How to Use EMOTIONS to Build STRONGER ARGUMENTS

We often think that logic and reason are the only components of a good argument. While it is true that the audience may come to the same conclusion using facts and statistics, those who are moved by emotion are more likely to be persuaded by your point of view. The only question is - how do we harness this power without crossing the line into manipulation?
Watch my video to learn how to use emotions to get people 'on board' with your point of view in an ethical and persuasive way.
#Argumentation #Persuasion #FromReadsToLeads
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