How To Price Your Cakes & Cupcakes - How Much Should You Charge to Make Money? - Cake Business

When it comes to pricing cakes it can be hard to know what you need to include. Are you a hobby baker and starting to think about selling your cakes or maybe you're selling your cakes but you're not quite sure your pricing is right. In this weeks video I'm going to be looking at things you want to think about if you're a cake maker and you're selling your cakes in a bakery or from your home cake business and how to price your cakes to make money.
There are so many factors to consider when pricing a cake, so I really hope you enjoy the video and it will help you if you are needing to work out how much to sell your cakes for. Thank you so much for watching and don't forget to subscribe for more cake decorating tutorials!
♥ Read more about this cake over on my blog: www.cakesbylynz.co.uk
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★ Video Chapters:
00:00 Intro
01:28 Pricing ingredients & materials
03:40 How much is your time worth
05:50 Pricing for delivery
06:13 Your overheads
08:24 Doing your research
10:22 Pricing your cakes roundup
11:14 Outro

[@CakesbyLynz]

Do you sell your cakes or are you thinking of selling your cakes? I really hope you find this tutorial useful. Is pricing cakes something you struggle with? Let me know below!

[@theladyamalthea]

Very helpful video! What gets my goat is when I see people posting on Facebook groups, “Can anyone make me this cake for a reasonable price?” Their definition of “reasonable” always means something along the lines of what you pay for a gross discount grocery store cake, and the photos are always of fairly elaborate designs that take hours to make. It bugs me so much that they find it “reasonable” for people like us to work for free!

[@CakesbyLynz]

Hi Sara, I'm so pleased the video was helpful. I am so with you about the 'reasonable' pricing. People don't realise what goes into a custom cake, so they base the prices on what they see in supermarkets and home bakers just can't compete with those prices and as I mention in the video if you reduce prices to please them it always comes out of your time, so you end up working for free.

[@mavischiponyirenda9205]

Thank you so much for this!! Love from Malawi🇲🇼. Your videos are a life saver!!

[@KK-rh7wt]

Thank you. It's daunting to even start. Thanks you've been helpful

[@bolanleigwe4055]

You are a very good teacher. Am now having interest in cake making. Thank you.

[@sheetalsamji5388]

Hi lynz I have learned a lot from your video and it is helpful which now I will be able to price my cakes slowly but surely.👍

[@Colinupham]

Such a helpful video. I’ve been so busy but yours is the first I watched when I could get in. You are the best!

[@CakesbyLynz]

Hi Colin, Thank you so much for always watching. It means so much to me that you enjoy them. I hope you get some time to relax after being so busy.

[@tantalisinglabrat]

One should also not compare against supermarket store bought cakes that use wholesale bulk purchase premixes from cakes made from scratch with real ingrediants. My cost price for loaf type chocolate cake is generally double a store bought chocolate cake but tastes way better. Quality must be priced accordingly. So start slow and build up an appreciative clientele over time but beware not to over commit

[@angelaguirgis1508]

Thanks so much Lyn. Yes I would l love to see more business videos on cupcakes :)

[@louiseackee98]

This was so insightful from listening to your video I think im working for free 😅 moving forward and with confidence I will value my time, skill and worth because everyone will agree its hard work. brilliant video, thank you x

[@CakesbyLynz]

Hi Louise, I am so pleased to hear the video has been helpful for you in working out some new prices which will value your time and skill. I definitely agree it's hard work x x

[@allyd440]

Thankyou so much this was very informative! And super helpful 🙏💕

[@CakesbyLynz]

You are so welcome. I'm just so pleased it has been super helpful to you.

[@wendyvance5144]

I have been thinking about adding cakes to my repertoire and was wondering how to price them. Thank you for sharing! This helped me quite a bit.

[@CakesbyLynz]

I'm so glad it was helpful Wendy. I really hope it helps you price your cakes.

[@suewinters3662]

Another great video, thanks Lynz. But I think you forgot the glass of wine at the end of the day. 🤣

[@CakesbyLynz]

🤣 I love this x

[@dr.nancyafoteytawiah5307]

Thank you so much for this🥺❤️

[@CakesbyLynz]

You are so welcome. I really hope its useful x

[@safiabriki90]

Hello my dear friend 💖 Thank you so much for choosing the level recipe 🌹💯👏 Love watching your work 😘

[@CakesbyLynz]

You are very welcome. Thank you so much for watching x

[@alxjxn]

Thanks for the info! 👍

[@CakesbyLynz]

You are very welcome. I hope you might find it useful. Thank you for watching!

[@jennypetrakis8934]

Well explained tutorial ,thank you.🙂

[@CakesbyLynz]

You’re so welcome 😊 I'm so pleased you liked it. I hope it might be useful to you.

[@jennypetrakis8934]

Wow that is a quick response, definitely, all your tutorials are great,you are very concise in all of them,many thanks. Have a happy Easter,😘🇦🇺

[@CakesbyLynz]

@@jennypetrakis8934 Thank you so much. Happy Easter to you too 🥰

[@mochapokapaw]

This has been very helpful. I bake for my husband's work around holidays and I barely make any money. I usually only profit about $30 for nearly 20 dozen cookies and 25 half-dozen cupcakes. I feel bad charging people a lot for them 😂 I pretty much work for free.

[@CakesbyLynz]

It can be so hard with pricing, especially if it's for people you know, I have always had that problem. That sounds like so much work to make all that. If they knew you were working for free they would probably feel really bad. Maybe increase your prices and just mention to them that there has been an increase as you don't earn money from making them so it's to cover your time x x

[@nandininaikmusic3242]

Useful information.. thank you 🙂

[@CakesbyLynz]

You are very welcome. I'm so pleased it's useful 😁

[@nandininaikmusic3242]

@@CakesbyLynz 🙂🙏

[@charliejenkins498]

Really helpful! Would you be able to explain the process of setting yourself up as a business, what are the requirements/ things you need to do to sell food in England?

[@CakesbyLynz]

Hi Charlie, I'm so pleased it was helpful. Personally for me when I first started selling cakes (I'm in the UK) the first thing I did was contact my local council. They were then able to put me through to the correct department that arranged for a visit to inspect where I made cakes. They are also able to give you a list of everything you need to do (it may vary depending on the county you are in), including getting a food hygiene certificate. Plus don't forget to register with the HMRC to let them know you are self employed or have set up a business so will be earning money from your cakes. I really hope this helps but definitely contact your local council as your first step before selling your cakes.

[@phutipapo7348]

Thanx very much for de good advice 🥂❤️

[@CakesbyLynz]

You are very welcome, I really hope it might be useful.

[@valeriadasilva476]

Hi! I love your channel! I been making cakes for 2 years and pricing is very hard. I left my job and incrice my price to make some money from the Cakes's, but it didn't work 😔😔 Now I'm back to work and making some cakes when I have the time just for fun 😊

[@CakesbyLynz]

Hi Valeria, Thank you so much, I'm so pleased you love the channel. Pricing can be so hard I know and I'm so sorry to hear you were unable to make money from your cakes. Finding that balance between what you need to charge and what people will pay is so hard, especially with detailed cakes that take ages. I'm so pleased you are still able to make cakes for fun and still enjoy making them x

[@catherinewilliams643]

Hi there. We also factor in a profit margin to cover unexpected costs or losses, purchases and improvements. Great video thanks.

[@CakesbyLynz]

That's great advice, thank you so much Catherine. There always tends to be unexpected costs so it is great to have this covered.

[@heathermarney5576]

Much appreciated 🙂

[@CakesbyLynz]

I really hope it will be useful to you Heather x

[@debbieisom9398]

I loved the business information! But it felt really rushed. You didn’t take a breathe 😂. I’m thinking about starting to sell my cupcakes so this was helpful. I liked that u said to follow the local laws. Do u then have to pay tax? Do u ask for cash when being paid? Venmo ? Check? Do u let people come to your house to collect? If so, doesn’t that seem dangerous? I was wondering how to get the cupcakes into the persons hands snd I’m conflicted. I was thinking maybe it’s easier to sell to restaurants? But there are probably rules about that. Anyway I liked the video thank you! I also like your cupcake decorating and cake ones. I bought those really large tips with the ruffle look- u make it look easier and they do use a lot of frosting. But pretty. I enjoy your enthusiasm -

[@tahirasweet5437]

Love this thank you

[@CakesbyLynz]

You are very welcome. I hope its been useful. It's a little different to my normal tutorials.

[@polerise2586]

Thank you very much. Big fan 😜😜

[@CakesbyLynz]

Thank you, I really hope it's been useful. Thank you so much for watching

[@deborahanderson704]

Hi the video was great really helpfull

[@CakesbyLynz]

I'm so pleased you enjoyed it Deborah x

[@deborahanderson704]

@@CakesbyLynz hi sorry to bother you how do you work out the percentage of each ingredient ect for each gram things like that thank

[@natalieedwards919]

Thank you, appreciate the tips. I baked to survive during covid and accounting for all cost, I was baking for free! Now with the cost of ingredients like whipping cream, butter and chocolate escalating, I’ve stopped baking. Plus I hadn’t charged for my time, even at minimum wage 😌 I’m now looking at cake recipes which are quick and affordable.

[@CakesbyLynz]

Hi Natalie, I'm so sorry to hear you were unable to make money from baking your cakes. I know it can be so hard pricing cakes and finding that balance between what people are willing to pay but also how much you have to charge to cover you time, especially with everything getting so expensive too. I hope you can find the perfect cake recipes x x

[@fluffycanterbury]

Thank you so much ❤️

[@CakesbyLynz]

You’re so welcome. I really hope it might be useful 😊

[@grnwillow4632]

Thanks, very helpful! It's hard to price when you're trying to hit not too low, but not too high. Remembering ALL that goes in the price is very important and I need to work on that. Could you do a video sometime on how to safely transport different cake styles and do you assemble on site or ahead of time? That also would add cost correct? Thanks so much for your videos!

[@CakesbyLynz]

Hi, I know it can be so hard and especially making sure everything is included and finding that balance between what to charge and what people will pay. I hope this video will be useful to you and help you with your own pricing. I like the idea of doing a video about transporting cakes, if this will be useful.

[@grnwillow4632]

@@CakesbyLynz I'd' think a video on transport would maybe help others too. It's daunting to spend so much time on a cake, and then worry about delivery and arrival. I know I could sure use it! Thanks again for sharing all your knowledge.

[@susu_cakes]

I will try😍

[@CakesbyLynz]

I hope the video will be useful

[@INFINITYCHOCOLATIERS_100]

Nice 👍

[@CakesbyLynz]

Thank you so much for watching!

[@The4manxies]

Also factor in time for your admin and tax returns, not forgetting to deduct tax from your profit if you're lucky enough to earn above the threshold. Also utilities especially with gas, heating and electricity with prices escalating!

[@roxanne4657]

Thank you. My costing issue is I dont know how to charge for the amount of electricity used for baking the cake.

[@vikkitaylor6427]

Me too

[@CakesbyLynz]

That is always so tricky. Possibly have a look at your electricity provider, as there are sometimes articles or information that say how much it costs to run and oven, or how much power your oven uses and they tell you how much that costs per hour for example. You can then work out how long you are usually using it for to add that on. But it can be so tricky I know working out all the different elements.

[@Brandi_the_Baker]

It all matters where you live.

[@CakesbyLynz]

Where you live can definitely play a part in your prices.

[@ashleymogire691]

How do you get paid for your videos? Feel a bit cheeky learning all this information for free xx

[@smalljobsmatter-jillroney508]

Really useful, but you didn’t mention profit.

[@tantalisinglabrat]

Like with everything, one gets little to no profit until one develops a name for oneself especially when competing against major chain stores. One must therefore compete on quality, artistic talent, reliability, personal customer service etc. Generally a business takes up to 5 years to reach that point but eventually that rock that you have pushed up the hill crests and starts pulling you down the otherside. Its hard but enjoyable graft. Best to start as a hobby until you get a reliable clientele.

[@olgagordon3003]

I need numbers This is repetitive Pictures of cakes with price will be great

[@CakesbyLynz]

Unfortunately because there are so many factors when pricing cakes as I mention in the video you can't just show a photo of a cake and how much you should charge as peoples ingredients are going to cost different amounts, peoples outgoings are going to be different depending on their business and also where you live plays a large factor, plus how much experience someone has differs from person to person.