How to use Google Hotel ads to increase your direct bookings

Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset.
support.google.com/google-ads...
How to use Google Hotel ads to increase your direct bookings
Google has been growing its influence in the travel sector for more than a decade and has become a powerful tool for hotels to reach more customers. There are lots of ways for hoteliers to use Google to their advantage and, in this video, we shall be talking about how Hotel Ads work.
We shall introduce “cost-per-stay” - a new, commission-based pricing model for hoteliers that uses Google Hotel Ads - and explain how hotels and independent properties can make use of this feature.
We’ll cover what Google Ads are, how they work, how your properties are displayed in the interface, and how they make it easier for your customers to locate your hotel and make a booking.
With Google Hotel Ads, your property is listed on Google’s platform and any OTA can bid for clicks from your brand. Make sure you have a tech partner who can connect you, so you can get direct bookings as well - you can work with a channel manager, booking engine, or your PMS to set up a connection.
We’ll show you how all this works and what you need to get started - like setting up a campaign, specifying a geographical area, and connecting your booking channels to the Ads platform.
We’ll also outline some of the advantages and disadvantages of a commission-based model compared to the click-driven model, as well as examining the advantages of Google over traditional OTAs.
At Hotel-Spider, we help hotels connect with Google and get started with Hotel Ads. Let us know if we can help you - we are looking forward to hearing from you.
-- Timestamp --
00:00 How to use Google Hotel ads to increase your direct bookings
00:26 How Google hotel ads have evolved over the past years
01:11 What are Google hotel ads and hot do they work?
02:17 How to get my Hotel displayed on Google hotel search results and on hotel ads
03:44 How can I connect my Google ads account?
04:46 How to set up a Google hotel ads campaign, step by step
05:40 Cost per click vs. Cost per stay
06:36 Cost per acquisition CPA
06:49 Cost per stay CPS
07:57 conclusion and some thoughts on the future of google in the hotel distribution landscape
with Elisha Schoppig / elisha-schoppig
Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
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Contact us by email [e-mail] or call us [phone]
www.techtalk.travel/
Representing the change needed by the fragmented hotel and travel technology landscape, techtalk.travel is a dynamic community of hospitality innovators ranging from hoteliers and hotel owners to industry students and tech providers.
With the power of idea collaboration and shared knowledge with key stakeholders, game-changers and industry influencers we aim to be the go-to resource for neutral hospitality technology content.
Additionally the platform allows technology providers to educate about their services promoting sales, marketing, distribution and to build loyalty through the techtalk.travel community.
Google's Influence on Travel | Infographic
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Today’s Google and the Future of Travel Booking
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Google's Influence on Travel
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This Video includes:
Music by
DIMANCHE / @dimanchechill
Carmen María / carmen maría
Anno Domini Beats / @annodominibeats
Images and stock footage from shutterstock.com and storyblocks.com

[@HotelSpider]

Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset. support.google.com/google-ads/answer/14280291?

[@HienTran-vg2hl]

Very helpful video Thank you Hotel Spider

[@HotelSpider]

Glad it was helpful!

[@roshanthapa620]

Thank you. Keep posting

[@HotelSpider]

thank you for your comment! We will! if you have any specific topics, let us know!

[@Gowithahmedd]

very informative video,thank you sir

[@HotelSpider]

Glad you liked it! thank you for the feedback shakil ahmed !

[@troy9924]

Very helpful

[@HotelSpider]

Glad to hear that! thank you!

[@Drinks123]

Really want to introduce your service to the hotelier here in Cambodia

[@HotelSpider]

Dear Drinks123 happy to help you with that. I suggest you reach out to us directly by email [e-mail] and reference this communication so we can direct you to the best contact person in our team.

[@digistronic]

Hi.Excellent Tutorial. Kindly advice me "Hoel Campaign Type" is not showing in my Google Ad Account. Thanks.

[@HotelSpider]

Hey digistronic, Did you link your hotel ads account with your google partner account? You need to link your hotel price feed with the ads account before they show up. if you are looking for a partner to connect you to google we can help you. Just send us a email to [e-mail]

[@hvazir]

Informative! Do you know an example of loading CSV file onto Google Hotel Ads for room availability etc?

[@HotelSpider]

Dear Haresh Vazir, I know that Google is adding more features to let Hotels add inventory directly in Hotel Ads. I have not see this rolled out yet so have no experience with it. As a provider we use the Hotel Center platform and Googles APIs to upload a live feed.

[@anuragsapkota6458]

Thank you so much for this valuable content

[@HotelSpider]

@anuragsapkota6458 happy to hear that it brought value to you! cheers!

[@fichtenbrenner3315]

ok ill check this out, maybe it will work for our little B&B

[@HotelSpider]

Let me know how it works out! would be great to here what your experiences are as a small B&B with Google.

[@user-ls7dl7mf6t]

Hi bro, Thanx for the video, im stuck in one of the most important steps. It's not clear for me, How can i get my account to the Hotel Center?

[@HotelSpider]

Hello, you need a tech provider to connect you. So check with your PMS, booking engine or channel manager to see how you can get your property on the google feed. you can find all Google partner for hotels here: travel.google/partners/hotels/find-a-partner/ If you are a tech provider you can find more details here support.google.com/hotelprices/answer/11946933?hl=en&ref_topic=11957396&sjid=15658630779356774885-EU

[@nanda4131]

I have a client who has an individual Hotel in Mexico. So, I'm confused about whether I should set up a Hotel Center account or just a Google ads account Is fine? Also to get free booking links, do I need PMS or Google partner or I could get free booking links without them?

[@HotelSpider]

Hey @nanda4131, You can not just set up a Hotel Center account with out being an integration partner with Google. I would highly recommend to work with live rate and availability data. Contact the Hotels PMS, Channel Manager or Booking engine and check with them if they have a Google connection. If they do not, you can check in the Hotels my business page if in their location you can upload data manual. if not, you have no other option then finding a new provider. I hope this helps! if you have more questions we can also schedule a call just contact us at [e-mail].

[@nanda4131]

@@HotelSpider thanks. I'll contact you in case of any further help.

[@Sad_Story365]

Hello! Can you guide me to get the hotel center link code?

[@HotelSpider]

Hello, the hotel center link is: hotelcenter.google.com but if you are looking for a partner to connect you to google we can help you. Just send us a email to [e-mail] travel.google/partners/hotels/find-a-partner/

[@33bigmoney]

can you exclude certain keyowrds in this Google ads campaign? btw 12% commission to google is a lot

[@HotelSpider]

Hey 33bigmoney, the Hotel Ads are not keyword based so there is no option to exclude them. The commission is very much dependent on location and the property. for some locations a OTA commission under 18% is great, in others if you pay more then 10% you pay a lot. so also for google ads it varies.

[@MrVatshOfficial]

Hey how to add my website in hotels in ads featured options like MakeMyTrip companies

[@HotelSpider]

Dear Mr Vatsh, Hotel-Spider offers a two way interface with the Partner MakeMyTrip. So if you are looking to connect to that partner feel free to reach out to us directly on our website and we are happy to help you! www.hotel-spider.com/en/contact-us

[@paras5984]

Hi Elisha, Thank you very much for this video it is really informative. I tried setting up a meeting with one of the representatives of hotels rider but I never got a response back. Is it possible for you to help me set up a quick meeting with any any of your team members regarding using Google Hotel ads for all small independent hotel

[@HotelSpider]

Hey Paras, Thank you for your feedback. I can you your contact thought our website, I will send you a direct email so we can sed up a call. Cheers, Elisha

[@ledgerdavid3435]

I know im asking the wrong place but does someone know a trick to log back into an Instagram account? I was stupid forgot the account password. I would appreciate any help you can offer me.

[@morespeedmorepeace]

@@ledgerdavid3435 e-mail id forgot

[@seoglobal7855]

Do you have any recommendations for connecting a Hotel Center account? Or any recommendations for connectivity partners to help with set up of that? I now have the option in our Google Ads account for Hotel Ads but do not have a Hotel Center account.

[@HotelSpider]

Hey seoglobal, I suggest you reach out to our team. [e-mail] and let's have a conversation on how we can help you to get on the Google Hotel ads. what technology (PMS, booking engine, channel manager) are you using to day?

[@jabersouna8341]

does that work in car rental business???thank you

[@HotelSpider]

Hey jaber souna, Unfortunetly we do not have any experience know how or experience with car rental. I suggest you contact Googles travel team directly to find out more.

[@sahilwason2625]

I am using hotel Spider in India from more than 6 months i want to use this google commision option i have requested my hotel spider manager but they still cant do it. Please help!!

[@HotelSpider]

Dear sahilwason2625, thank you for reaching out. We had some delays in deploying the feature in India and as you might have seen Google has stoped the program. We are working on a new solution to offer Google services. I suggest you reach out to [e-mail] in the coming weeks to get an update on the service. Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset. support.google.com/google-ads/answer/14280291?

[@unaibecerra8820]

Hi, where do i get the hotel center id?

[@HotelSpider]

Hey Unai Becerra, The hotel center ID you get from Google. When as a technology provider you connect to Google they provide you with the hotel center and the ID. As an individual accommodation you need a tech provider to get availabilities and prices to Google.

[@kokilavaniloganathan6278]

Hi spider, how to create my google hotel center account and where to get account ID?

[@HotelSpider]

Hey Kokilavani, a "hotel center" account you need to get from Google. This is a account for integration partners so you need a API connection first (ads.google.com/hotels/partners/). If you are looking to manage an individual Hotels Ads you need a Google Ads account (ads.google.com/) that account you can set up by your self. Let me know if that helped or if you have any further questions. Cheers, Elisha

[@visitladakh7946]

Can you make a ads account for me

[@HotelSpider]

Dear Visit Ladakh, we are happy to help you to get your property online with Google. Please contact us directly under [e-mail] and refer to this conversation and I am happy to discuss the details with you directly. Kind Regards, Elisha

[@user-fv1ce6xf3h]

can google hotel owner upload hotel data through api ?

[@HotelSpider]

Dear @user-fv1ce6xf3h, as far as I know this is not possible. in some destinations you can upload fixed availabilities and prices using your my business account. But using the API I think can only be done by a Google Partner. some more details on the topic you can find here: support.google.com/hotelprices/answer/9238461?hl=en

[@user-em5zi6pz7m]

Ich wurde betrogen, wie kann ich Kontakt aufnehmen?

[@HotelSpider]

Hallo @user-em5zi6pz7m, uns Können Sie am Besten unter [e-mail] erreichen oder über unsere Webseite: www.hotel-spider.com/de/kontaktieren-sie-uns

[@KYO_-yt7pk]

Should i use youtube ads for hotels😊

[@HotelSpider]

Hey KYO_3153, I think it really depends. Are you very active with video content? In general youtube ads are still under utilised so I think depending on your market you can get a lot of attention for less budget. but the audience is clearly on top of the marketing funnel and not close to booking a room. I would recommend specially if you have good video content to test it with a small budget and see the engagement you can get. let us know what you find out!

[@KYO_-yt7pk]

@@HotelSpider ok thanks

[@KYO_-yt7pk]

@@HotelSpider i think its only use is if someone is looking at videos of the village or area of the hotel

[@HotelSpider]

@@KYO_-yt7pk I agree the most relevant is if a travel is looking at your destination already. but on youtube ads you also have a lot of great targeting options. depending on the destination you could work with specific key words or also use video ads for retargeting visitors that came to your website before. or maybe competition based keywords. there are a lot of different options and as video ads are used less, they often come at a better click price. here some more about the targeting options: support.google.com/youtube/answer/2454017?hl=en

[@GiSH0CK]

Where you can check if the Agency is real and not faker

[@HotelSpider]

Dear @GiSH0CK im not sure I understand the question. You mean if the agency to get you on Google Hotel Ads is real? Google has a tool for Hotel to find Partners that are connected, I suggest starting there: travel.google/partners/hotels/find-a-partner/