How to Market to Gen Z

We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers - so brands will need to start paying attention to their buying habits.
We’re going to share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.
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Key Moments:
(02:16) Facts About Gen Z
(04:10) They are Astute Customers
(05:59) They Value Self-Care
(07:19) They are More Financially Minded
(09:14) How to Market to Gen Z
(10:37) Create Platform Specific Content
(12:38) Use Video - But Keep it Brief
(13:51) Embrace Authenticity
(14:43) Be Real
(15:44) Utilize Influencer Marketing
(17:17) Tap into User-Generated Content
(19:01) Omni-Channel Marketing
(21:16) Key Takeaways