How to Win in China | Kevin Sneader |

China may be on the cusp of surpassing the US as the world’s biggest luxury market but treating the country as home to a monolithic Chinese customer is a mistake, McKinsey & Co. global managing partner Kevin Sneader said on stage at BoF VOICES. The fashion industry must internalise the idea that there is no single Chinese market.
VOICES is a completely different kind of fashion industry gathering. The Business of Fashion presents VOICES as an annual invitation-only event bringing together the movers, shakers and trailblazers of the fashion industry and uniting them with the big thinkers, entrepreneurs and inspiring people who are shaping the wider world. VOICES 2018 is in partnership with QIC Global Real Estate. www.qicgre.com.
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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com

[@FASHIONINSIDERSCO]

Wisely integrated information about China and it's diverse consumers and cities. Diversity in consumerism and customer behaviour is inevitable when taking into account such a large country with such a strong cultural background and past. Seen so many people mostly startups reading about cheap manufacturing in China, booking a ticket and landing there with as much as little research to cope up with the Chinese work culture.

[@evethornton2551]

this is amazing to listen to, useful and educational

[@ahsasmalik1]

McKinsey people have great insights on consequences of political and economic actions.

[@zy2870]

The smartest company chose this Chinese grown partner as its head. It alreadys says something