How to Make a Cheap Product Look Expensive | Advanced Cinematography

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One of the best things a budding cinematographer can do to improve their craft is adhere the values of a professional who was once working with minimal resources, and witness that through taking the time to develop one’s craft - the possibilities are endless.
On this exciting week of the LS 1200D launch, we do just that by following Nate Fu, a product cinematographer who specializes in motion control cinematography. We discover the importance of upholding an organized workflow, how tone and mood can define your story, and the complexities of macro cinematography. The steps of Nate’s process showcase a unique understanding for how machinery and products present a newly found visual language in a thriving industry.
Why motion control cinematography? Even with a workflow as distinctive as this, many of the principles that inform cinematic lighting follow through in Nate’s work. The ideals of creating texture through light pattern and backlighting are prevalent in today’s video.
Chapters:
0:00 - Intro
1:28 - Studio Tour
2:25 - Nate Fu Background
3:11 - Concept
4:34 - Lighting Plan
7:40 - Shot #1
9:25 - Shot #2
10:05 - Exposure Compensation
11:50 - Shot #3
15:18 - FInal Montage
16:10 - Outro
See Nate Fu's work and Ms. Robot: www.msrobot.com/
Follow them on IG: / ms_robot
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Summary:
Aputure's KZbin channel provides free high quality cinematography, lighting, and filmmaking educational content to help you take your film projects to the next level.

[@aputurelighting]

To all the filmmakers - How would you make products look really good with lighting?

[@21stcenturyscots]

What a corona-mask-disaster.

[@FivosVas]

Cheap Product, Hella Expensive equipment. Ok Got it!

[@aputurelighting]

Maybe haha but that last shot we did can definitely be achieved with a cheaper slider instead of a motion control arm

[@sennahsenna8289]

hahahhahahahaha that is that point! OMG

[@mikaelhiatt]

i chuckled 😂

[@andreathode3782]

So true.

[@antoniomargaretti4201]

🤣🤣🤣

[@adnankhanfilms6366]

Notes for self: 1 stop = 2x the light or Half the light. Full stops: 0.7, 1, 1.4, 2 2,.8, 4, 5.6, 8, 11, 16, 22, 32, 44. Therefore 6.6x amount of light = 2and 2/3 stops. PS: Jumping 1 stop = 2x, 2 stops = 4x, 3 stops = 8x, 4 stops = 16x, 5 stops = 32x

[@wilyenjarry]

Sir, can u explain what stop means? thanks!

[@fishbarbeque8540]

It's amazing how, yes. anyone with a beginner camera can recreate that shot, and that "its not about the gear", etc, but on a commercial level I see how you need to have the utmost quality and gear to get the job done.

[@motorizedprecision]

Great testament to the power of MP Studio software and how simple and intutive it is! Thanks all! Great work.

[@ScottMilamscottenglishphoto]

Wow. These guys are so great at what they do! Loved learning their thought process and approach. So impressive!

[@alexanderdowney1964]

That looks like so much fun, I have the same gravity smoke machine, it's dope!

[@user-kl2ss1gh4o]

😍Thank for inspiration

[@JPRProductions]

This is so cool! Love these unique studio visits

[@aputurelighting]

Glad you liked it :)

[@lune28x]

Thanks for this video, guys!

[@controversyV4S]

love these type of videos! and I freakin love my aputure gear!

[@jcgellidon]

Solid as always!

[@1NOnlyAdityaOfficial]

thanks for making such videos ..

[@SavageAppOfficial]

Good to see you guys in front of the camera! More of this please!!

[@aputurelighting]

Coming soon :)

[@8lec_R]

Welcome back, it's been 2 months already. Felt like an eternity

[@hannesbauer1505]

Respect for your godmode lvl in this studio

[@jimjimgl3]

Use Aputure and looking forward to trying out the 1200. This studio is a dream for anyone on the OCD spectrum..!

[@YuiSenpai]

kudos team!

[@adrianwongmedia]

I see the "changing light effect" at 8:00 can be replicated with a slider.

[@theautomationchannel6920]

I am buying Aputure gears ... just for their sharing to the community with this channel...I can live with lower quality fixtures and no mobile app..many other things.. but we have to support the brand who try to share and collaborate ..

[@rodroyo]

Im more a documentary film maker, although Id love to try this robotic arm one day. At the moment 1/3 of my house are shelves for keeping filming products. Lol. I also keep things organized with ikea shelves. I understand you how frustrating can be sometimes when filmung and missing a filter, a lens or just the needed screw. Lol. If I make good money Ill buy a studio for storing and filming. At the moment Ill keep it at home. Thank you for your video. I identifyed myself in many things you shared.

[@PhueLeeMedia]

Nate is a beast!

[@CaptainTodger69]

Me: don't even own a camera Also me: just watches this entire video It's always enjoyable to watch passionate experts at work

[@Ranger7Studios]

I wish I had the space to do something like that in my studio. Very Adam Savage. :)

[@aputurelighting]

Organization is the main thing!

[@maybejensen]

This is basically what we do when doing product videos in CG/3D

[@HonJazzz]

Cool beans!

[@65Drums]

That is the coolest studio I've seen

[@aputurelighting]

It's pretty awesome!!

[@PhilMao]

could we get details on what that "smoking gun" is? Great video guys

[@aputurelighting]

stundenglass.com/products/stundenglass-gravity-infuser Who would've thought this could also be used in commercial work?

[@PhilMao]

@@aputurelighting now if this isn't the most baller solution lol

[@parkerlee1990]

@@PhilMao finally I can bring my bong on set😂

[@studio077webdesign]

Hey aperture, can you provide some information about the smoke device? used at the first 10 seconds of the video? Thank you

[@baileym2952]

Its called a Stundenglass and is really only used for making cocktails and drinks as well as the consumption of various burnable plants…

[@studio077webdesign]

@@baileym2952 hahaha thank you! i realy thought it was a apecial device for special(proctical) smoke effect.

[@URZDJ]

name/link of the smoking gun?

[@filipelucciano]

Came like the 8th like to watch u guys

[@raredreamfootage]

What is the smoke machine gizmo called?

[@aputurelighting]

It's called a Gravity Infuser!

[@xpvy8336]

"You can also use this to make cocktails..." yeah I guess not only cocktails hahaha

[@nestorpool]

I wonder how many hours this took... Soo good!

[@aputurelighting]

We shot for a full 10 hours, but it's mostly because we have to take our time and record the soundbites for the video haha

[@artort]

Sunny Greetings to MS_Robot from Germany!

[@redbeardproductions-kevind9806]

Love you huys!

[@redbeardproductions-kevind9806]

*guys!

[@redbeardproductions-kevind9806]

I was rushing to be first!

[@ZleeRap]

with that lighting and studio, expirience and crew u have, u can make dust sellable :D

[@aputurelighting]

The experience and crew are so understated!

[@ZleeRap]

@@aputurelighting true.

[@sijilo]

☺️

[@angelcastro_WRR]

Like.

[@jhonastete]

MORE PRODUCT PROFFESIONAL VIDEOS. KZbin is full of people trying to get this but, they all amateur and level won't go higher like this video

[@OUTTHEMUDVISUAL]

These guys fucken rock !!

[@parkerlee1990]

Did… did they just use a Stündenglass on set!?!😂

[@sennahsenna8289]

Like an expensive camera, an expensive robot, an expensive lens... my god is this for real?

[@JohnAnderson-yy1uo]

RIP cameraman

[@TheMaxrudy]

Creators be like..DIY cheap approach to shoot coffee... End up using robotic arm and what not... Ever heard of Paul Aston,Daniel Schiffer or atleast Jubear Talukdar?

[@mauretx]

cracks.

[@waynegranzin3824]

how to make a cheap product look expensive with an insanely expensive and elaborate camera rig.

[@rumorscameras]

the grinder is not straight. shame

[@aapullcoviva1737]

Yea Yeah… how to make cheap products look expensive with equipment that could cost you a fortune.. 🤔