything else that you might think its valuable.

[@AdamHeist]

Great ideas. I'll add them. I'm just getting my sea legs on international myself, so want to gain some valid expertise on that topic before diving in. Hope to have some info on that by end of year.

[@ryannakao2448]

Awesome content, thank you. I plan to watch this several times to digest it all and apply it

[@AdamHeist]

Ryan Nakao awesome man!!

[@leemcmullan]

You are the man. On a different level. Looking forward to more and a happy subscriber!

[@AdamHeist]

Welcome aboard! Great to have you here, Lee.

[@d4commerce]

You're speaking as it should be spoken. !! Great value on the channel Adam.

[@AdamHeist]

I appreciate that!

[@michaelc5910]

Great video. Also find Amazon Vine good for generating new reviews. Thanks.

[@AdamHeist]

Agreed!

[@aaronwilliamson3425]

So glad I found your page! Binged your first few episodes & your advice is so helpful, especially as I'm in the product research phase for my first launch.

[@AdamHeist]

Awesome! Thanks for the note Aaron; great to have you here!

[@keirdoubas]

Cracking video Adam, subscribed! So much value in 40 minutes here, particularly like the stock vs FBA ROI comparison. Thank you for creating it.

[@AdamHeist]

Keir, I truly appreciate that. Thank you!

[@rachaelirby7734]

Appreciate the scenario planning and how the numbers are broken out. Great information. Thank you

[@AdamHeist]

Thanks for letting me know it was valuable, Rachael!

[@homerun217]

Great content, nice visuals too. Many "Master Amazon Sellers" charge for this type of content. Looking forward to watching all of your videos!

[@AdamHeist]

Awesome comment. Thanks!

[@hristodanailov2986]

I'm glad the Nomad pointed me towards your chanel! 👏👏👏 Very good content!

[@AdamHeist]

Awesome brother! Great to have you here!

[@hristodanailov2986]

@@AdamHeist I'm starting from the last one and watching all of your content 📺📺 I've got to catch up 👀

[@rosyyap2047]

Absolutely amazing!!! Thank you for your transparency. I’m so glad I found your channel and can’t wait to go through all the videos. I failed in my Amazon business, it’s coming to my third year and never made any profit and almost gave up. I love all the value you’re providing. Thanks a lot Adam!🙏🙏🙏😊

[@cryptogold8753]

where do you think you went wrong ?

[@hanzenmui]

Hey Adam! Thanks for a information packed video, the sound is only coming out of the left output though, just thought I'd let you know!

[@AdamHeist]

I appreciate the comment! And thanks for letting me know about the audio! I'll try to troubleshoot it before the next video.

[@brians.5857]

Awesome vid! Found your channel and subscribed after watching your interview today on FBA Nomads channel. Great stuff!

[@AdamHeist]

Sweet!!! Myles is an awesome dude. Thanks for coming over to my channel, Brian!

[@chenshimshon4129]

loved it thanks adam

[@AdamHeist]

Awesome....glad you liked it!

[@glennmerrigan5538]

Hey Adam, awesome first presentation. Look forward to following your journey! I’m doing my next product in a couple months and wondering whether you used Brandon’s launch campaign spreadsheet where he monitors the metrics every day?

[@AdamHeist]

I don't use his launch spreadsheet, however I do track metrics daily during launch in a spreadsheet I use (sales, PPC spend, external ad spend, CVR, ranking on target words, etc).

[@paul8949]

Great Information! Refreshing to see a launch strategy that is not 100% rebates + Auto PPC campaigns. Look forward to watching more of your content as you release!

[@AdamHeist]

Glad it was valuable for you, Paul! Thanks for the message man! I appreciate you being here.

[@marocinfo1087]

Wow amazing thank you please do more videos

[@AdamHeist]

Thank you, I will! More to come.

[@creativeexperience3287]

Thanks for the tips...fellow canadian about to launch into the usa fba..

[@AdamHeist]

Best of luck! 👊🇨🇦

[@Growthplan2025]

Wauw highly analytical vid! Would love to see how you do your product research and the way you make your products outstanding(in a case study). Good luck with the channel. I'm sure it will be a succes!

[@AdamHeist]

Thank you! I'll definitely time into the product development process.

[@danielhardisty4332]

Absolute killer content mate! Very valuable - cheers

[@AdamHeist]

Thanks Dan!! Appreciate it man!

[@kadsoccer]

High quality all the way around...video, content, organization. You’re always willing to share so much of your knowledge and insight - thank you!

[@AdamHeist]

Thank you for the kind words! Glad you got value from it!

[@junaidtungekar6762]

Great video! dropped loads of value

[@AdamHeist]

Thank you!

[@lidoartur]

Hey Adam, you are one of the best still under the randar Amazon FBA youtubers! Thanks for this first class content. For this timeslot: 14:28 Can you tell what you mean with "not confuse Amazon"? Is this an assumption or is it based on data?

[@AdamHeist]

Thanks! The data shows that when you run auto (especially) and to a certain degree broad/phrase at launch, because your ASIN isn't indexed or known yet - you get served up for lots of irrelevant terms. Not only is this bad for budget, you create negative conversion history which can impact your overall performance. In short, exact works really well the first 2-3 weeks of launch in my experience, partially support by negative data and directional info when you compare that to including less targeted campaigns.

[@juljuni]

Hey Adam, this is a great vid, many great gems. You mention building an army that you can later tap into during future launches. How you do connect with those audiences again?

[@AdamHeist]

Email, manychat, retargeting ads, text messages, etc.

[@juljuni]

@@AdamHeist Thanks Adam!

[@casparlewis8350]

More juice for your effort Adam 😀, really enjoyed this, looking forward to your future videos and how this ASIN works out. Can you get to the point where you can switch off PPC in a competitive niche?

[@AdamHeist]

Thanks for the message, Caspar! Yes, definitely. When I get organic ranking where I want it for a particular keyword, even competitive one's, I often shut off ad spend for that word and re-direct it to other KWs where we don't have the desired organic ranking yet.

[@understars8094]

awesome content!very detailed launch strategy! just a couple of questions here:1)3x bids? 3x the suggested bid? 2) is it up and down bids?

[@AdamHeist]

2-3x suggested. I go down only.

[@understars8094]

@@AdamHeist nice! keep up the good content!

[@AdamHeist]

@@understars8094 Will do! Thanks.

[@jennaford4908]

Interested in more on choosing a passion product

[@AdamHeist]

Keep watching the case studies and you'll pick some stuff up. I'll likely do a video dedicated to it in the future.

[@jenniewang3876]

About to launch so this is a great video to watch. Thanks heaps Adam!

[@AdamHeist]

Glad it was helpful!

[@sisu92]

Super insightful! Thanks mate

[@AdamHeist]

Glad it was helpful!

[@sisu92]

@@AdamHeist absolutely. I really like your style. I found you via Myles. I'm starting my journey within the next few months, and I cannot wait!

[@lazy-rich]

Which software did you use to make the slides? Great content, thanks, subbed!

[@AdamHeist]

Prezi. Thanks for joining the community!

[@WayneHan]

Hi Adam, great content and subscribed. I have a question about the product‘s shipping. what made you choose air shipping instead of the sea shipping? Is there a weight or number in a case criteria when you choose whether to use sea shipping or air shipping?

[@AdamHeist]

Welcome Wayne! The size/weight/dimensions made the unit cost to ship easier and more cost effective vs the time to ship via air. Typically if the unit cost is

[@hoangthanh6373]

Great 5* content. Thank you very much. Could you please share me how to generate 2-step Super URL from my product listing. Nice day Adam

[@AdamHeist]

I've used Pixelfy historically. But make sure you mask the referral ID. Amazon can see where customers originated from so there is definitely some risk involved.

[@hoangthanh6373]

@@AdamHeist nice advice, thanks a lot

[@kouchata1]

Bang on , subscribed and liked, my type of analysis i like and passionate about . well done

[@AdamHeist]

Thanks Tim!

[@ankieankie4557]

so much value!!!! just wondering, how do you assign all the wor? I mean, what does your VA do, what does your physical emploees do? I m overwhelmed with all the wrok at the moment.....

[@AdamHeist]

Initially I recommend that you learn and execute on all tasks. It's a lot of work initially but part of building a new business.

[@alanwolkov772]

Adam, for friendlies: Is it best to give them same keyword 2 step URL or what is best way to take advantage of the first 10 friendlies; to maximize their use of buying the product?

[@AdamHeist]

I'm using SFB where possible now (or canonical URLs).

[@brainiac006]

Hello adam! I wish you all the best on your new journey

[@AdamHeist]

Thanks buddy! I truly appreciate the kind words of encouragement!

[@ncgc]

Really great and insightful video Adam. Could you expand on the Most Relevant Competitors (PPC) strategy? Thanks pc

[@AdamHeist]

I'll do a future video to go into detail on this topic, but in short you do 'product targeting' amazon PPC campaigns - which enable you to bid for your product to be displayed on competitive ASINs that you target. Glad you found it insightful!

[@ncgc]

@@AdamHeist Thanks for replying Adam, and the brief description. I look forward to the video. All the best PC

[@simonbell8996]

Thanks Adam, caught you on the End Game recently and now I'm subscribed to your channel. Great content. Thanks.

[@AdamHeist]

Welcome aboard! Thank you!

[@jabber3749]

Great work Adam. I really like that you're providing a step by step insight of what people need to expect (and think of) when doing their launch. I'm about to get some samples soon and once that's done I'm sure I will be looking into that again to get the most out of it. Just one thing. I guess you will do those kind of stuff in the future but showing some of the tools you're using (like Helium 10 bits and pieces) would help some things becoming more clear in terms of what you're referring to at that point. Also it would help you to get some affiliate clicks out of it since you're aiming for online marketing also :) Keep up the good work! P. S. Someone mentioned it before but the missing right channel is a bit of a bummer. Make sure to keep an eye on these small things also even though it's obviously about the massive benefit of knowledge you're providing. Pardon my wording that might sound a little odd sometimes, greets from Germany ;)

[@AdamHeist]

Jabber danke buddy!

[@nevillemiller8141]

Thanks Adam, extremely relevant and informative, GREAT presentation

[@AdamHeist]

Thanks Neville! I appreciate the kind words.

[@aricohen7930]

Adam, came to your channel through Myles' channel. Thank you very much for producing these videos. All are excellent. A few questions for you if you don't mind that others may find useful as well… 1) As the goal during launch is to get 30 reviews, what are your thoughts on obtaining brand registry for the Amazon Vine program? Would you consider waiting till you have a certain number of reviews (say 5-10) through the Vine or Early Reviewer Program for social proof prior to launching PPC? 2) Do all of your products prior to launch have "enhanced brand content" though brand registry? Thank you!

[@AdamHeist]

1) 100%. Didn't get into this strategy but would definitely recommend it. *Note: They are pro reviewers and will not be nice if your product sucks:) 2) Depends on the brand (I still have some without brand registry....TMs filed pre-IP accelerator. Where I have brand registry I definitely launch with A+ content though.

[@aricohen7930]

@@AdamHeist Great. Thank you!

[@khushbukhtsharfunnissa4820]

hello Adam thanks for wonderful vedios pl add subtitles it would be more easy to understand

[@AdamHeist]

What language?

[@SpudRud]

Are 2 step URLs against TOS?

[@AdamHeist]

Hard to say. I think technically yes as it could be viewed as rank manipulation. I no longer use pixelfy links - though i will at times use canonical links when driving external traffic.

[@SkySkySkyVN]

Great, thanks.

[@AdamHeist]

You're welcome!

[@robertcinnamon5148]

Thank you Adam, That was fantastic. I am really looking forward to following thes presentations as you release them. Cheers Rob

[@AdamHeist]

I truly appreciate that, Robert! Thank you!

[@vancouverrealestateexpert8658]

Hi Adam, I am just try to watch every video you have to learn. How do you even index that many keywords? That’s something that mine boggles me. I would appreciate if you can answer or do a video on that. I am struggling with just trying to shower curtains. Your videos are awesome should have found you before I launched my shower curtains. Your the best I find your info real and get to the point. Thank you for all your great work. Going use it like a bible. Thanks again🙏🏼

[@AdamHeist]

Thanks brother!

[@jacktarpley3006]

Thanks Adam, loved this and took so much value from it!! Love your Amazon Launch process and thinking behind product research! All the best

[@AdamHeist]

Man, that made me smile! Thanks so much for sharing positive vibes and your appreciate for the video!

[@rishmapopat1649]

Adam, for your Facebook ads > Pixelfy, what is this offer? Are you just sending them to your listing via facebook ads with no discount or anything?

[@AdamHeist]

In this case study it was a 75% off rebate offer. But i've driven external traffic with just the launch discount price on the listing (i.e. $40 this week...will be $70 after launch).

[@marlanka88]

Great video Adam, and thank you so much for sharing. I was wondering, with the adjacent PPC launch strategy you carry out, you mention that you perform your keyword research to find ~10 hyper-relevant keywords to rank for and then plop them straightaway into a manual exact campaign and bid aggressively. At what stage do you start to run automatic campaigns to discover additional keywords (if you run them at all)? Do you bother with manual broad + phrase campaigns at some point or just sticking to manual exact campaigns throughout? Thanks again, and wishing you all the success in the world. Take care!

[@AdamHeist]

Usually about 3 weeks into a launch when things have stablized.

[@mychung5208]

Hi, thank you very much for your sharing. Might I know what tool is it at 1:40?

[@AdamHeist]

Amazon seller central

[@amdg01007]

Where is the video on HOW TO FIND NEW PRODUCTS??? I'm just getting started, have money saved, and spent the last month 5 hours a day researching on youtube. Your channel is great because the content is recent, thorough and your achievements give credibility. AND GREAT PRESENTATION!

[@AdamHeist]

I don't have a direct finding products video yet. But check out my other launch videos. There are some nuggets in there.

[@amdg01007]

@@AdamHeist Please make one! are there any channels you would recommend? I think ive seen them all but want to know which strategies you trust. Thanks! and I have watched all your videos as of an hour ago! there were good nuggets. I can almost intuit a process but want more details!

[@rickthebookkeeper]

Thanks, Adam! You have a gift for breaking down complex processes so they are easy to understand. 517% ROI is off the charts!!

[@AdamHeist]

That means a lot, Rick. Thank you!

[@kochan81]

Hi Adam, I just watched you on Myles’ video. I really really liked the way you think and how you communicate your thoughts. Also the down to earth nature of you. Will subscribe and look forward to more videos!!!

[@AdamHeist]

Koji, that seriously means a lot! Thanks for sharing that with me. Super excited to have you subscribe to the channel for future content!

[@kochan81]

Adam Heist I’m also in Finance so I always compare to ROI vs the riskiest of all financial products and you cannot beat Amazon!

[@AdamHeist]

@@kochan81 100% agree! In about 18 months I'm going to likely get a fund together to start buying a portfolio of brands. It's an awesome investment vehicle!

[@kochan81]

Adam Heist Yea I thought of that idea too. There are vehicles to invest in portfolio of real estate because people view it as stable investment but I agree Amazon brands could also be as stable (perhaps with shorter duration) with much much higher return! I’ll be sure to be on a look out for your fund!

[@jamie5252]

Insane value in this post Adam, thanks so much. Oh, and welcome to the Endgame network 🙌🏽

[@AdamHeist]

Thanks brother! Pumped to discover the EG crew and join the community!

[@paulobuenaflor5192]

Guys, let's repay Adam for his generosity. DON'T SKIP ADS!! :)

[@AdamHeist]

👊

[@korbs847]

Adam, rewatching this video and I have a question for you (sorry if it's been asked in the 100+ comments below). Around minute 34 you show the graph of how your rank has been sticking in the top 5 for your Target Keyword. In the beginning, you said you target 10-20 hyper-relevant search terms in PPC at launch. So how did you qualify this specific Keyword as your target? Simply by relevancy + search volume? Furthermore, did you approach the process of ranking for that Keyword any differently than you did the other 10-20 that you targeted? Thanks a bunch for the channel man

[@AdamHeist]

Based on relevance and volume (don't want too big a word, but not too little either...2-5k is generally good). I also like words with a good "root" that is shared across many other KWs that I want to rank for.

[@leonarddebeer]

Thanks for the awesome videos Adam! Looking over the numbers at 24:32 you have a landed cost of $14. If we then factor in a TACOS of 10% so $4.2 and a little bit for inspection ($18.59 -4.2-0.3) we get a gross profit of around $14. This means the product has an ROI of around 100%. Do you usually go with products with a return like this? I would have thought it is on the lower end to be able to really scale your business. Or is there something I am missing? Could you also please go into a bit more detail on how you structure your FB ads?

[@AdamHeist]

100% would be a worse case/minimum sustainable threshold for me. Most products would need to be at least 115% to pull the trigger on - however this one is a critical "gateway drug" type product for the customer journey that I wanted us to capture customers on. *Note: For any products riding the ROI line, I also want to be confident I can generate savings down the line to improve the outlook. In this case we are $5 above the pricing shown here, 5% tacos, and have negotiated cogs down to $12 (with net-60 payment terms). So it's a cash cow now. But you need to be prepared to sharpen the pencil and work towards this in the months preceeding the first order. Great thinking though. This exactly how you need to think for scaling an amazon business. Well done.

[@leonarddebeer]

@@AdamHeist Wow thats awesome! How were you able to bring the pricing down so much?

[@hirus6603]

I know this is one of your first videos and not even a year old, but are rebates still viable? I'm still learning as i approach my launch and everything I've read or heard is that they're a no-no. If they are "good to go", how do you go about doing rebates? (might end up asking my questions on one of your more recent videos). PS, glad i found your channel!

[@AdamHeist]

Not using FB ads (IMO). They must be used in a very targeted way to ensure buyer quality is high and risk is low.

[@mdczern1]

Do you use Virtual Assistant to help with the rebate process? How do you find them?

[@AdamHeist]

I've managed them and had people on my team run them. Onlinejobs.ph is a good site (but I get most via referral now).