How to Think About Book Marketing

The #1 question we get, both from current and prospective authors, is this: “How should I approach book marketing once it's published?” In this lesson, we'll cover the basics of how we teach our authors at scribemedia.com to market their business books.
When you’re marketing a business book, the most important thing you can do is frame your thinking around three core tenets:
1. Your book is a marketing tool-not the thing you market
2. Book marketing is a long term process-not a single event
3. No one cares about your book-they only care what your book gets them
Click the link below to access the case studies:
scribemedia.com/business-book...

[@JAMsMusic76]

Thank you for this insight. As a first-time author, it is a great reset. Thanks again

[@Dreoc]

Tucker, you consistently give excellent advise on every podcast and blog I've read, and I've read a lot. You are so good, I bought your book, "The Scribe Method" just to support you and your efforts. I thank you for always telling it like it is and not pulling punches. This one is very important because it tells me not to market the book, but what it can provide in the way of opportunities, visibility and legacy. -author of Reverse Engineering the Great Pyramid. Thank you so very much! EO Chase

[@user-no9rd1jy2m]

Great honest reality Thank you

[@bijanmachen]

This is great

[@paulaiello2071]

To clarify, he should call this video - How to Think about non-fiction book marketing. Disappointing that he (don''t know his name, didn't ever say it) didn't discuss fiction, even though he stated earlier that there are far more novels sold than NF.