How to make a persuasive campaign video

Create quick campaign videos that win people over to your cause. In this video, Haily shows you how to design a campaign video and gives you her best practice tips to follow. Try it for yourself: btbl.co/campaign
00:00 Intro to campaign videos
00:49 Tips for making an effective campaign video
02:20 Edit a campaign video
05:04 Where to find templates
Create quick campaign videos that win people over to your cause in this Biteable tutorial. Haily will show you how to design a campaign video using a template and give you some best practice tips to follow. Get ready to hit the campaign trail at biteable.com
If you’re launching a campaign, a video is a powerful tool to have in your pocket whether it’s a political campaign, campaigning for a cause, or just trying to raise awareness. Viewers retain up to 95% of your message when delivered via video versus only 10% when delivered in text. This tutorial will cover some best practice tips for making an effective campaign video, such as:
1. Have a clear message
Pick one key takeaway for your video and focus on it. Your audience should leave with your message front of mind.
2. Know your audience
Create a profile of a typical person in your audience and make sure your campaign video serves them. Even minuscule details can help tailor your video, like which social media platform they prefer and what time of day they like to consume content.
3. Inspire action
The whole point of a campaign video is to influence your audience. You want to change their vote, change their habits, or win their loyalty to your cause. To do this, you need to end your video with a clear call to action (CTA). A CTA gives viewers something to do with all that newfound conviction and ensures engagement isn't wasted.
A campaign video is the perfect format for winning people to your cause even if you’re not there to shake their baby’s hand. Get started with your campaign video today ► biteable.com/promo/campaign/
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#VideoMarketing #VideoMaker #CampaignVideo

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