How To Track an Email Link Click in GA4 (Google Analytics 4)

[@corinaburri]

"a quick word form our sponsors"😄 thank you for the tutorial.

[@VixenDigital]

haha, I'm glad someone liked it!!

[@FranziskaDietrich-re5by]

Thank you! Finally sth short and helpful!

[@oz-axl]

Hi, thank you so much for the valuable information. A question: What if the tag is not fired? What could be wrong, do you think? I am seeing my click URL is correct and couldn't understand what the problem is. BTW, it is a Squarespace website, not a Wordpress so I used the tag manager's head tag only, no body tag. Do you think this might be a reason? Any other thoughts? Thank you so much in advance

[@oz-axl]

Ok, found the reason, thanks

[@VixenDigital]

@@oz-axl Hi there, glad you were able to find the problem :)

[@lighthousecounselling252]

Super helpful thanks!

[@KathleenDenman]

What do you do when a client has 20-50 emails they want tracked? UA used to have categories and labels to separate the link by click text. (Think realtors or lawers)

[@VixenDigital]

There's a couple of options here... unfortunately not a quick straight forward answer. You could setup one custom event and then use user defined variables to bring in the info to GA4 for which email was clicked on. If you needed that information for your reporting that is. The simplest way would simply to create one event for an email link click so no matter which email link is clicked, it fires.

[@KathleenDenman]

@@VixenDigital Thank you very much for responding. I have the simple way already tracked. My client wants it separated out even more. Would I use Userdefined Variables in the event parameter?

[@VixenDigital]

@@KathleenDenman Yeah that would be one way to do it :) If you check out a channel called "Measure School" they have some videos on setting user defined variables I think. That might help :)