How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery

Once you know how to design an effective Every Door Direct Mail (EDDM®) piece, it’s time to get ready for drop-off: mailpiece labeling and indicia, and payment and bundling.
Every Door Direct Mail pieces require EDDM Retail® indicia-in other words, a postage payment mark you put on the stamp area of the mailer. We’ll show you how to download and print indicia from the EDDM tool, and how to place it properly on the envelope: www.usps.com/re...
We’ll also talk to a local fitness studio owner who regularly uses EDDM marketing to reach new customers, discussing how she engages her target audience and prepares her mailpieces for drop-off. She also explains how the process for proper indicia and bundling, and how she fills out the facing slip you’ll need to fill out and include in your EDDM Retail mailing: about.usps.com/...
Finally, our host dives into the options available for businesses with multiple locations or franchises that may need to send mailers from a ZIP CodeTM or Post OfficeTM location that isn’t near the printer they’re working with. In these cases, you can open an EDDM BMEU® (Business Mail Entry Unit) account and use another tool, PMOD (Priority Mail® Open and Distribute): faq.usps.com/s...
We’ll help you decide which is right for you-an EDDM Retail account or an EDDM BMEU® account.
Once you’re finished with this video, continue on to the last installment in the Every Door Direct Mail (EDDM) tutorial series:
How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success: • How to Use Every Door ...
Or, catch up with the first three videos in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: • How to Use Every Door ...
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: • How to Use Every Door ...
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece: • How to Use Every Door ...
You can access the EDDM homepage here: www.usps.com/b...
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: www.uspsdelive...