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In this TLK episode, we speak to PUMA King Lead Designer Maxime Catteau and Product Line Manager Viktor Fitler about the design concepts, processes and bespoke production techniques used to bring the PUMA King into a new era.
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Design and innovation are the key ingredients in the evolution of any product. So when PUMA decided to revolutionise the King, they knew they had to create something that would be living up to extremely high standards. This is how they did it!
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