How To Optimize Your Google Ads Campaign In 2024 (Full Guide With Real Results)

Welcome to our comprehensive guide on optimizing Google Ads search campaigns! Are you struggling to achieve your desired results with your Google Ads campaigns? Look no further! In this video, we'll dive deep into the strategies and techniques you need to maximize the effectiveness of your search campaigns on Google Ads.
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From keyword research to ad copywriting, bid management to ad extensions, we'll cover it all. Whether you're a beginner looking to get started or a seasoned advertiser aiming to fine-tune your campaigns, this video has something for everyone.
Here's a sneak peek at what you'll learn:
The importance of keyword relevance and how to conduct thorough keyword research.
Crafting compelling ad copy that attracts clicks and drives conversions.
Leveraging bidding strategies to maximize your return on investment (ROI).
Implementing ad extensions to enhance your ads and improve performance.
Tracking and analyzing campaign performance using Google Ads' powerful analytics tools.
Optimizing your Google Ads search campaigns is crucial for staying ahead of the competition and reaching your business goals. So, grab your notepad and join us as we unravel the secrets to success in the world of Google Ads!
Don't forget to like, share, and subscribe for more valuable insights on digital marketing strategies! Let's optimize your Google Ads campaigns together!

[@MariaTorres-gk8kt]

on my journey to learning paid search and I appreciate how insightful and comprehensible your videos are ! Thank you !

[@engreubenkitilya]

Found your channel through YT suggestions and I'm a new subscriber,

[@pichchukadevaraju5458]

In short, they were running the wrong campaign type as pmax has huge inventory and the chances of getting relevant traffic and conversions are very minimal. Before the handover, if the existing guy would have started with the GSN campaign then there wouldn't have been much headroom to optimize further. Basically your client was in the wrong hands who didn't know which campaign type to start based on the business objective.

[@livelookhealthy5941]

found your channel through YT suggestions and i'm a new subscriber bro keep it up and thanks for the to the point content.

[@DonaldRodriquez-ck9zy]

Thank you, this my first guide, what I see 🤠. It very help me!

[@nickmiddelton7852]

@Tradesman Digital Marketing Thank you for sharing, useful information. I appreciate it.

[@Tesoro_6660]

Came through your email much needed videos Thanks❤

[@TradesmanDigitalMarketing]

Welcome :)

[@GeorgeBuffington-ue8pm]

Thanks for explaining me about google ads optimization

[@ericzmusic]

Should I sort keywords by CTR lowest and add them to negative keywords? I can't really see keywords that seem not related in any way, however there are plenty that have horrible performance.

[@EddieReed-db6fu]

Great tutorial and great real results .Thank you👍

[@shantelbeukes2002]

Hi , I have a bunch of low search volume keyword that are on a broad match match type, would you recommend that I pause these keywords or change match type to exact match?

[@PaulKennedy-fw1vk]

Very interesting guide. Thank you!

[@shaffizan]

whaaaa i love this. thanks

[@DavidWells-op2lp]

This is cool. Thank you!

[@aortizandrew1]

Did you guys use both Exact match and Phrase match for his campaign?

[@Outerspacefunk]

I also have concerns with this topic

[@lildex9468]

Start broad, but negative terms daily. After you realize which keywords give you conversions, move them to phrase and then exact.

[@sevdamurat4455]

Thank you for great video! I have question: In our site we have both contact form and WhatsApp button. Normally WhatsApp contacts also form contacts are important for us. In our campaign both the should WhatsApp button click and form submit be sent as same conversion event or one campaign should optimize on form submit other campaign should optimize on WhatsApp button clicks. Which setup is better? Thanks

[@amvive08]

Any suggestions on what to do if you are in a bidding war over specific keywords with your competitor?

[@lildex9468]

Increase the quality of your ad, ignore ad strength, focus on you CTR, a high CTR means a high quality ad, improve your copy, use keyword and location insertions.

[@TechnicalIndiaA1]

Also do bid adjustment for location, device where your ads would be likely to convert

[@lildex9468]

@@TechnicalIndiaA1 that might be a shot in the dark, but sure!

[@TechnicalIndiaA1]

@@lildex9468 Bid adjustment won't be a shot in the dark because bid adjustment is a logical process to improve leads and conversions in Google ads

[@DuffLaurenBaillie]

Amazing! Thanks

[@livelookhealthy5941]

keep uploading case studies.

[@afsana2595]

thanks

[@garethellison01]

This is one big giant ad with very little value. I'm a creator of high-end digital brand experiences. To tell people to come away from their own websites and develop one landing page is ridiculous advice. My clients on average get £100 per £1 spent on the clients perfect digital experience. It's not just a case of this is my problem so I need a button or link to connect with someone to solve it. There is far more to it than this. It's building trust. Creating instant connection with the client. Changing brand perception from ordinary, to ICONIC. Hate when people put context out like this. I know more about ads than you do and it's not even my field. These people pray on desperate clients who lack knowledge and are ill informed.

[@prismatagbastidores]

I have a question. I've seen often the idea of pausing keywords that are becoming too expensive to run. But what i see is that the most important words for my client are often the expensive ones. For example, a company that sells glass and want a campain for tempered glass. The word "tempered glass" is often the one who is spending all the money but is not a word I can simply pause in this case. Or can I? How can i go around this kind of issue?

[@lildex9468]

Use manual Cpc, those keywords are relevant, set roof for the Cpc. Only after doing that, if it doesn’t deliver, pause the keyword.

[@megageniusdigital]

Great video man, thanks. i am new at this, so my question is this. Do you guys deleted or pause the existing ads (Performance Max) and create a new one (Search Campaign) after you take over? Second, so you create a new web page for this company right and not using their original webpage for the ads?

[@VRMonkeyz]

They should have deleted the performance max campaign because all it does was make them pay extra money. Also the client was putting a link to his website in his ads. Then they changed the website link to a link to a landing page.

[@gmilkboy504]

Do you think shopping ads are beneficial for high ticket and low ticket items? Also, do they even have keywords?

[@lildex9468]

High ticket products should be a lead gen on the first engagement, let the sales team close the sale. Low tickets, sure go ahead.

[@Outerspacefunk]

So a search campaign is better than a convert campaign?

[@lildex9468]

There’s no such as conversion campaign

[@shaffizan]

I have question, should we directly link google ads to product pages so visitor can buy, or we looking for leads or email first?

[@lildex9468]

You should be the one answering that question. What is your business goal?

[@imoazzamkhan]

Amazing case study 🎉

[@TradesmanDigitalMarketing]

Thank you :)

[@divyv20]

Hey Tradesman , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos better than your Editor with good pricing and also make a highly engaging Thumbnail which will help your videos to reach to a wider audience ? Pls let me know what do you think ?

[@VRMonkeyz]

He usually doesn’t reply to comments so you should try to contact him another way

[@MrBoss4u]

Can u optimize my account ads?

[@lildex9468]

I can

[@SweatReno]

$29/mo "Anyone Can afford that" ...says the guy recording from home w/o bills of a new brick & mortar business. I don't even like my $1.99 Google storage I have to pay/month

[@Lisssa_sanchez]

@sweatreno Totally agree with your statement

[@traviswyatt7273]

just a dude talking. no instructions or showing how to do it. useless

[@luxurystore20]

This is great, it would be better if you talk bit slowly.

[@VRMonkeyz]

lol I watched the video a 2x speed and I could still understand him

[@KoscinskiNicholasIan]

whaaaa i love this. thanks

[@RyanAudley-nw1qg]

Amazing! Thanks