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Mimi Ikonn is a serial entrepreneur and founder of Luxy Hair, a DTC hair extension brand built from her love of beauty and style, and most recently, Intelligent Change, a lifestyle brand built for cultivating mindfulness and gratitude through consumer products. Her self-made story is incredibly inspiring, which began with Mimi immigrating from Azerbaijan to Canada as a teenager.
From a young age, Mimi took on the responsibility of financially supporting her family after their move. She dropped out of college, ventured into the banking industry, and took significant risks to pursue her passions and achieve financial independence. Throughout this journey, her husband and business partner, Alex Ikonn, have been with her every step of the way. Mimi has cultivated this path all alongside her husband and business partner, Alex Ikonn.
Luxy Hair reached 250,000+ customers in 165+ countries before being successfully acquired by Beauty Industry Group. Both Mimi and Alex actively focus on their current venture, Intelligent Change, which has sold more than 1,700,000+ copies of their flagship product, The Five Minute Journal.
In our interview, Mimi shares her captivating life story, from being a college dropout to the steps she took to finally discovering her passions and starting Luxy Hair with limited financial resources and zero connections in the industry. Her positive energy is evident as we dive deep into how she overcame hardships and depression even when her life was amazing “on paper”, her valuable tips for manifesting the life you truly desire, how we can all bring about meaningful change in both our personal and professional lives & so much more.
Follow Yasmin:
* Instagram: / yasminknouri
* Website: www.behindhere...
Follow Mimi:
* Intelligent Change Website: www.intelligen...
* Intelligent Change Instagram: / intelligentchange
* Mimi's Instagram: / mimiikonn
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