How To Pitch Brands & Get Clients For Photography

How To Pitch Brands & Land Photography Clients
Pitching brands on photoshoot concepts, creating pitch decks & landing amazing photography clients - WITHOUT needing a giant portfolio or crazy influencer audience
0:00 - Intro
1:03 - What you'll learn
1:18 - BONUS Download
1:33 - Who Am I?
3:19 - 5 Mindset Secrets To Pitch Brands
3:49 - Pitching Brands Secret #1
7:58 - Pitching Brands Secret #2
13:36 - Pitching Brands Secret #3
15:25 - Pitching Brands Secret #4
18:22 - Secret #5 How To Build A Pitch Deck
19:46 - Pitch Deck Contents
20:15 - Who & WHY
22:10 - The Big Problem
23:49 - Your Perfect Solution
24:22 - Shoot Concept
25:32 - Moodboard
26:00 - ROI & Traction
28:19 - Target Audence
29:28 - Funding
30:45 - Scarcity & Incentive
32:00 - Closing Your Pitch Deck
32:25 - Final Tips
*Grab the FREE pitch deck - shop.signatureedits.com/pitch...
This video will teach you everything you need to learn about how to pitch brands & land photography clients
After 10 years of photography & marketing, here’s everything I’ve learned about how to pitch brands & land product photography clients
At the end I’ll give you my 7 step pitch template you can immediately use for creating your own photoshoot brand pitches
#howtopitchbrands #photographypitchdeck #photographymarketing
When I started out in photography, I had NO idea how to pitch brands & sucked HARD at sales. It was tough. I tried a million different things that didn't work at all before I finally started getting to the things that DID work.
That doesn't mean I'm now the sales guru champion of the world. I STILL get nervous about doing sales pitches with clients, especially when they’re my DREAM client.
I don’t know it all, but I’ve learned a LOT about what NOT to do.
This video will let you skip all the hard lessons & years of uncomfortable sales + wasted time & effort on stuff that definitely doesn’t work.

[@SignatureEdits]

BONUS Free Pitch Deck Link = Inside Video!

[@lawdak6489]

Hello Link says page not found

[@lifewithshawnda]

Link doesn't work.

[@TheBrittaCarey]

Darn link didn’t work!

[@SignatureEdits]

@@lawdak6489 DANG! Sry link should be fixed now! shop.signatureedits.com/pitchdeck

[@SignatureEdits]

@@lifewithshawnda FIXED thanks for letting me kno

[@ChristopherChaconYT]

did anyone else have to watch this at 0.75x speed?? I felt like the dialogue was sped up, gave me anxiety 😂 great video overall, great tips! just felt like I needed to slow it down some!

[@SignatureEdits]

Hahaha that's hilarious - I'm sorry about that Christopher! In one of my less genius moments, I played back the video while editing & felt like I was talking WAAAY too slow, so I sped it up 10%. Now I know: I'm just in my own head too much. Glad you found a workaround - Cheers!

[@Dee333]

Same here... video gave me anxiety 😅😅 Had to slow it down ..

[@glendybeatriz8688]

sameeeeeeeeeeeee, i was confused why he sounded strange lol

[@OmarKelly]

I thought I was tripping 😂

[@collinatiusT]

Damn i thought is was me 😂

[@Schaafari]

Wait.... Someone put this on youtube and isn't charging 45$ for information?? Dude you are an absolute legend and deserve all the good that comes your way. I cannot express how helpful this is. I have been looking for a guide that breaks down what a pitch deck is as well as how to make one. Thank you so much brother. I cannot wait to put these into action. Oh, and this should be a college course too! Just saying!

[@JosephEsteron]

This video was excellent. I recently stepped away from my corporate sales career to follow my passion for photography. To achieve success in this field, I believe it's crucial to have a strategic approach for acquiring clients and understanding the process. This video truly covers all the key information I need and guides me on how to move forward, so thank you!

[@rajivg9997]

Same haha. 8 years of finance and said enough. Taking a stab at my photography career and moving it from the back to the front burner.

[@byconnornich]

This video came around at the perfect time. Thank you for sharing your knowledge! The most helpful piece of advice for me was that people buy the destination, not the journey. This reminded me that only I can do what I do and to show my skillset with more confidence. Thanks again!

[@lilyjoseph4]

Wow this was such a crazy informative and helpful video! Getting real-life examples was so valuable and makes the whole process feel slightly less intimidating. Genuinely such a useful video!! Thanks so much!

[@joelharris6449]

I’ve been looking for a video like this one for years. Thank you for taking the time to put all of this together for the greater good

[@larissabullen264]

I think my problem with not being able to land clients, is I was always pitching very generically to them. This has really opened up my eyes, and I'm hoping that putting in that extra half hour or so to each potential client really makes a difference. Thank you for the video!

[@SignatureEdits]

Right on Larissa! The more specifically you can show them how it applies and will help THEIR business, the more attractive your pitch becomes! Good luck :) Please update me!

[@charlottem9272]

This is a fantastic video. I've yet to pitch my first client but have had an idea for a local business I've interacted with previously -- this really showed me how to utilize the shared values, and my commitment to their product as a strength to prove my necessity to them and build trust. This really helped me to reframe from trying to sell them "photos" (difficult!) to selling my skills and creation as a path to help them achieve their goals. Also, the walk through of the pitch deck was everything I could have asked for as a beginner photographer. I subscribed, can't wait to engage with more of your content. thank you !!

[@shahbanas]

I watched this video last night. I was searching for everything about pitching to make my pitch emails even better than they are, and i was literally searching for that plus, extra. I took your template, found a brand I want to shoot for/with, so I did everything as you said, this evening I sent out the pitch. I worked on that for hours, to get to know that brand well, etc. I was like, if I get back an answer within 2 days, that is good. I got an answer back within 10 minutes. I was so surprised. It NEVER happened before. I got answers, but not this fast, never. Not only this will get me an assigment with them, but I made an impact with it, and they said that this is very touching and they appreciate it so much, and are impressed. Thank you so much for this! This is very helpful, this makes real difference in my pitching, and gives exactly what I wanted to have. To make an impact, and stand out. THANK YOU!!! This is just crazy perfect.

[@shxbhangi]

did you record yourself and send the pitch as a video or did you send it as a pdf file? Also, what did you include in your cover letter? I have created three pitch decks for three labels but am too scared to send them thinking that they won't even open them.

[@shahbanas]

@@shxbhangi Hey, I send it as a pdf. No video. And I just put in the email a short introduction (very short, only name and what do i do. since everything is in the pdf) and that they find my introduction in the attachment and if they have any further question do not hesitate. Very basic I know. But since there is everything in the file, I did not feel include more. Well, what you need now, to battle your fear. Just push the send button. Because what is the worse can happen? That they don't read it. Or they read it and do not answer, than it is the same situation like now. But if they reply you're closer to them already. Just send it! Do not overthink it! Wishing you success!

[@codyenslow]

I've done sale for 7 years before last year when I became a full time photographer for my company. Somehow, I fell into a scarcity mindset and forgot my years of training & experience. Thank you for translating it into my new career in photo/video so I can have more success and use both of my professional skills in a cohesive way. I couldn't find anything nearly this helpful anywhere else before now, so thank you! Oh and the most helpful part for me besides the actual pitch deck was the mindset of the client needs me more than I need them.

[@andrefelixstudio2833]

My advice about getting clients is find somebody who works for the company that will put your name forward then you can get an interview, it’s not what you know its who you know!

[@viizii]

Single best video I’ve seen on pitches so far. Never thought there’s could be pitch decks like these, though they probably take some time investment into making each one for each potential lead, the conversion and the price you could end up charging is gonna make it worth it.

[@RichMaciverPhoto]

Love this man, such a great breakdown. My one pain point would be don't give away unlimited image licensing. One to two years is more common, they're most likely not going to want to use the images longer than that anyway as they'll have new products. Then after two years, if the images have been successful for them, they'll either re-licence or book you for another shoot. And if they don't want to re-licence the rights return to you and you can sell them as stock to other brands, magazines, websites and publications. I've made thousands of dollars re-licensing images that I had already been paid to shoot. So grateful that you've put this up, wish more people would share this. Pitching is definitely a pain point for me.

[@inliightsociety1549]

You're actually fantastic. Still the greatest intro to a youtube video in history.

[@Ahlrrose]

One of my favorite content pieces you've shared so far! THANKS A MILLION!

[@SignatureEdits]

So glad to hear it! Thanks a million for the comment :) GOOD LUCK!

[@jinner2005]

thank you, i really appreciate this video!!

[@julialincoln-stefan1066]

This feels like a very sincere and achievable approach towards a marketing issue, much more than many, many, many other videos out there. I appreciate your content.

[@hannahhochberg3584]

man you’re so good, this is so helpful you’re a lifesaver

[@lawdak6489]

👏🏾👏🏾👏🏾👏🏾👏🏾 Just what I needed, the whole presentation was eye opening for me. Thank you so much for doing this.

[@SignatureEdits]

So glad! Thanks Lawdak - Glad it had some nuggets in there for you

[@kaipastores]

This has got to be one of the most helpful and informative videos I've watched for photography. The part of the video that really helped me was how you productized your services and layed out your pitch.

[@friendlyfilmz]

Great video! This actually applies for film pitch decks also. Thank you!

[@EHBRod13]

This is awesome content! Thank you so much for taking the time walk through this in depth! I learned so much!

[@joanneelliott5282]

Great valuable and to the point content, thanks a lot for sharing from your experiences!

[@shevaler1972]

I'm very thankful for this video. You did an amazing job! 💚

[@SignatureEdits]

I'm so glad! Thanks my friend!

[@user-bw8eb9ot7m]

Thank you for this great video - Enjoyed watching this.

[@cgcstudios8303]

you are an amazing teacher. you have a gift! I learned so much from this.

[@stuarthayesphotography]

Dude!! This has blew my mind. This is probably the best how to do sales video on the internet!

[@jaredcotsworth1771]

So cool! Took 3 pages of notes on this video. Great content 🤝

[@saaqibmhd]

One of the best videos ive seen in a while!

[@SignatureEdits]

Wow thanks so much! Good luck in your pitches!

[@almaharambasic9524]

Amazing video! Just what I needed right now. Thank you🤘

[@SignatureEdits]

Happy to help! Go get em Alma! 🤘

[@knnny999]

THIS IS HANDS DOWN ONE OF THE BEST VIDEOS ON KZbin. I RESONATED SO MUCH WITH THE LIFE REPEATING LESSONS PART

[@SignatureEdits]

Wow massively grateful for the kind words Kenny! Glad you got something out of it :)

[@JamesVanCleaf]

You are absolutely the best and have been very helpful to me on my photography journey. Thank you!

[@SignatureEdits]

Wow, thank you Jimmy!

[@shespreciousugo]

This was such a good video! SO helpful and informative. Thank you for creating and teaching all of this!

[@thomas_weinreich]

Super good video. I've felt extremely uninspired for a while and this helped me a lot!

[@SignatureEdits]

I'm so glad Thomas! You rock

[@JustinBall-bm4cu]

Thank you for your video.

[@LAproject1]

You're a real one for giving out this incredible information for free!!

[@hannahhochberg3584]

Very precise and helpful!

[@esco7]

Talking about magnifying the problem was really great to hear. It helped open my mind up about how to approach this going forward.

[@SignatureEdits]

Glad to hear it! Good luck! 👌🏻😊

[@latialee779]

That was really valuable information! I appreciate you sharing the lessons that you've learned and the presentation of the information was relevant and organized which helped drive your points home. 2 thumbs up

[@SignatureEdits]

Glad you enjoyed it! thanks so much for the encouraging feedback Latia

[@thecowieclan]

Wow, I needed this! Thank you!! ✨

[@SignatureEdits]

Amazing! Good luck Kay!

[@45degrees77]

DUDE I LOVE SO MUCH BRO THANK FOR SHARING THE KNOWLEDGE ,

[@Blkshark]

You are a wonderful speaker. Thankyou for you great advice❤

[@martinapavlovic4728]

Great video!

[@parulpasricha5734]

Thank you for this video. Everything is so clearly explained and it actually showed me so many things I am perhaps missing out in my journey as a photographer, as a buisness. Thank you for providing so much value. 👍🏻

[@lihuepalacionievas8577]

Wow this video was amazing, give me to much tools to my bussiness photographer! Greetings from Argentina!

[@lccreativeagency]

"Do you really care who took it? Do you really care what brands they've shot for?" This quote changed my mindset 360!

[@SignatureEdits]

BEAUTY! Brands & testimonials help build trust you can deliver - But work is always going to be #1

[@YonnBurgos]

Value bomb! Thanks ❤️

[@viniciuslll]

Beautiful video

[@LAproject1]

Thanks!

[@kseniakrasnokut8488]

This is amazing video! Thanks so much!

[@SignatureEdits]

You’re welcome Ksenia!

[@yourharshsamanya]

Every single step resonated with me.thank u so mach man you saved my career.

[@SignatureEdits]

AMAZING!

[@mofeed65]

Really thank you for this valuable information.

[@SignatureEdits]

Glad it was helpful! Thanks Mofeed!

[@captain-salty-bones]

Best video I've seen of yours. My only critique, I had to play it at 3/4 speed because you talk so fast!

[@photobizmethod]

There is great content here. I license my work and what you mention is what I've done so I had to say to all... watch this ;)

[@radostinapeykova5777]

Amazing content, love it! You have +1 subscriber! Cheers

[@SignatureEdits]

Awesome, thank you so much!

[@masonfoster8163]

this was so good oh my gosh

[@SignatureEdits]

So glad to hear it Mason! Thanks for the comment :)

[@tommybscott]

Really cool video man

[@SignatureEdits]

Thanks!

[@TrentWhiting178]

The lesson will repeat until you actually learn it. Now that you say that, I probably need to do more time as a second shooter so I can collect some case studies and testimonials. Super helpful video. Thank you. Any advice on how to find photographers and how to approach them to be a second shooter?

[@JamieNoise-fn8zu]

Great approach, very helpful. My only feedback would be that if I was a brand I would care more about seeing examples of the photographers work, than an image of their face. I'm not sure if any of the mood board images were your own, but if we're trying to create belief, I think it's important to show the client examples of our portfolio. I also feel like the deck felt quite long, and although the content was very succinct, if the client was busy and seen how many pages it was, they might be put off engaging with it. Maybe some of the information could be condensed into less pages? Loved everything else in here!

[@jennycostamd]

Thank you!

[@SignatureEdits]

You are so welcome Jenn!

[@liamjmorley]

Great video, the template now opens the Canva slides you were using at the start of the video rather than the pitch template though!

[@stephanieshaus]

Thank you SO much for this video. I think the most interesting takeaway for me was positioning your offer with an unlimited license. Do you do this for all your clients? I've heard from many other creators what a "must" it is to license the photos for a given period of time so that you're compensated as they continue to earn revenue off those images. I have to say though, it seems like most brands I've spoken to don't like that and will go find someone else. I'm finding they want to use them whenever, wherever and however...FORever haha. Definitely something I'm thinking about as I continue pitching.

[@hitessa]

This is so great - exactly what I needed! I have a questions tho - I've read about influencer pitch before (not as a photographer) and they all say to keep the media kit and pitch very short. And even though this pitch deck looks way better and more proffessional, I can't help but wonder what will make the brands open and go through this whole thing? I guess the writing in the email must be convincing enough for them to open the pitch deck? :) Thanks for this video and I'm downloading the template as we speak! Can't wait to land some deals!

[@hitessa]

Another question - do you use stock images for the pitch deck or your own images that you've shot for that specific pitch? :)

[@aubreyburman7661]

I was thinking the same thing!

[@shajimaheswaranPhotography]

thanks🙏

[@SignatureEdits]

You’re welcome 😊

[@shxbhangi]

Please suggest a strong subject line and cover letter for the email containing the pitch deck without sounding like a promotional/spam email and the brand ends up actually end up opening the attached pitch deck.

[@SignatureEdits]

Bang on! This was less about that step and more about once you're in the room / on the call, but you're 100% right - FIRST you need to get in front of them! Although I will say in my experience, getting in front is pretty easy with SMALLER brands. With bigger brands it can be a real challenge, so my advice would be start with the smaller ones or ones not getting hit up by 10k brands a day :)

[@JtFontellio]

Btw you gained a subscriber

[@MhodestStarcraft]

Would you be able to share where you got this statistical information? I'd be really interested in checking out those articles for myself!

[@taylorwashington6926]

Where would you recommend finding reliable stats like the ones you've mentioned here?

[@photographystreet2127]

Hi, it seems thats the template link is your presentation to the KZbin audience not the 7 Step Pitch Deck that you stated would be in the link. Can you make the 7 Step Pitch Deck Template available please?

[@ANRALOGI]

belief not persuasion. that changed my mind. thanks

[@SignatureEdits]

Beautiful! Glad you got something out of it :D

[@anuragsrivastava5792]

hey, i have recently subscribed and am new to your content which is great I must say, just a small this if you can make your vocal pace slightly slower would be great to understand it better for an audience whose first language is not English. thank you

[@roxannewood9575]

The pitch deck only has the slides before the actual customer presentation begins? And the template is only accessible if you purchase a Canva subscription? Misleading!

[@cheesehut9543]

Great video. Questions - I think it is a little strange that you would tell the brand their own statistics - isn't this something they would already know and would know far more than you which could result in you looking silly? Another important factor is the funding you mentioned, you said the price is dependant on how much they need this pitch idea, but you don't know how much they need it so what price would you put unless you ask them for a budget first?

[@jesusfavela8710]

Do you have any references for you statistics?

[@DerekCookCreative]

great content. The FREE pitch deck link isn't working for me

[@SignatureEdits]

Dang it! And i keep trying to fix it… sigh. The link SHOULD work now!

[@lorenzobbanotito]

How did you source those statistics?

[@SignatureEdits]

Google and sort through results until you find credible numbers :)

[@tonalsimmons]

The link for the pitch deck is not the pitch deck. It is the deck for this presentation. Many people have commented about this on their website and it has not been updated. The video is good and v informational, but that link does not have the sample deck.

[@scollinsgraphics]

I have a question in regards to niches... is it possible to have multiple or would it be more beneficial to just go with a single niche?

[@SignatureEdits]

Possible yes! But easier? No. Much easier to master and create an amazing portfolio in ONE niche than to master two!

[@EightTwoFourWeddingStudios]

Link not found for the pitch deck :(

[@SignatureEdits]

It's in the video Mark! Near the end

[@masaytaka]

The link to Canva doesn't work. I get 404. Great video though :) Thank you.

[@tonybowen1238]

link not working

[@i-man1389]

What if I dont have any friends or Alps to go to?

[@DBaconBoy]

Cannot believe I found this video

[@SignatureEdits]

Glad you did! Hope you got some gold out of it :)

[@DBaconBoy]

@@SignatureEdits I can’t believe it’s free Thankyou so much!

[@marial5656]

Same feeling.why so much rush to speed

[@JuliusToltesi]

22:40 Its called Pickleball lol

[@henry-visuals9186]

this is great but the screen changing colors is super distracting, it goes from blue grey to grey to green.

[@SignatureEdits]

Haha yes you're right! Definitely not the worlds best graphic designer here :) BUT maybe that is an encouragement to others - If someone like ME can do it.... ;)

[@Moondropmedia]

Ski trip reminded me of tryna snowboard down a black diamond the day after almost hitting a kid at the base of the bunny run

[@NightWLKR1]

Is it me or is the audio sped up a bit?

[@SignatureEdits]

Slightest little bit! My bad Russ

[@NightWLKR1]

@@SignatureEdits it’s all good! An extremely informative video! Rewatching it to take notes!

[@afroditim.421]

where did those percentages come? from your head? where are the sources?

[@SignatureEdits]

hey not sure which ones you are referring to as this video was a while ago! BUT stats are one of the easiest things to track down via google search. check your sources obviously :)

[@le5132]

I’m here asking myself if u could do the work for me for a big client I wanna close 😅

[@SignatureEdits]

Haha lets talk ;) Seriously though - Always happy to connect with other entrepreneurs!

[@antonioadams6603]

thought I was watching this on 2x speed by mistake

[@espressojoe]

Alex Hormozi joined the chat 😂😂

[@drpepper998]

I love your content but the only way I can really learn is to slow it down to .75 because you talk waaaaaay too fast. At that speed it looks and plays like a normal video. Do you speed up your videos?

[@wallemmedia]

Same problem here. It's been sped up by 20% sounds (and LOOKS) like.

[@talnissim3635]

You pitch your self to every couple that want a wedding photography job or it's only for companies that don't know you

[@SignatureEdits]

Hi Tal! I wouldn't do a formal pitch deck like this with statistics etc, but I ABSOLUTELY pitch every couple I meet, in the sense that each one gets a client info guide showcasing beautiful imagery, testimonials from other clients, and outlining the process. THEN I'd do a meeting with the couple where we form a connection and I address any concerns. SO yes, you do pitch for weddings - just in a more subtle way!

[@cosmindanieldavid6135]

I thought that the playback speed was increased

[@hr11shs]

Had to watch the video in 0.75x speed because it was a bit too fast for me lol

[@JtFontellio]

Bro is at Shapiro speed 😂😂

[@theestategalleryllctegauct3901]

Your video would be much much more effective if you would slow your speech cadence down. As a public speaker with 37 years experience proper cadence is the most frequent skill i had to work on with my students that were new to public speaking/presentations. Your knowledge seems comprehensive you just need to hone your presentation style , but I do thank you for your desire and efforts in sharing your experience with other photographers.

[@SebastianFriedrichVisuals]

Considering that this video is already 34 minutes, I just guess he didn't want to make it any longer and I feel like he did the right decision. Because now people still have the option to slow the video down in KZbin anyways, so what's the point here?

[@theestategalleryllctegauct3901]

@@SebastianFriedrichVisuals the point was made quite clearly in my original comment perhaps you should read it more slowly so you can comprehend the meaning

[@wallemmedia]

@@SebastianFriedrichVisuals you're welcome to try slow it to .75 or .8 and check how it sounds. Sound is choppy, but video sounds "normal", so it's been sped up 20% for some reason.

[@youperspective]

If you cannot stand the robotic voice: switch speed to 0.75. You're welcome.

[@alexsanislav]

Did that but to 0.85 lol

[@SignatureEdits]

Hahaha yep. Thanks for helping others!