How to market your fitness and health business in the covid 19 corona virus era.

Marketing During the Corona Virus is exceptionally difficult, here’s what you need to know to get through this.
The fitness and health industry, as well as most other American businesses have been severely challenged in their marketing plans with the emergence of Covid-19.
Trade shows gone, event marketing gone, in store promotions gone! All of these key marketing drivers have evaporated.
Customer relationships have been disrupted as retail and wholesale business environments have drastically changed. Consumer habits have been dislocated …..we are all ….in uncharted waters.
As a key player in the fitness and health industry you should be asking yourself…. how can my business cope with these dramatic market changes?
Will your business survive? What does the future look like? Are there opportunities in amongst this chaos?
Here is what we know.
The first thing we know is that every business in the fitness and health industry now needs PPE, Personal Protective Equipment.
PPE, masks, hand sanitizer, gloves etc are key elements to protecting your employees and customers.
Whether your business operates at a wholesale level where most of your interactions with people are in a smaller closed loop or your business operates with far greater exposure to incoming clients and outside contractors it is absolutely critical that you do your part to protect your people and show you care.
It may even be a legal “must have” to have PPE when it comes to mitigating any possible future liability.
In the shortest possible explanation, you need masks and hand sanitizer. We have these for you, in the USA and ready to ship today.
The next thing you need to do. Don’t panic and don’t give up the marketing ship!
In our countless years in working directly with America’s fitness and health industry we have seen many ups and downs.
We have seen the meltdown of the financial markets, we have seen a stock market on fire, plus 2 or 3 recessions.
From this extensive experience we know 2 things.
Firstly, it is a natural human response in times like these to stop spending on marketing. You are NOT alone in this thought.
However, with previous challenges like this and from our experience over the years……we know that those businesses that went “cold turkey” in their marketing were the most likely ones who went permanently stone-cold dead not long after making that decision.
In fact, the businesses who rose to the challenges in difficult times were most often the ones who came out on top when the crisis was finally dealt with.
This does not mean you should spend like a mad man on your marketing but rather you should invest wisely and work with other like-minded marketing professionals.
This is where we come in.
Our philosophy is simple, always stay in front of your customers and business target minds. Cut the marketing noise and clutter effectively using key promotional and private label products. and…spend your marketing budget wisely.
If this sounds like something that interests you and your business, shouldn’t we talk? That, costs nothing at all. Call our marketing and product experts us at 1-888-908-6932.
www.FitnessPromotionalProducts.com