How To Setup Google Display Ads (2025 Step-By-Step Tutorial)

[@rafaelsanchez2042]

Thank you so much!

[@thedanielbudai]

welcome!

[@fastneasy]

Introduction to Google Display Ads 0:00 - 1:02: Google Display Ads are a campaign type that shows your creatives (text, image, or video) on various platforms, such as Gmail, websites, and KZbin. Display ads are more about awareness, targeting audiences in the middle or top of the funnel. While clicks may be cheaper, the quality differs as these users are not necessarily ready to buy. Campaign Setup 1:06 - 2:29: Creating a Campaign: Start by creating a new campaign in Google Ads without selecting specific objectives to avoid limiting user experience. Choose "Display" and set your conversion goals (e.g., purchases for e-commerce). Naming the Campaign: Give your campaign a clear and recognizable name, especially if running multiple campaigns. Location and Language Targeting 2:30 - 3:31: Location Targeting: Select your target location, e.g., United States, and ensure to choose "Presence" instead of "Presence or Interest" to focus on people actually present in the location. Language Settings: Set the language preference, typically English, depending on your target audience. Advanced Settings 3:31 - 4:24: Additional Settings: Configure ad schedule, devices (excluding tablets if not needed), and other settings like dynamic ads and conversions. Most settings can remain as defaults. Bidding and Budget 4:27 - 5:57: Budget Setup: Start with a budget (e.g., $50/day) and choose a bidding strategy. For new accounts, opt for "Maximize Clicks" to gather data before transitioning to more targeted bidding strategies like "Target CPA" or "Target ROAS." Audience Targeting 6:01 - 9:19: Audience Segments: Create audience segments based on demographics, interests (Affinity), or purchasing intent (In-Market). Custom Segments: You can create highly specific segments by targeting users based on their browsing behavior or competitors' websites. Excluding Segments: Exclude certain demographics or behaviors to refine your targeting further. Ad Creation 9:19 - 17:07: Ad Creative: Upload up to 15 images, ensuring they are responsive and meet Google's size and resolution guidelines. Add your final URL, business name, and logo. Headlines and Descriptions: Add up to five headlines, long headlines, and descriptions. Google's AI may suggest content, but manual adjustments are recommended for relevance. Preview Ads: Review how your ads will look across different platforms (websites, apps, KZbin). Optimizing and Monitoring Ads 17:07 - 23:17: Enhanced Settings: Enable options like asset enhancement, but avoid auto-generated videos as they tend to be low quality. Monitoring Performance: Regularly review asset performance metrics (clicks, impressions, CTR) and pause low-performing assets to optimize overall ad performance. Additional Tips 23:17 - 24:33: Sharing Ads: You can easily share ad previews with clients or team members using a generated link. Final Adjustments: Regularly help Google optimize your ads by manually fine-tuning based on performance data.

[@thedanielbudai]

thanks

[@_Picasso]

Thanks Dani. I am learning PPC to be able to work for an agency and this was very helpful.

[@thedanielbudai]

great, glad it helps you!