How to Setup Contact Scoring in ActiveCampaign

[@CrazyEyeMarketing]

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[@MattReiners]

Just wanted to say this was SUPER helpful. Thank you for the walk-through.

[@NexusCircuit]

Some great content you've got here. Request: video on "Conversions" within AC, and why you'd need it.

[@danielmorenojimenez8926]

Hi, I have a quick question. In the pricing it says that the pipeline and sales engagement is add on, that includes the lead scoring. What does the add-on mean? Do you have to pay additionaly?

[@OlivierKerkhofs]

Hi there, I like the theory you describe for contact scoring. But how do you tackle that fact that 1. (certainly in B2B) bots clicks on links in e-mails before the contact gets that email in his inbox. 2. That ActiveCampaign doesn't track Apple emails. I'm really curious how you handle that because for me lead/contact scoring is in reality not a great tool.