How to Set Up GTM Server-Side Tagging (2024)

[@MeasureSchool]

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[@kenvdm2577]

Very well explained

[@theduck17]

Great video, thank you! Would love for you to follow-up with an other video on non-GA4 tags, such as using this server instance to implement Facebook CAPI and other server-side tags.

[@JatiIID]

Appreciate this. However, it would be easier to understand if you create a chat about how the server-side tracking ecosystem works. Cheers!

[@PayalQonsult]

I have shown above video its helpful , i have one issue i want to create purchase event in gtm but my process is managed by backend webhook api then how to do in backend & server container in gtm?

[@damianzurawski243]

Hi, why you set transport_url ? What is the defrence between server_container_url?

[@tkachenko.andrey]

So many same videos and no one show how to add custom domain in cloud platform... :( anyway, thanks for the video

[@james_murray_pcg]

Will you show how you can "enhance" this data before passing to a platform? Like pulling "profit" by taking revenue - COGS in a ecommerce store.

[@kishangalanawi]

Hi, to be honest, the ghostery chrome extension, find now even the GTM subdomain. Therefore this solution don’t attribute more data right? We can still remain on client side

[@LovedeepSingh-t8g]

can we send event data diectly to the server side url using fetch api in js as gtm is not working on shopify checkout page and then track on google analytics , meta and twiter ?

[@kristinasibelja5391]

Amazing video! I followed your instructions - server is responding, but when I try to debugg the client and server at the same time, the server debugger does not respond. There is not hits. Any idea? Thanks :)

[@DivyaRao-q7l]

Did you find a solution for this? I am facing the same issue

[@createplay1915]

Also wenn ich europäsche Server nutzen möchte, kann ich die automatische Erstellung aus dem Tag Manager heraus nicht benutzen?

[@KrystianAmbroch]

How to the duplicate ga4 purchase event if uniqe event id or transtaction id dosnt work ;3

[@clarkroxx]

Why "transport_url" parameter instead of "server_container_url"?

[@deepdishseo]

I wonder the same thing.. why "transport_url" instead of "server_container_url" which is the parameter name in the official ss documentation from google

[@deepdishseo]

it might be the OLD name for this parameter - it would still work but the new proper name for this should be server_container_url

[@TWBB87]

Can you just set up all your tags server side and then disable the old client side GTM?

[@MeasureSchool]

no, that's not how a gtm server works. You will still need a client side to get the initial data from the users browser

[@mymusicsin]

@@MeasureSchool Hey! Thank you for the video! So, if client-side should be kept anyway, then how server-side tracking makes website work faster as it promoted if you still have GTM code on a client-side?

[@Digital.Abhijeet]

I think this video can be made more detailed, pls try in next video

[@MeasureSchool]

yea, there is always more to say. I try to keep it short and sweet

[@abdulazeem4253]

This exact video is perfect, you just haven't read the video title yet. How to Set Up GTM Server-Side Tagging (2024) -> Video is about setting up Server-Side Tagging, he showed us how to create a server GTM -> Client Side GA4 tag -> Server Side Ga4 Client and Tag. This is sufficient for what the video title suggests, of course he will not include the whole Ecommerce Setup for GA4, CAPI, TikTok and other platforms.

[@YamiTatsu]

I totally fail to see how this feature could be useful, why would you want to add yet another server between your website and analytics ? it doesn't solve anything in regards of blocked cookies or blocked google on the visitor browser, it still requires gtm script on the browser. At first when I saw this feature I thought it would work like the measurement protocol, to let us send all the infos from our backend to gtm/analytics, but it's just another step. Or I missed a step, i don't know :/

[@theduck17]

Sending data directly to a server increases the chances it will make it. For example, ad blockers shouldn't be able to stop this data from being sent.

[@YamiTatsu]

​@@theduck17 I really don't understand how. It's the gtag script on browser that send the data. No matter where it is sent, if that script is blocked, it won't be sent anywhere (Brave blocks it by default for instance) Adding another step between the browser and analytics doesn't change anything. Server side tagging should be tags sent by the server side of the websites, thus eliminating the need to even install the script, making the page load faster etc... I really want to understand :/

[@YamiTatsu]

Nervermind I think i understood... Brave is blocking the call to the google servers, if this url is on our subdomain, it won't get blocked.. right ? Everything would still be so muc heasier if we could send everything from the backend though...

[@theduck17]

@@YamiTatsu Correct, that's why Julian mentioned setting up the subdomain to maximize the implementation but even if you don't, the server isn't a google marketing cloud domain but a google cloud server and those shouldn't get blocked since they can be used for other things that aren't advertising related.

[@MeasureSchool]

@theduck17 thanks for the explanation. Couldn't have said it better

[@fearghalindigital9291]

not using stape anymore?

[@Miguelote94]

I thing Google Cloud is cheaper